Basel | 16.09.2010
Magnolia STK for EADS.com
2Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
3Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 3
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INTERACTIVE
Agency for digital brand communication in Berlin.
Clients selection: Volkswagen, Siemens, Continental, Ministry of Foreign Affairs, European Parliament, EADS etc.
Transforming brands into the digital age
Aperto Group *
CREATIVE
Is an international Full-Service-Creative Agency.
Clients selection: SONY, MINI, BMW, BEWAG Austria, Bertelsmann, UFA, Coca Cola, etc.
BRAND STRATEGY
Is an international Consulting Group for future-Oriented Brand Management & Brand Strategy.
With offices in Berlin & Beijing.
* Full Service Agency //160 Employees // Revenue 14M EUR // Offices: Berlin, Peking //
4Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 4
The facts: Growth, Stability, owner-managed
1995 founded
Top 18 Agency in Germany
appx. 8,4 M. € Revenue
100 Employees
Qualität ISO-Certified since 1999
Specialist for Mobile Websites,
Mobile Marketing
Mobile Applications
Specialist for performance- and
transaction-based Online-Marketing
5Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
FEEDBACK FROM EADS CEO Louis Gallois
„Too much content“
„Not enough ´Push´ information“
„Google search works better than EADS“
„Boring, difficult to navigate“„Better interlinks should happen“
„Visualising EADS: increase interactivity, videos, etc.“
„Improve speed of update: ever-changing homepage, new features, etc.“
7Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
� ...
The „old“ EADS.com. Based on Wingx Enterprise CMS by Triplex. Launched 2001.
8Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
9Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
To create a corporate website that helps to describe EADS, its role, capabilities, performance, geography and ambitions in a style that is true to itself and motivating for external audiences and all EADS employees. It should demonstrate that EADS has real direction, using Vision 2020 as a key message. The site should reflect best practice.
10Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Starting Point – WCMS / Project Requirements (selection)
� Editors should easily keep the EADS site up to date
� Versioning of documents
� Support of accessibility standards (e.g. WAI priority 1)
� seamlessly support functionality such as blogs, video, Flash, simple cross-linking and JavaScript to name a few
� High availability and scalability
� Integration of SAP HR services
� WCMS should serve divisions of EADS as platform to hire own third party developers to enhance and update their own sites running on the platform
11Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Starting Point – WCMS Requirements (Criteria catalogue)
� Multi-language CMS interface
� Ability to serve localised content within the corporate site
� availability of 3rd party extensions
� Developer Resources, Development Future
� Platform, Scalability
� Administration flexibility
� Editor training requirements, Database support
� Ability to host multiple sites under a single system installation
� Cost, Implementation ease
12Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Project Members
13Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Project Members
Corporate Internal and Online Communications
Hosting/Operation/Content Concept/Design Website Development WCMS
Project Coordination
14Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
15Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Project Timing
September October November December January February March
Project Plan Aperto (based on EADS Briefing)
Envisioned Project Plan by EADS
Testing / Roll-Out
Content Migration
Launch
Testing
Content Migration
Launch
Website Development
Training
Concept / Design
Kick-off
Website Development
Training
Concept / Design
Kick-off
16Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
Ambitious goals made possible...
18Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Iterative and agile approach instead of waterfall
19Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Decision to use Magnolia STK whereever possible.
20Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
� ...
Map Wireframes and Designs of Likemind to STK Templates.
21Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
� ...
Review Designs together with Likemind in regards to STK use.
22Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Agree solutions in further designs in order to use STK in „Design Decisions“-
Document
23Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Review design and solution in browser (css) instead of a Photoshop-file
24Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Flexible STK Grid: no problem to build 2, 3 or 4 column layouts
25Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Rapid Design: 2 redesigns while developing the website because of ongoing input
from divisions / stakeholders to design and website
26Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
�
� Most important templates
for content migration
� Mostly all STK-based
Pages
Project Approach – deliver several releases
Release 0.5 (10.11.09) �
� Missing special templates
� Changes and fixes to
release 0.5 based on
feedback by client
Release 0.8 (03.12.09) �
� Missing paragraphs
� Final changes and
bugfixes
Release 1.0 (17.12.09)
80% 10% 10%
27Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Start Content migration with Release 0.5 – Training of 12 online editors of EADS and
Triplex. Magnolia experienced editor of Aperto supported team for a week on site.
28Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Project Approach - Toolset
� Workshops with project members
� EADS Microsoft Sharepoint for document sharing
� Internally: Confluence Wiki including
Project Blog to collect all project
information for the team
� Jira for issue management and
agreements between all project members
� Statusreports and Concalls
29Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
30Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Print-to-PDF-Feature.
Currently 6 tenants online
Currently 7 languages versions online.
Online-Version of Corporate Print Magazine maintained in Magnolia
Complex Flash with XML maintained in Magnolia
SAP HR integration
31Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
EADS.com features – a selection
� Complex editorial workflows and
authorization processes (6-eye-
workflow and 4-eye-workflow)
� Graphical version comparision with
diff-viewer
� Print-CSS to PDF
� Integration of Magnolia modules (e.g.
PressDB) developed by third parties
into platform using same paragraphs
and styles
32Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
33Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
What is necessary for a STK Project like EADS.com
� Frontend-developer team experienced and proficient in modern web-standards (XHTML, CSS, Javascript)
� Magnolia developer team experienced in the use of Magnolia STK
� Close collaboration of webdesigner, conceptual developer / information
architect, frontend developer and Magnolia developer
34Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Cutting down development time using STK (exemplary calculation)
0
5
10
15
20
25
30
35
40
New Development STK-Use
Magnolia
Frontend
Assumptions: 17 templates, moderate complexity in design and functionality
35Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Questions?
???????
!!!!!!!!!!!!!!!
36Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com
Thank you for your attention!
Your contact
Ingo WerrenProject Manager Senior
Email: [email protected]
Phone: +49 (0)30 28 39 21-419
Fax: +49 (0)30 28 39 21-29
Web: http://www.aperto.de
Blog: http://blog.aperto.de
Twitter: http://www.twitter.com/aperto