Your Marketing Plan
Key Elements• Target Audience
• Define your customer
• Objectives & Goals• Specific, measurable, achievable, realistic,
timely
• Strategies• Identify how you can reach them
• Messaging• What makes your product or service unique
Marketing your organizations is not all about spending money. What you need is creative ideas and a can-do approach in order to promote your organization — not loads of cash.
Social Media
• 15-20 minutes per day on social media
#1900,000,000
#2310,000,000
#3 255,000,000
#4250,000,000
#5 120,000,000
www.ebizmba.com/articles/social-networking-websites
Unique monthly visitors
YouTube• More than 1 billion unique users visit
YouTube each month• Over 6 billion hours of video are
watched each month on YouTube—that's almost an hour for every person on Earth
• Creativity = Viral
Blogs• Humanize your business• Give your target market information• Drive traffic to your website• Build your organizations credibility and
become a expert resource
• Benjamin Franklin Plumbing• Wordpress
Website• Simple design• Easy to use• Link to blog and
social media
• Wordpress• Go Daddy
Email Marketing
• Develop a database and continue to build it
• Always provide opportunity to opt-in on website
• Mail Chimp• Constant Contact
Media
• Radio • TV • Print • Other
• Billboard, Indoor, Web, etc.
• Don’t buy it just because it’s cheap!
Billboards
• Atomic BillboardsAndover, Chanute, Dodge City, Great Bend, Larnerd, Liberal, McPherson, Mulvane, Pittsburg, Wichita
• Flip Hound• Fliphound Tour
Print Collateral
Business Cards & Brochures
• Professional appearance
• Consistent look
Postcards• Have a specific purpose • Be eye-catching
Other Public AwarenessLook for opportunities that are affordable and reach your target audience
• Submit your organization info to directories
CraigslistPinterest
• Driveways• Landscaping
Community Calendars
• TV Stations• Radio Stations• Newspapers• Chamber of Commerce• Travel & Tourism• Online Calendars
Networking
• Rotary• Toastmasters• Lions Club• Chambers of Commerce• Business Associations• And more……