MAM & Baby Basics 5th November 14
Market Overview
Market Share
Soothers 26.6%
Teethers 5.2%
Bottles & Accessories 27.1%
Teats 11.9%
Feeding Range 11.4%
Cups 17.9%
Category Growth
Soothers -2.6%
Teethers -12.5%
Bottles & Accessories -4.3%%
Teats -10.3%
Feeding Range -7.3%
Cups -3.9%
Average Price Per Unit
Soothers -1.9%
Teethers -6.3%
Bottles -3.3%
Teats -0.6%
Feeding Range -3.8%
Cups -2.0%
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Market Share
Tommee Tippee 39.2%
Avent 18.8%
MAM 6.7%
Private Label 14.3%
Nuby 7.8%
Dr Browns 2.8%
Other 10.5%
Brand Growth
Tommee Tippee -9.6%
Avent -10.9%
MAM +5.9%%
Private Label +5.8%
Nuby +2.1%
Dr Browns +2.5%
Other -4.3%
Average Price Per Unit
Tommee Tippee -2.9%
Avent -1.9%
MAM +3.7%
Private Label -3.1%
Nuby -3.5%
Dr Browns -4.0%
Other +2.6%
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Market Share
Tommee Tippee 29.1%
Avent 31.6%
MAM 20.4%
Private Label 11.8%
Nuby 0.9%
Other 6.2%
Brand Growth
Tommee Tippee -6.3%
Avent -6.4%
MAM +5.3%%
Private Label +4.7%
Nuby -39.3%
Other +7.0%
Value ROS
Tommee Tippee -5.8%
Avent -7.7%
MAM +6.7%
Private Label 0.0%
Nuby -1.0%
Other +6.5%
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Market Share
Tommee Tippee 18.0%
Avent 0.1%
MAM 6.5%
Private Label 12.7%
Nuby 45.8%
Other 16.9%
Brand Growth
Tommee Tippee -31.6%
Avent -0.9%
MAM -21.1%
Private Label -6.1%
Nuby -5.6%
Other -3.8%
Latest 4 Weeks
Tommee Tippee -35.8%
Avent N/A
MAM +1.7%
Private Label +3.5%
Nuby +12.3%
Other -10.8%
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Market Share
Tommee Tippee 38.5%
Avent 25.8%
MAM 1.9%
Private Label 16.2%
Nuby 1.4%
Dr Brown’s 8.8%
Other 7.5%
Brand Growth
Tommee Tippee -3.1%
Avent -7.7%
MAM +13.1%
Private Label +4.3%
Nuby -9.9%
Dr Brown’s +4.4%
Other +14.8%
Value ROS
Tommee Tippee -0.8%
Avent -6.2%
MAM +10.0%
Private Label -0.2%
Nuby +4.5%
Dr Brown’s +3.9%
Other +26.6%
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Market Share
Tommee Tippee 48.1%
Avent 31.1%
MAM 2.0%
Private Label 7.0%
Nuby 0.6%
Dr Brown’s 6.9%
Other 4.2%
Brand Growth
Tommee Tippee -1.2%
Avent -19.6%
MAM +25.4%
Private Label +7.4%
Nuby -17.9%
Dr Brown’s -3.2%
Other -47.9%
Value ROS
Tommee Tippee -0.3%
Avent -17.0%
MAM +24.5%
Private Label +4.8%
Nuby +2.9%
Dr Brown’s -3.5%
Other +15.7%
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Market Share
Tommee Tippee 43.2%
Avent 0.04%
MAM 1.1%
Private Label 27.6%
Nuby 4.5%
Other +23.6%
Brand Growth
Tommee Tippee -15.1%
Avent -77.0%
MAM +44.5%
Private Label +9.6%
Nuby -32.4%
Other -2.8%
Latest 4 Weeks
Tommee Tippee -20.2%
Avent -93.9%
MAM +30.3%
Private Label +35.1%
Nuby -30.9%
Other +19.1%
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Market Share
Tommee Tippee 53.6%
Avent 3.7%
MAM 0.7%
Private Label 10.5%
Nuby 23.3%
Other 8.2%
Brand Growth
Tommee Tippee -15.2%
Avent -18.4%
MAM +48.9%
Private Label +23.9%
Nuby +20.5%
Other -0.6%
Value ROS
Tommee Tippee -15.0%
Avent -6.9%
MAM +12.8%
Private Label -6.2%
Nuby +15.0%
Other -6.3%
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