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A
PROJECT
ON
MARUTI SUZUKI INDIA LTD.
SUBMITTED BY:
PATEL MANDAKINI.P
ROLL NO: 19
SUBMITTED TO:
VJKM INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES, VADU.
Affiliated with Gujarat technical university-MBA program
Ta- Kadi, Dist- Mehsana
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Index
Sr.No. Particular PageNo.
1) Introduction of the company 32) Company profile 43) List of small cars 54) Feature of cars5) Price of small cars 66) Service center in india 107) Comparison of maruti Suzuki vs tata 138) Total sale of both company 159) Conclusion 1610) Bibliography 17
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Introduction of the Maruti Suzuki
Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary
of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over
two and a half decades. The company has two manufacturing facilities located at Gurgaon and
Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce
over a 1.2 million (1,200,000) vehicles annually.
The company plans to expand its manufacturing capacity to 1.75 million by 2013.The company offers a wide range of cars across different segments. It offers 15 brands and over
150 variants - Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10,
A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4, Swift
DZire and Kizashi. In an environment friendly initiative, in August 2010 Maruti Suzuki
introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco,
Alto, Estilo, Wagon R and Sx4.
In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture
and sell One Million cars in a year. Maruti Suzuki has employee strength over 8,500 (as at end
March 2011). Maruti signed MoU with the Haryana Government to set up an institute for driving
training and research in the State.
Maruti inaugurated a new Institute of Driving Training and Research (IDTR) set
up as a collaborative project with Delhi Government at Sarai Kale Khan in South Delhi. First
IDTR managed by Maruti is located at Wazirabad.
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Company profile
Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation (SMC), Japan, is
the leader in passenger cars (PCs) and multipurpose vehicles (MPVs) in India, accounting for
nearly 50 per cent of the total industry sales.
In 2009-10, the Company sold 1,018,365 vehicles. This comprised 870,790 vehicles in the
domestic market and 147,575 vehicles in export markets. Cumulatively, it has produced and sold
over 8 million cars.
The total income of the Company for 2009-10 stood at Rs.301,198 million. Maruti Suzuki has a
strong balance sheet with reserves and surplus of Rs. 116.9 billion and debt equity ratio of 0.07
as on 31st March, 2010.
MSIL is a public limited company and is listed on Bombay Stock Exchange Limited and
National Stock Exchange of India Limited. SMC is the majority shareholder with 54.21% equity
stake in the Company
MSIL has two manufacturing facilities in Gurgaon and Manesar, Haryana, India, with a
combined manufacturing capacity of over 1 million cars per annum. In terms of number of cars
produced and sold worldwide, the Company is the largest subsidiary of SMC, Japan.
Gurgaon Plant:- Spread over an area of 20,300 square meters with a capacity to produce over
500,000 engines per annum, the Gurgaon facility houses three fully integrated plants having a
combined manufacturing capacity of over 700,000 vehicles per annum and a state-of-the-art K-
series casting engine plant which employs global manufacturing best practices to ensure high
quality standards.
Manesar Plant- Manesar is the Company's latest car assembly plant which was started in
February, 2007. This plant has a capacity to produce over 300,000 units per annum with an
additional capacity of 250,000 cars per annum, the operation of which began in 2009-10.
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List of small car for maruti suzuki
- Maruti 800- Alto ( international)- Alto k-10- A-star- wagonR- Swift- Estilo- Ritz
Maruti Suzuki 800:-
- Rs.1,97,028 (Ex-Showroom Price New Delhi )
Available in 4 main variants: Standard MPI BS III, AC MPI BS III, DUO Standard BS III and
DUO AC BS III. Metallic variants are also available. All variants are equipped with a 796cc 3-cylinder engine for an ultra-smooth performance. A 4-speed manual transmission is standard
across the variant line-up. A refreshed cabin with reclining and sliding front seats, headrestraints, front rear assist grips, a front door pocket, and dual tone interior upholstery that make
long journeys a pleasure.
http://www.carazoo.com/marutisuzuki/800http://www.carazoo.com/marutisuzuki/800http://www.carazoo.com/marutisuzuki/800http://www.carazoo.com/marutisuzuki/800http://www.carazoo.com/marutisuzuki/800http://www.carazoo.com/marutisuzuki/8008/2/2019 Maruti Suzuki Ltd
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Maruti Suzuki A-star:-- Rs.3,59,838 (Ex-Showroom Price New Delhi )
A star is born from the house of Maruti Suzuki. It is the first global car hailing from the
hatchback segment to be produced exclusively in India. A-star is available in four BS IVvariants: LXi, VXi, ZXi and CNG, powered by a 1.0L K10B engine. The interior flaunts with its
classic features and conservative designs. A floating cockpit design, a well-carved aero-
dashboard, and wrap-around console add a dash of elegance to the car sporty demeanour.
Maruti Suzuki Alto:-- Rs.2,32,247 (Ex-Showroom Price New Delhi )
Maruti Alto comes with an innovative design and supreme performance. Alto is available inStandard, LX and Lxi variants for both petrol and CNG models including BS III and BS IV. All
variants are equipped with a potent 796cc 3-cylinder engine generating 46 bhp and 62 Nm of
torque. Comfortable and functional interiors with ample head room, molded carpets, an
electronic trip meter, glove box, and front door pockets are the hallmark of the Alto.
http://www.carazoo.com/marutisuzuki/a-starhttp://www.carazoo.com/marutisuzuki/a-starhttp://www.carazoo.com/marutisuzuki/altohttp://www.carazoo.com/marutisuzuki/altohttp://www.carazoo.com/marutisuzuki/a-starhttp://www.carazoo.com/marutisuzuki/altohttp://www.carazoo.com/marutisuzuki/a-star8/2/2019 Maruti Suzuki Ltd
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Maruti Suzuki Alto K10:-- Rs.3,04,192 (Ex-Showroom Price New Delhi )The Maruti Suzuki Alto K10 which comes with innovative new designs and powerful
performance, is available in four variants LXi and VXi including two metallic variants. The Alto
K10 boasts of a powerful 998cc, three cylinder engine that can pump out up to 67bhp. The AltoK10 features a 5- Speed Manual Transmission with Cable Gear Shift and MacPherson Strut in
the front and Coil Spring suspension at the rear. The safety features include child safety lock and
a high rigid monocoque frame made of high tensile steel and front and rear seat belts.
Maruti Suzuki Estilo:-- Rs.3,27,272 (Ex-Showroom Price New Delhi )
The new Estilo is a fusion of style and urban-ness that imbues an imposing feel with a luxurious
fascia. Estilo comes in four main choices: LX, LXI, VXI and Green LXI. An impressive 1.0-litre
K-Series 3 Cylinder fuel-efficient engine discharges up to 64 bhp and 84 Nm of torque. Allvariants get a 5-speed manual gearbox. Elegant dual-toned interior coupled with a highly
proficient cooling system, front and rear seat adjustable head restraints, and a front seat back
pocket for added comfort.
http://www.carazoo.com/marutisuzuki/altok10http://www.carazoo.com/marutisuzuki/altok10http://www.carazoo.com/marutisuzuki/estilohttp://www.carazoo.com/marutisuzuki/estilohttp://www.carazoo.com/marutisuzuki/altok10http://www.carazoo.com/marutisuzuki/altok10http://www.carazoo.com/marutisuzuki/estilohttp://www.carazoo.com/marutisuzuki/altok108/2/2019 Maruti Suzuki Ltd
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Maruti Suzuki New Swift:-- Rs.4,22,341 (Ex-Showroom Price New Delhi )
The New Swift offers superior riding comfort, stability and handling coupled with animprovement in fuel efficiency. Available in six variants: LXI, VXI, ZXI, LDI, VDI and ZDI
and two engines such as petrol and diesel. Notable standard features of New Swift are Multi
information display, fuel consumption info, and remote back door opener. Safety featuresinclude side door impact beams, Icats and security alarm system to mention a few amongst many
others.
Maruti Suzuki New WagonR- Rs.3,35,550 (Ex-Showroom Price New Delhi )
The new WagonR has superior technology, stylish new interiors and a very appealing look as a
whole . The all new Wagon R is available in petrol and CNG variants featuring the 998 cc K
series engine. The 998cc three-cylinder K-series engine can generate up to 68 bhp @ 6200rpm.New L-shaped front suspension frame is perfect for the Indian roads and driving conditions and
allows dynamic handling and riding comfort. The new WagonR features electrically controlled
outside rear view mirror, an HVAC unit that offers superior cooling and a music system withAUX-in and 6 band graphic equalizer.
http://www.carazoo.com/marutisuzuki/newswifthttp://www.carazoo.com/marutisuzuki/newswifthttp://www.carazoo.com/marutisuzuki/newwagonrhttp://www.carazoo.com/marutisuzuki/newwagonrhttp://cars.sulekha.com/maruti-suzuki-new-swift_car-pictures_maruti_4455http://cars.sulekha.com/maruti-suzuki-new-swift_car-pictures_maruti_4455http://www.carazoo.com/marutisuzuki/newwagonrhttp://www.carazoo.com/marutisuzuki/newswift8/2/2019 Maruti Suzuki Ltd
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Maruti Suzuki Ritz :-- Rs.4,03,251 (Ex-Showroom Price New Delhi )
Maruti Suzuki Ritz is company fifth global car and first BS-IV compliant passenger car in India.
Available in 9 BS IV variants - five petrol and four diesel versions including Limited EditionGenus variants.. Engine options include 85 bhp 1.2-litre K12M engine and 75 bhp 1.3-litre
common rail diesel multijet engine. A 5-speed manual transmission channels power to the front
wheels of the car. The sophisticated and well-appointed interior is spacious and carries a host of
advanced technologies.
http://www.carazoo.com/marutisuzuki/ritzhttp://www.carazoo.com/marutisuzuki/ritzhttp://www.carazoo.com/marutisuzuki/ritzhttp://www.carazoo.com/marutisuzuki/ritz8/2/2019 Maruti Suzuki Ltd
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Maruti Suzuki Swift:-- Rs.4,09,341 (Ex-Showroom Price New Delhi )
Sporty looks, comfortable interior, and a superb ride quality make this hatchback a graceful,stylish car. Available BS III and BS IV variants are: LXi, VXi, ZXi, LDi, VDi and the Limited
Edition VI. Splendid 1.3L 4-cylinder and new 1.2L K-12M petrol engines and a new 1.3L 4-cylinder CRDe diesel engine powers this car. Standard safety features are collapsible steering,
engine immobilizer, child safety locks, front and rear seatbelts and dual side-impact beams. ABSand airbags are standard on ZXi and VDi.
http://www.carazoo.com/marutisuzuki/swifthttp://www.carazoo.com/marutisuzuki/swifthttp://www.carazoo.com/marutisuzuki/swifthttp://www.carazoo.com/marutisuzuki/swift8/2/2019 Maruti Suzuki Ltd
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Service station
Maruti Service Centers in India
It is the world of high competition for the car manufacturing companies in India. In this
automobile race, Maruti Suzuki has been able to build a larger consumer base on account of its
world-class car models and sales services. The company has also opened numerous automobile
service stations in India across its various regions to provide complete customer satisfaction.
Some of the Maruti's automobile service centers in India have been listed below in the table for
you.
Maruti Service Centers in West Bengal
Name Address
Adams Motor Works61 A Shakespeare Sarani Calcutta-700 017 Ph No:
2476402/ 2807414
A.M. AutomobilesKamalgazi Narendurpur Kolkata-700 103 Ph No:
477 3402
Indo Industries Muchipara G.T. Road Burdwan-713 103
Modern Auto Body
Builders
Ushagram East G.T. Road Asansol - 713 303 Ph
No: 203755
Maruti Service Centers in Tamil Nadu
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Name Address
Auto TechNO.6 G.S.T. Road Kamatchi Colony Sanatorim
Chennai-600 040 Ph No: 2418315
Easvari Motors
Private Limited
W-110 Anna Nagar Chennai-600 040 Ph No:
6214587/ 6281582
Friendly Motors32 Palam Station Road Near LIC Bus Stop Sellur
Madurai-625 002 Ph No: 652552
Maruti Service Centers in Andhra Pradesh
Name Address
Auto PradeepShapurwadi Secretariat Road Hyderabad-500 004 Ph No:
3231272/ 3297051
Gayatri
Motors
54-16-20/10A Ring Road Vijayawada-520 008 Ph No:
450657
Maruti Service Centers in Maharashtra
Name Address
Allied Auto
Agencies
86/20 DR. Ambedkar Road Khar Mumbai-400 052 Ph No:
6007066/ 6498850/ 6042540
Maruti Care
Point
107/A Chatushrungi Senapati Bapat Road Pune-411 016
Ph No: 5663231
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Maruti service centre in Delhi
Name Address
Aapka Karkhana
(Motors)PL
62/I Posangipur Main Market A-3 BLOCK Janakpuri
Ph No: 5507711/ 5620947
Excel AutomobilesPLOT NO. 78 Bagdola Village Sector 8, Dwarka New
Delhi-110 045 Ph No: 5083035/ 9810284454
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Comparison between maruti Suzuki vs. Tata motors
Maruti cars are leading the market for the special impact they leave on the car owners.All the Maruti car owners experience minimum problems when compared to other car
owners. Another key factor pushing Maruti cars to a height is the low-cost of
maintenance and easy availability of service stations. Low maintenance cost and high
number of service stations are the USPs of Maruti Cars.
Tata cars are produced with unique design and style. These cars have a performance thatis par excellence but yet fail to compete with the low maintenance costs of Maruti cars.
Also, the Maruti cars have topped the list of J.D. Power survey on customer satisfactionfor about eight consecutive years. J.D. Power is a global market research firm that ranks
different car models based on their services, maintenance costs, running costs,
performance and customer response. Whereas, the Tata Motors occupied the last
position in the customer satisfaction Index ranking (2007).
Diesel and Petrol Variants
The rise of maintenance costs in petrol cars falls somewhere in the range of
Rs 12, 000 per annum in the third year. The costs take a high jump from Rs 6,000. Further to that
the cost does not come down but every year there is a slight increase in the maintenance costs
because the process of repairs and replacement continues.
On the other hand, the average maintenance costs of the diesel carsjump from Rs 10,000 to Rs
19,000 in the third year.
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Running costsThe running costs of Maruti cars are much lower than Tata cars. The running costs
of Tata cars shoot up after running a distance of around 40,000 km due to replacement of spare
parts and other essential repairs including the brake pads, brake discs and the tyres. On the other
hand, the running costs of Maruti cars do not witness any inflection point even after travelling a
distance of 40,000 km. Maruti cars are capable of running a distance of around 90,000 km
without any repair and maintenance.
According to the rankings of J.D. Power, in the past few years, Tata has come up with
improvements in terms of better performance but still the overall satisfaction level of Maruti cars
is higher as compared to Tata.
Maintenance Cost:
All the car models require maintenance after three to five years of survival on Indianroads. At normal conditions, the maintenance costs of Maruti cars increases over a period
of five years. Luxury cars produced by Maruti need more maintenance as compared to
small and compact cars because these are loaded with expensive accessories that need
proper care. The maintenance costs of the car go up to around Rs 1,000 per month or Rs
12, 000 after running successfully for five years.
On the other hand, Tata cars require maintenance after running successfully for threeyears. The costs outgo Rs 8,500 per annum in the second year, Rs 12,000 in the third year
and around Rs 20,000 in the fourth year. This way the percentage of maintenance costs
keep on increasing after every year.
Even J.D. Power survey has ranked Maruti Suzuki in 2007 for the overall customerssatisfaction. According to the research, Maruti customers are highly satisfied with the
service they get for about 12 to 18 months of car delivery. Overall satisfaction of the
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customers was measured on the basis of problems experienced, service advisor, service
delivery, service quality, user-friendly service and in-service experience.
In another survey held by J.D. Power Asia in the year 2008, Maruti car models rankhighest in two segments (Premium compact and Entry midsized) in vehicle dependability
study. Maruti Suzuki Swifts receives the 1st rank under Premium Compact Cars and
Maruti Esteem 1st rank in Entry Midsize.
Overall, the Maruti cars score high in terms of low maintenance cost whereas Tata carsdo not differ much with Maruti cars with respect to the maintenance or spare part costs.
But the frequency of changing the spare parts in Tata cars is more as compared to Maruti
cars.
Total sales of the maruti Suzuki vs tata motors
Maruti Suzuki India's total vehicle sales fell 12.74% to 91,442 units in August 2011 overAugust 2010. The disruption in production at company's Manesar plant in end August
adversely impacted the sales numbers during the month, Maruti said in a statement. Thecompany's sales in the domestic market fell 16.82% to 77,086 units. Exports rose by
18.48% to 14,356 units. raise Rs 500 crore to Rs 700 crore per annum from the sale ofnon-residential projects.
Tata Motors reported a 2.84% decline in total sales to 64,078 units in August 2011 over August 2010. Thecompany's exports fell by 18.48% to 4,204 units. Nano's sales tumbled 85% to 1,202 units.
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Conclusion
The company offers a wide range of cars across different segments. February 24th: Maruti
Udyog Ltd was incorporated on under the provisions of the Indian Companies ACT, 1956
Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as part of social
initiatives. In terms of number of cars produced and sold worldwide, the Company is the largest
subsidiary of SMC, Japan.
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Bibliography
1) Search Engine : Google
2) Website: www.maruti Suzuki.com