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Taha Sheikh Group Product Manager, Oracle Eloqua @taha_sheikh
MARKETING AUTOMATION HACKS:
ORACLE ELOQUA
Hana Abaza VP Marketing, Uberflip @hanaabaza
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Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
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STICK AROUND FOR A DEMO
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Meet the Expert
Street Cred: • Startup roots building MRM solutions for
Fortune 500 retailers • Marketing technologist with over a decade of
experience in product management • Eloquan - circa 2011 • Grand Master on our Topliners customer
community • Non-Bandwagon Toronto Raptors fan!
Taha Sheikh
Group Product Manager,
Oracle Eloqua
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Let’s get Hacking
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Hack #1: Breeze Through the Shiny New UI • Lighter, brighter, responsive
experience for Eloqua • Interactive My Eloqua
dashboard • Search enhancements • Shortcuts • New optional navigation
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Database Activity Widget
Month over month comparison of: • New contacts added to the
database• Visits by contacts to tracked
webpages• New anonymous web visitors
not linked to a contact
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Spotlight Search
• Quickly search for ALL assets by name
• Filter by type • One click access to view/
edit the asset in the corresponding area of the application
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Customized Shortcuts
• Smart defaults with the ability to customize shortcuts to suit your role
• Navigate to any area of the application (even the deep dark corners) with a single click
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New Nav
• Refreshed navigation with better discoverability and more logical grouping • Toggle between new and old nav
OR!
NEW!
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• Program Builder flexibility + Campaign Canvas speed/UX
• Trigger actions on real time events
• Cloud audiences, actions, decisions oh my!
• Keep your database clean • Improve your speed to lead
Hack #2: Satisfy your Need for Speed
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Introducing: Program Canvas
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Go Ahead, I’m Listening
Add contacts to the program by: • Listening for real time events: new contact creation, lead score change• Pushing contacts: form submission, one-time segment evaluation, other
campaigns/programs
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Extensibility
• Click to expand Program steps and get access to Cloud Audiences, Cloud Decisions and Cloud Actions
• Pin apps as favorites for easy access
Cloud Audiences
Build batch or drip-‐style campaigns feed by audiences from external systems
Trigger ‘ac:ons’ in external systems from a campaign
Cloud Ac-ons
Control campaign flow based on data in external systems
Cloud Decisions
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Keep Your Data Clean Trim, Lowercase, Uppercase, Propercase
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Next Gen CRM Integration • App based integrations for natively supported CRMs
– starting with Oracle Sales Cloud • Fast – create leads in under 60 seconds
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• New visualization • Campaign Analysis • Email Analysis • Detailed reports
Hack #3: Make Insightful Decisions
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Campaign Analysis – Part 1 • A high-level overview of campaign activity and performance metrics. • Data is filtered by campaign start date and grouped by campaign type.
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Campaign Analysis – Part 2
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Campaign Analysis – Part 3
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Campaign Detail – Part 1 • A detailed look at activity and performance metrics for an individual campaign. • Data is organized by assets that have outbound or inbound activity associated to
the campaign.
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Campaign Detail – Part 2
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Campaign Detail – Part 3
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Email Analysis – Part 1 • A high-level overview of email engagement metrics. • Data is filtered by email start date and grouped by email group.
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Email Analysis – Part 2
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Email Detail – Part 1 • A detailed look at engagement metrics for an individual email.• Data is summarized by the lifetime of the asset and broken out by individual
segments that the email was sent to.
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Email Detail – Part 2 • Key metrics by segment • Compare segment performance against average
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Email Detail – Part 3
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Program Canvas:http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/ProgramCanvas/Prog
ramCanvas.htm%3FTocPath%3DProgram%2520Canvas%7C_____0
Insight Previewhttp://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/InsightPreview/Insigh
tPreview.htm%3FTocPath%3DInsight%2520Preview%7C_____0
Resources
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QUESTION TIME!
Hana Abaza VP Marketing, Uberflip
@hanaabaza
hub.uberflip.com
Taha Sheikh Group Product Manager,
Oracle Eloqua @taha_sheikh
Find out how Booker decreased theircost per lead by 71% with content.
READ CASE STUDY