MARKETING VS ADVERTISING; WHAT’S THE DIFFERENCE ?By J.R. Atkins, MBA

SomethingDifferentCompanies.com

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AGENDA

•What is Advertising & Marketing

•Examples

•Your Ideas about Marketing & Advertising

•More on Advertising & Marketing

• The 4 P’s of Marketing

• Tools for Marketing & Advertising

•Resources

ADVERTISING DEFINED

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. http://marketing.about.com/cs/advertising/a/marketvsad.htm

MARKETING DEFINED

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Advertising is a single component of the marketing process. http://marketing.about.com/cs/advertising/a/marketvsad.htm

ADVERTISING OR MARKETING?

ADVERTISING OR MARKETING?

WHAT DO YOU THINK ARE THE DIFFERENCES?

Adertising Marketing

Selling Informing

Executing Planning

More Costly Less Expensive

? ?

Advertising or Marketing?

MORE ON ADVERTISING

Advertising is the part of Marketing that involves getting the word out:

• About your business, product, or the services you are offering

• It involves the process of developing strategies such as ad placement, frequency, etc.

• Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet.

• Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind. http://marketing.about.com/cs/advertising/a/marketvsad.htm

MORE ON MARKETING

Marketing consist of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

• All of these elements must not only work independently but they also must work together towards the bigger goal.

• Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective.

• Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

http://marketing.about.com/cs/advertising/a/marketvsad.htm

4 P’S OF MARKETING1. Product or Service or Consumer Needs (Product Mix and Life-Cycle)

2. Price or Cost (Consumer Perceived Value, Price Elasticity, Demand)

3. Promotion or Communication (Advertising)

4. Place or Convenience or Distribution Channels http://en.wikipedia.org/wiki/Marketing_mix

MARKETING TOOLS1. Your Business Plan

2. Ideal Customer Description

3. CRM – Customer Relationship Management Software

4. Email Marketing Client

5. Design Help

6. Social Media

7. Content Help

8. Website & SEO – Search Engine Optimization

9. Mobile Apps/Mobile Website

10. Advertising

11. Public Relations

12. Video

13. Customer Service

14. Product Tracking Services

15. Virtual Assistance http://www.ducttapemarketing.com/resources

ADVERTISING TOOLS1. Your Marketing Plan

2. Ideal Customer Description

3. Graphic Design Help

4. “God-Google-YouTube”

5. Consultant or Agency

6. Your Gut Instinct, maybe

7. Website Ads

8. Mobile Apps/Mobile Website

9. Social Media Ads

10. YouTube & Vimeo

11. Industry Resources & Trade Associations

12. Print Ads

13. Billboard or Signage

14. Radio & TV

15. Drive Up Appeal http://en.wikipedia.org/wiki/Category:Advertising_tools

RESOURCES

1. http://marketing.about.com/cs/advertising/a/marketvsad.htm

2. http://en.wikipedia.org/wiki/Marketing_mix

3. http://www.ducttapemarketing.com/resources

4. http://en.wikipedia.org/wiki/Category:Advertising_tools

5. www.SomethingDifferentCompanies.com

6. Social Media 2.0 by J.R. Atkins MBA

7. Duct Tape Marketing by John Jantsch

THANK YOU FOR ATTENDING:MARKETING VS ADVERTISING; WHAT’S THE DIFFERENCE ?

What do I do?

1. Conference Presentation

2. Executive Briefings & Workshops

3. Consulting Projects: Social Media,

Websites, Mobile Apps, & Marketing