Download pptx - Marketing yourself during a job search

Letting the world know you’re ready to work!

By Kevin Panet, MS HRM, SPHRwww.KevinPanet.com

www.linkedin.com/in/kevinpanet

Marketing Yourself During a Job Search

ã 2011, Kevin Panet, www.KevinPanet.com

http://www.kevinpanet.com/

http://www.linkedin.com/in/kevinpanet

• Find your focus

• Build your brand

• Utilize multiple approaches

– The basics

– Job boards

– E-mail marketing

– Professional networking

– Social networking

– Physical networking

– Unique Ideas

• Remain optimistic!

Overview

2ã 2011, Kevin Panet, www.KevinPanet.com

• Don’t rely on a single strategy

• Don’t limit yourself

• Use many methods

There is no 1 tool


• Paper resume– Functional

• Many skills, little experience.– Chronological

• Historical emphasis on accomplishments.

– Bullet Bio Resume

• Electronic resume– Designed for “key word” searches

• Business cards– Professional– VistaPrint.com

Utilize Multiple Approaches


E-mail Marketing:

• Keep your network alive.

• Proactively send your resume to target

companies.

• Keep your promises.

• Don’t rely on formatting.

• Use a signature block.

• Always be professional.



Jane J. SeekerAdministrative Professional(213) 555-1212www.LinkedIn.com/in/[email protected] in an active job search

http://www.linkedin.com/in/JaneSeeker

mailto:[email protected]

• Know exactly what job you want.– Job Title– Industry– Location

• Consider both long and short term goals.

• Make sure it’s something you can live with.

• Understand you have choices.

Find your focus


If you don’t know where you’re going, any road will take you there.

• What do you stand for?

• What do you have to offer?

• What makes you special?

• How do you wish to be known in the job market?

• Marketing 101 “The 4 Ps”– Product (You and only you!)– Price (Salary)– Place (Location)– Promotion (Awareness)

Build Your Brand


The job boards:

• Post on the “big boards.”

• Post on “specialty” boards.

• Keep track of where you posted.

• Update once a month.

• Someone might find you.

• Don’t count on it!



Professional Networking:

• Join Professional Societies.

• Attend professional meetings.

• Share your knowledge.

– Contribute to discussions

– Give presentations

– Write articles

• LinkedIn.com is REQUIRED!



Social Networking:

• Part of your on-line presence.• Keeps you in touch with family

and friends.• You control the information.• Leverage status updates.



Physical Networking:

• It’s a contact sport.

• It gets you away from the computer.

• It makes you a “real person.”

• Helps to promote your brand.

• You can’t e-mail a handshake!



Unique Ideas:

• Find ways to get creative

– Stand out

– Have fun

• Samples of work

• Personal website

• Personal brochure



• “Act” optimistically!

• Always have a winning smile.

• People want to be uplifted.

• No one likes a “Grumpy Gus.”

• Surround yourself with positive people, images, sounds, etc.

• You will find a job!

Remain Optimistic


You will get there!


• Find your focus

• Build your brand

• Utilize multiple approaches

• Remain optimistic!

• You will be hired!

Summary
