UsVsTh3m: Social vs SEO
Malcolm Coles General Manager, mirror.co.uk
Innovation is in our DNA
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Innovation is in our DNA
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QUIZ TIME!
Everyone stand up. Including you. If you’re a woman, sit down. If you’re foreign, or you look a bit foreign,
sit down. If you don’t have a job, sit down. If you’ve ever had pre-marital sex, sit down. If you’re anyone other than Michael Gove,
sit down.
Free links!
We built links without trying – forums, news sites, you name it. So what did I learn?
Mobile
0%
10%
20%
30%
40%
50%
60%
70%
Wednesday: % hourly visitors on Mirror web, mobile plus tablet users: UK
0%
10%
20%
30%
40%
50%
60%
70%
Sunday: % hourly visitors on Mirror web, mobile plus tablet users: UK
Mobile Desktop Tablet
Mobile and link building
How are people reading your outreach email? Would a website that cares about mobile carry your infographic? Will people care about your content if they can’t read it?
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Source: lemonly.com/responsive/
PS
(Please stop sending me your infographics therefore).
Headlines
Interesting
Not interesting
Not mysterious Mysterious
Enticement
What to avoid
Polishing a turd
Disrespectful – but successful
HEADLINES
Interesting
Not interesting
Not mysterious Mysterious
Enticement
What to avoid
Polishing a turd
Disrespectful – but successful
Interesting
Not interesting
Not mysterious Mysterious
Enticement
What to avoid
Polishing a turd
Disrespectful – but successful
HEADLINES
HOW TO USE THIS
The title of your content The title of your emails…
Sharing
Will get clicked
Won’t get clicked
Doesn’t get shared Gets shared
VIRAL!
RUBBISH HEADLINESMOST STUFF
YOUR MUM IS ON FACEBOOK
Forget the 80:20 rule
It’s more like 95:5
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Newsjacking
YOUR TEAMS
http://www.nytimes.com/2014/03/25/your-money/millennials-at-work-young-and-callow-like-their-parents.html?_r=0
http://www.nytimes.com/2014/03/25/your-money/millennials-at-work-young-and-callow-like-their-parents.html?_r=0
HOW TO USE THIS
Are your teams set up in a way that allows you to create amazing content? How do they sit together? How are ideas acted on? How do they work together? How do approvals work? Screen size