insticat rwe supercharge anticipation
Which coach will win The Voice?
adam usher
blake shakira
the voice
ryan4255 10
POINTS RANKING
SUCCESS RATE: 50%
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THE ENCORE BADGETHE DIREWOLF BADGEThe Nostradamus Badge
AMERICAN IDOL
insticat r
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rewardspredictions leaders
WHICH FAMILY WILL GO TO THE BONUS ROUND?
PREDICT
200PTS
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THE WALKER BADGE
THE ENCORE BADGE
the newbie badge
THE DIREWOLF BADGE
the rock on badge
The Sherlock Badge
The Nostradamus Badge The Red Carpet Badge
the birdie badge the umbrella badge
lil sebastian badge
the secret tie badge
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DATA USE CASE
average time in widget per episode
average monthly predictions per user
0 50,000 100,000 150,000 200,000
sept
oct
nov
dec
tv show traffic
*Tracked from Glee episodes airing Sept 26; Oct 3, 10; Nov 7, 14, 21, 28; Dec 5
Predictions Made Return Page Views
6 MINUTES 45 SECONDS
average predictions made per episode
20
55,000
1 episode
2 episodes
4 episodes
1 episode
(users who returned to the Glee page after an episode aired)
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INVESTORSOur investors in this round have invested in companies like Songza, Street Easy, Send Word Now, LGD Commu-nications, Law Cash, and Esquire Bank.
legal
James G. GattoPARTNER AT PILLSBURY LAW
Mr. Gatto created and is the leader of the firm's Social Media, Entertainment and Technology team, leader of the Virtual Worlds and Video Games team and co-leader of the Open Source team. With over 25 years of experience, his prac-tice focuses on all aspects of intellectual property, internet and technology law, including patent, trademark, copyright, trade secret and open source. His areas of technical focus include, amongst others, social media, video games, social networks, virtual worlds, user-generated content and Internet and e-commerce technology.
Steven A. KaplanCOUNSEL AT PILLSBURY LAW
Mr. Kaplan practices in the areas of venture capital and private equity, mergers and acquisitions and other commercial transactions. Mr. Kaplan’s practice focuses on a wide range of industry sectors including, software, web-based companies, life sciences, information technology and government contractors. Mr. Kaplan has represented technology and other emerging growth companies at all stages and has represented both companies and investors in numerous seed, angel, early, and expansion round financings.
accounting
Michael Goldfine PRESIDENT OF GOLDFINE CPA
Michael Goldfine is a New York licensed Certified Public Accountant and has been awarded membership by the American Institute of Certified Public Accountants (AICPA), New York State Society of Certified Public Accountants, National Association of Tax Professionals. Mr. Goldfine earned a Bachelor of Science in Accounting from Brooklyn College - City University of New York and Master of Science, Business Economics – Degrees where he currently teaches various courses including Undergraduate Accounting Information Systems and Graduate courses in Contemporary Financial Accounting Issues, Corporation Taxation and Advanced Auditing.
PARTNERSHIPS IN THE WORKS
ad revenue share$9.50 per 1,000 impressions
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saas$5,000- 15,000
monthly
Insticator charges a monthly SAAS fee for embedding its enterprise software in web platforms, iOS native, Android native, and Facebook IDQ�SDJHV��ΖQVWLFDWRU�DOVR�RHUV�D�UHYHQXH�VKDULQJ�DJUHHPHQW�IRU�ad-based branded content and CPM revenue. Partners receive 60% of the revenue for ads they sell, otherwise they receive 40%.
PRICING
rewardspredictions leaders
WHICH FAMILY WILL GO TO THE BONUS ROUND?
PREDICT
200PTS
rewardspredictions leaders
WHICH FAMILY WILL GO TO THE BONUS ROUND?
PREDICT
200PTS
for making 5 Bet On Your Baby Predictionsyou unlocked an exclusive preview
Revenue
SAAS-Related Revenue
Insticator.com Revenue
Other
Total Revenue
% Growth
Expenses
SG&A Expenses
Total EBITDA
% Margin
734,776
2,437
-
737,213
(702,801)
$34,411
5%
6,836,733
5,985
-
6,842,718
828%
(2,114,884)
$4,727,834
69%
38,724,476
21,995
-
38,746,471
466%
(5,142,115)
$33,604,356
87%
58,086,715
32,992
-
58,119,707
50%
(7,713,173)
$50,406,534
87%
72,608,393
32,992
-
72,641,386
25%
(9,641,466)
$62,99,920
87%
Three Primary Revenue Streams
SAAS - Insticator receives a montly SAAS fee ($5,000 - $15,000 per partner per month) for embed-
ding its enterprise software in televsion network web platforms; Insticator also participates in a rev-
enue sharing arrangement for ad-based Branded Content and CPM revenue (assumes $9.50 per
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Insticator.com - Insticator derives ad-based CPM revenue via its native website (assumes $9.50 per
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Other (Rewards and Data) - Insticator receives 10% of the value of awards given to its prediction
winners from its reward partners. Insticator Packages its data for sale at a price of $25,000 per
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FINANCIAL MODEL
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RAISING $700,000$370,000 RAISED
6%INTEREST RATE
20%DISCOUNT
$4 MILLION CAP
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