Marketing
Plan of Action
Driven for your success
Message from Our Team Leader
Thank you for this opportunity for my team and I to help serve you and your housing needs.
We are committed to seeing your real estate success! Driven by a strong desire to provide for my family, my goal
is to go the extra mile for all our clients by not only being RELATIONSHIP based, but also
PROACTIVE to bring the Best Results possible!
Active vs. Passive
• Passive agents put your home in the MLS and
wait for the home to sell
• Active agents, like myself and my team
proactively prospect for buyers in and around
your home to get your home sold quicker and for
more money.
•We use our professional sales training to bring
our clients the most money in the shortest period
of time.
Relationship based vs.
Transaction based•Transaction based agents look to sell your
home and move on – with no long term
interest in mind and little care for the client.
•Relationship based agents focus on the client
first and always. They understand that
providing the best service with the highest
integrity will yield the best results for their
clients.
•Our long term approach to helping our clients
before, during and after) is the reason why
most of our business comes from repeat
clients and referrals. On average each year
over 80% of our business comes this way.
We are so confident in our services that when you
list your home with us, if you are not completely
satisfied with our customer service or our
marketing efforts, then you can cancel the listing at
any time.
NO OBLIGATION & NO FEE!
If you’re not happy, we’re not happy!
Our Marketing Plan of Action
Our system maximizes exposure of a property to the most people, making the most money for
the seller in the least amount of time.
Our objectives are the following:
1. To assist in getting as many qualified buyers as possible into your home until it is sold.
2. To communicate to you, weekly, the results of our activities.
3. To assist you in negotiating the highest dollar value … between you and the buyer.
Below are the steps we take to get your home sold … the “Proactive Approach”:
1. Price your property strategically so you’re competitive with the current market and current
price trends.
2. Suggest and advise as to any changes you may want to make in your property to make it
more saleable.
3. Submit your home to the Multiple listing Service (MLS)
4. Hire a top of the line professional photographer and videographer (optional) to enhance
your image online where over 90%+ of buyers begin their search.
5. Produce professional virtual tours for the video and photos taken to maximize your online
exposure.
6. Actively prospect for buyers daily. Our agent team calls buyers, sellers, local agents, and
our sphere of influence for a minimum of 3+ hours daily.
7. Stage your home to cast a positive light on the features most important to buyers.
Complimentary professional staging consultation (optional) and staging tips to help sell your
home for more money in less time.
8. Install professional “For Sale” signage, complete with detailed property fliers easily
accessible to drive-by prospects.
9. Use our marketing specialist to produce a brochure to put on display in the home to
emphasize the top selling features of the home and area.
www.DonovanHomeTeam.com
www.DonovanHomeTeam.com
Plan of Action (continued)
10. Use a professional showing service (CSS) to track showings and feedback and set the
accessibility of your home.
11. Optimize your homes internet presence by posting to our Keller Williams Listing System
(KWLS). This system exposes your property to over 80,000+ individual sites and 300+
commercial sites.
12. Implement our “marketing machine” to boost your homes presence online
13. Post as a featured listing on our email newsletter.
14. Market Snapshot Reports – Monthly community reports that show you the current Active,
Pending, and Sold Homes in your neighborhood. Info is taken directly from the MLS
15. Provide you with weekly updates detailing our marketing efforts, including comments from
the prospective buyers and agents who have visited your home.
16. Maximize exposure to all the agents in our office, showcasing your home before it even hits
the market 300+ professional agents.
17. Target marketing to active buyers, investors and real estate agents who specialize in selling
homes in your neighborhood.
18. Whenever possible pre-qualify the prospective buyers prior to any showings
19. Represent you on all offer presentations … to assist you in negotiating the best possible
price and terms.
20. Handle all the follow-up upon a contract being accepted … all mortgage, title, and other
closing procedures
21. Deliver your check at closing.
A NORMAL DISCOUNT BROKER
CANNOT DO ALL OF THIS.
WE OFFER THE BEST FULL TEAM SERVICE
FOR THE BEST PRICE!
The Team Advantage
www.DonovanHomeTeam.com
Ryan DonovanTeam Leader
Ryan brings over 10 years of experience helping hundreds of buyers
and sellers. His skills, experience & leadership help the team to grow
each day to better serve our clients and grow as individuals.
Andrew HopleyAgent / ISA
Andrew serves as our lead agent and ISA that is actively calling for our
buyers and sellers each day. Drew’s experience and masterful
negotiation skills bring repeat clients and referrals.
Nicole DeMiglioChief Operating Officer
Nicole handles all customer care and manages our admin core with the
main goal of exceeding our customers’ expectations. She is the glue
that holds us all together and puts smiles on everyone’s faces.
Cindy ViernesTransaction Coordinator
Ensures each detail is managed for every buyer and seller from the
time they’re under contract until closing.
• SPECIALISTS - Having a team of specialists (vs. generalists) allows us to bring
superior customer service more than any single agent can provide.
• Our agents can focus on the activities that net the client the best results
(negotiating / selling / prospecting)
• SYSTEMS & DETAILS - Our admin team ensures that all the T’s are crossed,
I’s dotted, and our clients are completely satisfied.
Trish SantosAgent / ISA
Trish is our Virginia specialist and ISA on the team serving both buyers
and sellers. Trish presents her services with the highest level of
expertise, professionalism, and personal service.
Cory WilsonAgent / ISA
Cory is a Maryland specialist and ISA on the team serving both buyers
and sellers.
• EVERY DAY (Mon-Fri) between 8-12:00 WE actively call potential
clients, agents, neighborhoods, anyone to put buyers and sellers
together.
• We STAND UP and do this CONSISTENTLY every day
uninterrupted because we believe in actively calling for our clients
• We are PROFESSIONALLY TRAINED PROACTIVE agents
The Proactive Approach in Action
Communication is Key
www.DonovanHomeTeam.com
• In our experience we've noted that the #1 most consistent complaint among
sellers out there is the lack of communication with their agent
• Our team has a systematic approach so that you know what's going on with
your listing at all times.
• We systematically touch base each and every week with reports to let you
know what is going on with your home:
a. We track online views
b. Showing traffic and feedback
• We are proactive in getting feedback for our sellers for every showing by
calling, texting, and emailing if no feedback is initially provided.
• Our team reviews the listings weekly and stays in communication regarding
improvements and or recommendations to maximize your resale potential.
• Bottom line: you will know what is going on and what is needed to sell your
home with the best results
www.DonovanHomeTeam.com
What Sets Us Apart?
1. The Team Advantage
a. Specialists vs. Generalists
i. Customer Care Manager
ii. Transaction Coordinator
iii. Marketing Specialist (4-page fold out brochure)
iv. ISA (internal sales associate)
b. Our Keller Williams McLean office is the #1 most productive and profitable
KW office in the Region
c. Highest list to sold price ratio
d. Top teams in the country and #10 office in America
2. Active vs. Passive agents
a. This is a sales industry – very few of us out there
i. Mike Ferry trained sales agents
b. Proactively prospecting daily for buyers for your home vs. sitting and
waiting
3. No corners cut
a. Professional photos and video
b. Free staging consultation by Professional Stager
4. Results
a. Repeat clients and referrals
b. Over 90% of our business comes from past clients and referrals annually
5. Unbeatable Cancellation Policy
o We are so confident in our services that when you sign with us if you are
unsatisfied in anyway with our services you can cancel our agreement and
move on!
Extended Marketing Reach
Optimize your home’s internet presence by posting to our Keller
Williams Listing System (KWLS). This system exposes your
property to over 80,000+ individual sites and 300+ commercial sites.
www.DonovanHomeTeam.com
Three things to remember:
1. You don’t get a second chance to make a first impression.
2. A review of over 2,800 properties in 8 cities found that staged homes, on average,
sold in half the time that non-staged homes did.
3. Most buyers make decisions about the property they see within the first 15
seconds of entering the home.
What Can Staging Do?
The Home Selling Process: Staging Your Home
Location Cannot be changed
Size Difficult to change
Amenities Can be changed
Condition Can be changed
Adding cost-effective amenities and improving the general cleanliness and condition of
the home is what we call “staging.”
When a seller stages their home, one of two things happens:
1. The home becomes more valuable than other comparable properties in that price
range.
2. The home gets moved up in price and becomes the lowest priced in the next higher
price bracket or category.*
*Based on the national best-seller
SHIFT: How Top Real Estate Agents Tackle Tough Times
by Gary Keller
The Staging Advantage Your first showing happens online
Before After
What Our Clients Say“Ryan is an experienced, hard-working,
and effective real estate agent. He has a
good system in place and effectively sets
and exceeds expectations. We relied
heavily on him during the negotiation and
closing periods, which included some
unexpected events Ryan was familiar with
and helped us resolve. We were so
grateful for his promptness, experience,
and availability. We feel that we received
the greatest value possible for our
investment and thoroughly enjoyed
working with Ryan!”
-Richard & Kateri Ambrow
“I've had the pleasure of 'consulting' with
Ryan for nearly ten years when I was
in/out of real estate decisions and needed
a trustworthy and knowledgeable person to
speak with. Given our experience with
Ryan and our trust with him as an
individual, we hired him to sell my wife's
condo, my condo, and purchase our first
home (just weeks before the birth of our
1st child). Ryan kept our emotions in
check while remaining patient as Job and
was always accessible for our needs and
explanation of the home buying process. I
strongly recommend Ryan for anyone
considering a real estate agent in the
Greater DC Area.”
-Roy Beaumont
“I was impressed with Ryan’s hard work
and attention to detail. The brochure and
virtual tour marketing tools were first-rate
and professional. I appreciated that he
kept me in the loop at every stage and with
all aspects of the sale. I was very pleased
that my home sold in 30 days and at the
highest price in the community in over two
years!”
-Margaret Scott
www.DonovanHomeTeam.com
“Ryan is one of the most outstanding and
detail oriented real estate agent that I have
ever met. Beyond that, he is probably the
most honest and trustworthy professional that
I know. Most importantly, I consider him a
friend. If you do business with Ryan, he will
exceed your expectations. I highly
recommend him.”
-Anthony Carducci
“Ryan and company are great. We wanted
someone aggressive and he did it. The
photographer he used did such a good job
we did not recognize our own home. There
was no BS just truth and action. Had a
contract above what we thought we could
get, in less than a week. Way to go
Donovan team!”
-John & Haven Smink
“We were blown away by his expertise and
professionalism. When we hit a snag in
the sale of our home, Ryan stepped in and
took charge of the situation. I have
recommended Ryan’s services to several
friends and they have all been equally
impressed.
-Mike & Annie Norton
Why Keller Williams Realty
Technology
Leading-edge tech tools and training give me the edge in effectively marketing your property
online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing
System (KWLS), your property is fed to more than 350 online search engines and available
on KW’s Web network of more than 76,000 sites.
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every
single Internet inquiry on your property will come directly to me so that I can follow up
quickly on potential buyers for your property.
Teamwork
Keller Williams Realty was designed to reward agents for working together. Based on the
belief that we are all more successful if we strive toward a common goal rather than our
individual interests, I’m confident that every Keller Williams professional shares the common
goal of serving you, my client, in the best way possible.
Knowledge
Keller Williams Realty helps me stay ahead of trends in the real estate industry through its
comprehensive, industry-leading training curriculum and research resources. It’s what
prepares me to provide you with unparalleled service.
Reliability
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the
importance of having the integrity to do the right thing, always putting your needs first. It
reinforces my belief that my success is ultimately determined by the legacy I leave with
each client I serve.
Track Record
We are proud to work for the fastest-growing real estate company in North America and we
are proud to say that we are the #1 largest real estate company in the United States. It’s
proof that when you offer a superior level of service, the word spreads fast.
www.DonovanHomeTeam.com
Our Recent Home Sales
Can you afford to lose thousands, in one of the largest financial transactions in your life? Choosing the wrong agent can cost you thousands . . .
Here are just some of the many transactions SOLD by The Donovan Home Team These are homes all over the community, not just one specific neighborhood or town:
2260 Covent Gardens Court 20771 Windemere 21233 Bunyan Cir. #175 1735 Redgate Farms Ct
5750 Bou Avenue 42717 Ashburn Tillett Drive 21178 Wildflower Sq. 1209 Allison Dr.
1824 Quantico St. N 4105 Oxford Lane #302 5462 Tilted Stone 2419 Lillian Drive
3840 Porter St. NW 3445 25th Court S 6292 Hillary Court 13811 Shannon Drive
4304 Oliver St. 26651 Foxwarren Way 7521 Camp Alger 5300 Columbia Pike #104
5217 42nd Place 8816 Fort Drive 22715 Newcut Rd. 1400 Erskine St.
6004 41st. St. 6929 Deer Run Drive 11517 Seneca Forest Circle 7710 Midway Place
905 Birch St. 39323 Still Meadow Lane 2015 Hickory Hill Lane 4819 8th St. NE
2037 Westchester Drive 23458 Virgnia Rose Pl 2828 Schubert Dr. 6691 32nd St. NW
8800 Cord Circle 43769 Churchill Glen Dr. 1452 Ingleside Ave. 725 Trail Ave
18716 Walkers Choice Road 19901 Drexel Hill Circle 9620 Hawkins Creamery 7011 Wells Parkway
5987 Edgehill Court 9290 Old Scaggsville Rd. 8993 Wetbanks Ct 43366 Fullerton St.
46770 Manchester Terrace 4303 Oliver Street 14101 Compton Valley Way 34890 Scotland Heights
106 Lillian 5700 39th Avenue 12000 Market St. #289 5804 43rd Ave
512 Blick 4304 Tuckerman St. 12001 Market St. #448 10509 Adel Road
507 Marshall Manor Drive 1359 Ingraham St. 218 Redland Blvd 3901 31st Street
2015 Hickory Hill Lane 12930 Ridgemist Lane 1225 Martha Custis Dr. #1418 1731 T Street
1514 Hanby Street 1542 Andover Lane 14113 Starbird Ct. 10836 Fairchester Dr.
12718 Holiday Lane 18773 Trident Square 12917 Summer Hill Dr. 4306 Harvard St.
5208 42nd Place 15012 Jarski Ct. 5940 Founders Hill Drive, #102 11453 Heritage Commons Way
209 Leafcup 24226 Preakness Drive 43685 Balmoral Terrace 7712 Havenside Terrace
8725 Falkstone Lane 7015 Chansory Lane 4222 Longfellow St 3900 Keith Avenue
20418 Cliftons Point Street 12759 Bren Forest Way 3022 Porter Street #202 11 Honey Brook Lane
6954 Fairlane 10828 Monticello Dr. 13915 Napa Drive 5420 Sargent Rd.
18 Goodport Lane 16910 Hoskinson Rd 10015 Brunswick Ave 1138 Quaker Hill Court
1420 Martha Custis Drive #539 53338 Woodlot Rd. 7984 Savage Guildford Rd 5804 Inman Park Circle
929 Wilham Green Rd. 7905 Juniper Dr. 20675 Cutwater Place 6208 20 Year Chase
905 Constellation Dr. 3505 Jefferson St 237 G St. SW #120 22999 Bulwark Terrace
1801 Robert Fulton Dr. 6207 Longfellow 10533 Tuckerman Heights Circle 11943 Bargate Ct.
Frequently Asked Questions
How long is your listing agreement?
• Our standard listing agreement is six months. That being said we have our “NO RISK
GUARANTEE” which allows you to cancel our agreement at anytime you are unsatisfied
with our services. No Fees!
We are considering another company?
• The reality is, the company doesn’t‘ sell your home, it is the individual agent that you choose. I
am that agent. Compare our track record with other agents.
We are thinking of selling our home “For Sale by Owner”
• Consider this, The National Association of Realtors says, “Homes sold with the help of a real
estate professional have a median sales price 27% higher than those sold FSBO.”
What if we list high and come down later?
• In today’s market most buyers will not even look at a property that is overpriced. You want the
largest number of buyers looking. I’d rather see you list at a price that is right and turn offers
away, than overprice and not get any offers.
I have a friend in the business…
• Everyone knows someone in the real estate business. Do you absolutely want to sell this house,
or do you just want to do your friend a favor? Consider this a business decision.
Another agent said they could get us more money…
• An agent that lists your home overpriced is often afraid to tell you the truth up front or just
wants a listing to cultivate other leads. Buyers are the ones that tell us what they are willing to
pay for a home like yours, not the agent.
What are you going to do to get my home sold?
• As mentioned previously there are two types of agents, passive and active. My team and I are
active agents. This means when you list your home with me, I’ll spend my time actively and
aggressively marketing your home to the public and to other agents in the community. Please
read our marketing plan in its entirety.
Another agent said they could do it for less…
• That’s a valid concern. Something to seriously consider: Do you want to be at a clear
disadvantage when marketing your home? We have to market to two people; the agents and
the buyers. We will aggressively market to both.
The Home Selling Process: Closing and Beyond
Coordinating Your Sale to a Successful Closing
All potential buyers will be pre-qualified, so valuable time isn’t wasted.
Each offer will be presented and discussed with you.
We will negotiate the details of your transaction with the other agent.
Closing will be prepared, coordinated and finalized for you.
Team Advantage
Our team’s listing checklist and systems in place along with our transaction
coordinator ensure that no key details are missed, you will be informed, and that the
process runs smoothly from start to finish.
Beyond the Sale
Do you need an agent to assist you in your relocation?
We have a network of top agents throughout the Country & World
Need a recommendation for a moving company?
Would a moving checklist help?
We are happy to refer you to great providers of other real estate-related services.
The Donovan Home Team is here to make the sale of your home as smooth and
stress-free as possible.
www.DonovanHomeTeam.com