Download pdf - Marketing photowPromote With Pictures: Leverage the Latest Marketing Trends at Your Next Event

Presented by Jessie Fox & Lansie Sylvia

Promote with pictures: Leverage the latest marketing trends at your next event!

Who is HMC?

Section 1 / Why Professional Photography is Important for Your Event

Section 2 / Documentation Before, During, and After

Section 3 / How To Market an Event Through Photography

Section 4 / Spice Up Your Event

Section 5 / Promotion and Engagement

Section 6 / Enhance Your Social Media Sharing

Conclusions / Harness the Power of Photography

TOPICS OF DISCUSSION

01 SECTION

WHY PROFESSIONAL PHOTOGRAPHY IS IMPORTANT FOR YOUR EVENT

01 SECTION

•  Quality behind the images = Sharability

•  Future marketing campaigns

•  Leverage (high-res photos will go further)

•  First impressions

•  Impact

•  Engagement

The photography behind your event

01 SECTION

•  Photos are a universal language

•  Images are interactive

•  Increase in photo creation

The visual age

Sharing the right image 01 SECTION

Sharing the right image 01 SECTION

02 SECTION

Documentation before, During, and after

02 SECTION

Documentation before, during, and after

•  Keep your current audience engaged with live updates

•  The more you share the more you will build up your following

•  Tell your story and your process, personalize your appearance

•  Humanize your experiences and others will relate

•  Share quality images


02 SECTION


02 SECTION


02 SECTION

03 SECTION

How to market an event through photography

Market your event •  Get people excited!

•  Constant/timely social media posts

•  Create a #hashtag

•  Show off/share the right kind of photos

•  Keep your branding consistent

•  Sponsorship packages

03 SECTION

03 SECTION

Sharing photos 03 SECTION

Market your event: Sponsorship packages

•  Benefits of Sponsorship

•  Sponsor-A-Round

•  Awards Sponsor

•  Photography Photo Booth Sponsor

•  Auction Bidding Paddle Sponsor

•  Signature Sponsor

03 SECTION

04 SECTION

Spice up your event

04 SECTION

05 SECTION

Promotion & engagement

•  Thank you(s)

•  Put together strategic packages for your donors

•  Tag people and organizations

•  Personalize your experiences

•  Get creative!

•  Pick the right images

•  Always follow up

Promotion & engagement 05 SECTION

05 SECTION

Promotion & engagement

Social media 06 SECTION

If it’s a bad photo, people will be less likely to:

•  Share (Tweet, Instagram, FB)

•  Tag

•  Engage

Social media 06 SECTION

06 SECTION

06 SECTION

06 SECTION

Harness the power of photography!

•  Spend the money up front

•  Tell YOUR stories

•  Get others excited about what YOU’RE up to

•  Share quality, not quantity

•  One image, make it count!

Stay connected!

www.heresmychance.com

[email protected]

@hmctwit

Jessie Fox Photojournalist

[email protected]

Let HMC help you promote with pictures and tell YOUR stories

@heresmychance