Marcus Ruebsam, SVP, Solution Management, SAP
MARKET TO AN AUDIENCE OF ONEReal-time context makes individualized marketing truly personal
MARKETING IS BROKEN.
WHAT’S NOT BROKEN? SEARCH
CONTEXT MAKES THE DIFFERENCE.
DATA IS THE FUEL TO OPTIMIZE CUSTOMER
EXPERIENCE AND BUSINESS RESULTS.
LEGACY APPLICATIONS, INTEGRATION, AND DATA SILOS MAKE THIS IMPOSSIBLE TODAY. CRM. WEB CMS. MOBILE. MARKETING. OMS. STORES. CONTACT CENTERS. ETC.
WE ATTACK THE CORE OF THIS PROBLEM
WE ARE INVESTING HEAVILY DELIVER OUR VISION.
AND SOLVE THIS PROBLEM FOR MARKETERS.
PROFILE
IMP
LIC
ITE
XP
LICIT
RELEVANCE
NORMALIZATION
ENGAGEMENT
LISTENING
BROWSECLICKOPEN
CLOSEIGNORE
WALK-BYHOVER
BUY
REGISTER
SUBSCRIBE
RETURN
COMPLETE
SEND
SHARE
EVENTS FROM
TRIGGERS TO
WHAT THEYHAVE DONE
WHAT THEYMAY DO
WHAT THEYARE DOING NOW
REAL-TIMEINDIVIDUALIZATION PRESENTATION OF
RELEVANT CONTENTACROSS TOUCHPOINTS
[ SITES, APPS, ADS, EMAIL ]
THE CUSTOMER
HYBRIS MARKETING – PRODUCT VIEW
MARKETINGDATA
MANAGEMENT
SERVICE
SALES
3RD PARTY DATA
ESPs
COMMERCE
DSPs
DATA PROVIDERS
MSPs
AD PLATFORMS
Batch & Events Batch & EventsDATA INTEGRATION
HUB
ORCHESTRATEPLANINSIGHTS
ACQUIRE CONVERT RETAIN
AVAILABLE NOW.CLOUD, OR ON PREMISE.
DELIVERED THROUGH OUR ECOSYSTEM.
KEY Early Customers
SamsungIncreasing profit through improved customer experience
Nespresso Next level consumer intimacy
T-MobileUn-carrier strategy, moving the customer to the centerLuxotticaAligned data driven marketing
NHLPersonalized fan engagement Vancouver CanucksPersonalized fan engagement
© 2015 SAP AG or an SAP affiliate company. All rights reserved. 15
THANK YOU
BOOTH #113