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5 > 50%
+ 100 > 260%
26’
1’52”
1.000.000
1 7
CO2 x 4
Media evolution: The Long View
Bioscoopspot 70 Direct mail 67 Tv-spot 22 Banner 11 Radiospot 7
Betrokkenheid
Fundraising Upgrading Doelgroep: vrouwen E-mailafhakers (3x) Af en toe iedereen
Geloofwaardigheid 1/5 @ 1/8