FLANDERS INVESTMENT & TRADE ZOCHT HET VOOR U UIT
E-COMMERCE
IN DUITSLAND
e-commerce in Duitsland I juni 2014 1
e-commerce in
Duitsland
Flanders Investment and Trade Berlijn
Jürgen Maerschand, Vlaams Economisch Vertegenwoordiger
Jägerstraße 52-53, D-10117 Berlijn
T +49 30 20 64 25 02
F +49 30 20 64 25 25
www.flandersinvestmentandtrade.com
2 e-commerce in Duitsland I juni 2014
INHOUD
e-commerce ........................................................................................................................................... 3
Producten ............................................................................................................................................... 8
De grote spelers ................................................................................................................................... 12
Wetgeving ............................................................................................................................................ 15
Trends .................................................................................................................................................. 19
M-commerce ........................................................................................................................................ 19
Levensmiddelen ................................................................................................................................... 20
Multichannel ........................................................................................................................................ 22
Uitdagingen .......................................................................................................................................... 24
Tips & tricks .......................................................................................................................................... 25
Congressen en beurzen ........................................................................................................................ 28
Neocom ................................................................................................................................................28
EuroCIS .................................................................................................................................................28
Internetworld .......................................................................................................................................28
EHI Multichannel Management Kongress ............................................................................................28
Tools .....................................................................................................................................................28
Online Marketing Forum ......................................................................................................................29
Mobile Business Conference ................................................................................................................29
e-commerce conference ......................................................................................................................29
e-commerce forum ..............................................................................................................................29
e-commerce lounge 2014 ....................................................................................................................29
Vaktijdschrift ........................................................................................................................................ 31
Extra informatie ................................................................................................................................... 31
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