Version 7.2June 2014 MasterCard ® Brand Mark Standards
©1996-2014 MasterCard. All rights reserved. 2
Brand Mark Overview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
MasterCard Brand Mark Overview
TheMasterCard®BrandMarkmayappearonlyinapprovedversions.Choiceofversiondependsonapplication,budgetconstraints,technicallimitations,andreproductionsize.
Who Should Use MasterCard Brand Marks
TheMasterCardBrandMarkisusedbyMasterCard,itsissuers,acquirers,co-brandpartners,andtheir
communicationsresources.
NOTE:ForallapplicationssignifyingMasterCardacceptance,usetheMasterCard
AcceptanceMark.RefertotheAcceptanceMarkStandardsforadditionalinformation.
1. Color Versions
Whetherinprintoron-screen,usetheColor VersionsoftheBrandMarkwheneverpossible.
Thecolorversionsareprintedinmatchcolors,processcolors,processplusmatchcolors,orused
on-screeninRGBorhexadecimalcolor.Colorversionsprintedoncardsmustbeprintedinmatchcolors.
2. Grayscale Version
Use the GrayscaleVersionoftheBrandMarkinprintonlywhentechnicallimitationsprohibitthe
useoffull-colorreproduction.
3. Solid & Outline Versions
Whenit’snotpossibletouseeitherthecolororgrayscaleversionsoftheBrandMarkbecauseof
limitedreproductioncapabilities,useeithertheSolid or Outline Version.
Ensuring Consistent Presentation
StandardsandartworkfortheMasterCardBrandMarkhavebeendevelopedforusebyMasterCard,its
merchants,issuers,acquirers,co-brandpartners,andtheircommunicationresources.Nootherstandards
orartworkshouldbeusedtorepresenttheMasterCardbrand.
Color versions
Grayscale version
Solid version
Outline version
1
2
3
3
©1996-2014 MasterCard. All rights reserved. 3
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Color Versions
Whencommunicating“ImarketMasterCard®productsandprograms”or“IissueMasterCardcards,”inprintoron-screen,usethecolorversionoftheBrandMarkwheneverpossible.
Elements
Thecolorversionsshownhereareproducedusingdifferentmethods,butallincludethesamefive
essential Elements:theInterlockingCirclesDevice,theMasterCardnameincustomlettering,the
MasterCardDropShadow,theregisteredtrademarksymbols,andtheminimumfreespacearea.
1. Match Colors
TheMatchColorversionoftheMasterCardBrandMarkispreferredforreproductioninallprint
mediawhenthebranddoesnotsignifyacceptance,andisrequiredwhentheBrandMarkisprinted
incoloroncards.
2. Process Colors
TheFour-colorProcessversionoftheMasterCardBrandMarkmaybeusedwhenmatchcolorsare
notavailable.
3. RGB Colors
TheRGBColorversionoftheMasterCardBrandMarkmustbeusedforwebsitesandallother
on-screenapplications.Hexadecimalvaluesareprovidedtoassistwithcolormatchingofothertext
to the Brand Mark.
Minimum Size
Becauseofreproductionlimitations,minimumsizesfortheBrandMarkshavebeencreatedforprint
andon-screenuse.StandardsprovidedforMinimumSizemustbefollowedcarefully.
Background Colors
TheBrandMarksmaybeusedonawiderangeofBackgroundColorsprovidedthereissufficient
contrastbetweenthebackgroundcolorandtheBrandMark.
Avoiding Common Mistakes
ConsistentreproductionoftheMasterCardBrandMarkisvitalforrecognition.CommonMistakes have
anegativeimpactontheMasterCardbrand.
Special Considerations
Fordetailedinformationonsizelimitationsinspecialreproductionsituationssuchasetching,
embossing,orembroidering,ContactUs.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
2 Process colors
RGB colors3
1 Match colors
Color Match Color Equivalent
MasterCard Red PANTONE485C
MasterCard Yellow PANTONE137C
MasterCard Dark Blue PANTONE2758C
Color RGB Hex
MasterCard Red R204/G0/B0 #CC0000
MasterCard Yellow R255/G153/B0 #FF9900
MasterCard Dark Blue R0/G0/B102 #000066
Color Process Color Equivalent
MasterCard Red C0/M100/Y100/K0
MasterCard Yellow C0/M40/Y100/K0
Black C0/M0Y0/K100
ThecolorvaluesshownherehavenotbeenevaluatedbyPantone,Inc.foraccuracyandmaynotmatchthePANTONEColorStandard.ConsultcorrectPANTONEColorPublicationsforaccuratecolor.PANTONE®isthepropertyofPantone,Inc.
©1996-2014 MasterCard. All rights reserved. 4
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Elements
ThecolorversionsoftheMasterCard®BrandMarkconsistoffiveelements,whoserelationshipmustnotbealtered.
1. The MasterCard Interlocking Circles Device
TheMasterCardInterlockingCirclesDevice,aregisteredtrademarkofMasterCardInternational
Incorporated,isafeaturecommontotheMasterCardfamilyofBrandMarks.Thisdistinguishing
device,combinedwithaunifiedcolorpalette,enhancesthevisuallinkbetweenourbrands.
2. The “MasterCard” Name in Custom Lettering
The“MasterCard”brandnameisaregisteredtrademarkofMasterCardInternationalIncorporated.
Itiscomprisedofcustom-drawnletterforms,inasizerelationshipdesignedtoheightentheimpact
oftheMasterCardbrand.Thiscustom-drawnartworkmustnotbealteredinanyway.
3. The MasterCard Drop Shadow
Inadvertising,marketing,andcommunicationsmaterialsnotsignifyingacceptance,thedrop
shadowmayappearinMasterCardDarkBlueorBlack.Blackisthepreferredcolorforthedrop
shadowwhenprintinginfour-colorprocess,butMasterCardDarkBluemaybesimulatedinan
approvedFour-colorProcess printingsituation.
4. The ® and / or ™ Trademark Symbols
The®and/or™trademarksymbols(ortheirlocallawequivalents)mustbeused.Theyshould
remainattherelativesizeprovidedintheauthorizedartworkfilesandbescaledproportionally
withtheBrandMarkeventhoughtheirlegibilitymaybecompromisedwhentheBrandMarkisat
verysmallsizesorreproducedincertainmedia.Thesymbolsshouldnotbeenlargedindependently
toincreaselegibility.
5. Minimum Free Space
TheMasterCardBrandMarkisavaluableassetthatalwaysmustappearinanunclutteredspacefree
oftext,taglines,logotypes,shapes,andstrongbackgroundpatterns.AlwayssurroundtheBrand
Markwithsufficientfreespace,whichataminimummustequalone-halftheheightofoneofthe
circlesintheBrandMark.
X
1/2 X1/2 X
1/2 X 1/2 X
1
2
3
4
5
5 Minimum free space illustrated
©1996-2014 MasterCard. All rights reserved. 5
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Match Colors
ThesestandardsshouldbeusedforthepreferredmatchcolorreproductionoftheMasterCard ® Brand Mark.
Wheneverpossible,theMasterCardBrandMarkshouldbeprintedinmatchcolors.
Color Reproduction
Theleftcircleis100%MasterCardRed.Therightcircleis100%MasterCardYellow.
Thename“MasterCard,”aswellasthe®symbolinsidetherightcircle,reverseouttoWhite.The®
symboloutsidetherightcircleis100%MasterCardYellow.
TheMasterCardDropShadowiseither100%MasterCardDarkBlueor100%Black,dependingonthe
specificapplicationandthetypeofmediaused.Forallcards,Blackmustbespecified.Foradvertising,
marketing,andcommunicationsmaterialsnotsignifyingacceptance,MasterCardDarkBlueorBlack
maybespecified.
InlieuofMasterCardRed,MasterCardYellow,andMasterCardDarkBlue,thePANTONE®*colorsshown
inthechartatrightmaybeused.
Trapping Information
WhenprintingthematchcolorversionoftheMasterCardBrandMark,caremustbetakentoensure
accuratereproductionbytrappingtheartworkcorrectlyandachievingproperregistrationonpress.
WhenprintinganyoftheMasterCardfamilyofBrandMarksorAcceptanceMarks,pleaserefertothe
TrappingStandardsthatareapplicabletoallmatchcolorversions.
*ThecolorvaluesshownherehavenotbeenevaluatedbyPantone,Inc.foraccuracyandmaynotmatchthePANTONEColorStandard.ConsultcorrectPANTONEColorPublicationsforaccuratecolor.PANTONE®isthepropertyofPantone,Inc.
Element Color
Left circle MasterCardRed
Right circle MasterCardYellow
MasterCard name White
MasterCard Drop Shadow MasterCardDarkBlueorBlack
® inside circles White
® outside circles MasterCardYellow
Color Match Color Equivalent
MasterCard Red PANTONE485C
MasterCard Yellow PANTONE137C
MasterCard Dark Blue PANTONE2758C
©1996-2014 MasterCard. All rights reserved. 6
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Trapping Standards
ThesestandardsshouldbeusedfortrappingthepreferredmatchcolorversionsoftheMasterCard ®BrandMarkandAcceptanceMark.
Color Trapping Standards (follow the trapping steps below, from left to right)
(1)MasterCardRedandYellow
InterlockingCirclestraptoeach
other. (2)MasterCardYellow
spreadstotrapMasterCardRed.
(3)MasterCardRedmaintains
correctsizeandshapeof
trappedarea.
MasterCardbrandname
and interior ® reverse out
toWhite.
MasterCardRedandYellow
InterlockingCirclesspread
totrapMasterCardDarkBlue
AcceptanceRectangle.
Step 1 Step 2 Step 3 (Acceptance Marks only)
Dropshadowreversesoutto
White,thenprints100%
MasterCardDarkBlue.
Dropshadowoverprints
InterlockingCirclesin100%
MasterCardDarkBlue.
Drop Shadow Decals and signs Decals and signs greater than 63.5 mm (2.5") 63.5 mm (2.5") and smaller
IfBlue,dropshadowreversesouttoWhite,thenprintsin100%
MasterCardDarkBlue.IfBlack,dropshadowoverprintsInterlocking
Circlesin100%Black.
Communication materials not signifying acceptance (Brand Marks only)
©1996-2014 MasterCard. All rights reserved. 7
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Process Colors
ThesestandardsshouldbeusedforprocesscolorreproductionoftheMasterCard® BrandMark.Wheneverpossible,printinginmatchcolorsispreferred.
Whenbudgetortechnicallimitationsprohibittheuseofmatchcolor,theMasterCardBrandMarkmay
beprintedinfour-colorprocess(exceptoncards).
Color Reproduction
Theleftcircleis100%magenta+100%yellow.Therightcircleis40%magenta+100%yellow.
Thename“MasterCard,”aswellasthe®symbolinsidetherightcircle,reverseouttoWhite.The®
symboloutsidetherightcircleis100%BlackorreversesouttoWhite,whicheverprovidesthebest
contrastwiththebackground.
TheMasterCardDropShadowis100%BlackormaysimulateMasterCardDarkBlue,reproducingas
100%cyan+80%magenta+35%Blackdependingonthespecificapplicationandthetypeofmedia
used.Forallcards,Blackmustbespecified.Foradvertising,marketing,andcommunicationsmaterials
notsignifyingacceptance,MasterCardDarkBlueorBlackmaybespecified.
Printing with a Fifth Color
Ininstanceswherebudgetandreproductionmethodsallowfour-colorprocessprintingplusafifthcolor,
thepreferredcolorisMasterCardYellow.Inthiscase,therightcircleandthe®symboloutsidetheright
circleprintinMasterCardYellow.TherestoftheBrandMarkprintsinfour-colorprocessasspecified.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
*ThecolorvaluesshownherehavenotbeenevaluatedbyPantone,Inc.foraccuracyandmaynotmatchthePANTONEColorStandard.ConsultcorrectPANTONEColorPublicationsforaccuratecolor.PANTONE®isthepropertyofPantone,Inc.
Element Color
Left circle MasterCardRed
Right circle MasterCardYellow
MasterCard name White
MasterCard Drop Shadow Black(preferred)
orMasterCardDarkBlue
® inside circles White
® outside circles Black,White,or
Printing a fifth color MasterCard Yellow
(PANTONE 137C)
Color Process Color Equivalent
MasterCard Red C0/M100/Y100/K0
MasterCard Yellow C0/M40/Y100/K0
MasterCard Dark Blue C100/M80Y0/K35
©1996-2014 MasterCard. All rights reserved. 8
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
RGB Colors
Thesestandardsshouldbeusedforon-screencolorreproductionofthe MasterCard ® Brand Mark.
WhenusingtheMasterCardBrandMarkonwebsitesandallotheron-screenapplications,butnot
signifyingacceptance,usetheRGBcolorversionoftheBrandMark.Thedropshadowappearsin
MasterCardDarkBlue.
NOTE:DonotconvertthematchorprocessversionsoftheBrandMarktoRGBcolors.Thecolorvalues
inapprovedRGBartworkfileshavebeenoptimizedtoachievetheclosestpossiblematchtothe
specifiedcolors.HexadecimalvalueshavebeenprovidedtoallowforcolormatchingofHTMLtextto
theBrandMarkcolors.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
Element Color
Left circle MasterCardRed
Right circle MasterCardYellow
MasterCard name White
MasterCard Drop Shadow MasterCardDarkBlue
® inside circles White
® outside circles MasterCardYellow
Color RGB Hex
MasterCard Red R204/G0/B0 #CC0000
MasterCard Yellow R255/G153/B0 #FF9900
MasterCard Dark Blue R0/G0/B102 #000066
©1996-2014 MasterCard. All rights reserved. 9
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
1
2 Minimum pixel dimensions35px wide
7.0 mm (.28”)
51.6 mm (2.0”)
2 Minimum optical dimensions7.0 mm (0.28") wide
Minimum size for printing9.5 mm (0.375") wide
Minimum Size
Toensurethegreatestlegibilityandimpactatsmallsizes,aminimumsizehasbeendeterminedforbothprintingandon-screenreproductionoftheBrandMark.
1. Minimum Size for Printing
ThematchandprocesscolorversionsoftheMasterCard®BrandMarkmaynotbereproducedin
sizessmallerthan9.5mm(0.375")inwidth.
2. Minimum Size for On-Screen
Theon-screencolorversionsoftheMasterCardBrandMarkshouldbereproducedasfollows:
•Pixeldimension:TheMasterCardBrandMarkmaynotbeusedinapixeldimensionsmaller
than35pxwide,and
•Opticaldimension:TheMasterCardBrandMarkmustnotappearsmallerthan7.0mm(0.28")
inwidthonanyscreendisplay,regardlessofscreenqualityorresolution.
Special Considerations
SpecialconditionsapplyforthedisplayoftheBrandMarkindigitalwallets.Pleasesee
UsinginDigitalWallets.
Fordetailedinformationonsizelimitationsinspecialreproductionsituationssuchasetching,
embossing,orembroidering,ContactUs.
©1996-2014 MasterCard. All rights reserved. 10
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Background Colors
ToensurehighvisibilityoftheBrandMarks,sufficientcontrastbetweenbackgroundcolorandBrandMarkmustbeused.
Printandelectronicmedianotsignifyingacceptance—suchasadvertising,salespromotion,marketing,
andvideo—mayuseanycolorasabackground,provideditoffersadequatecontrast,givingthe
MasterCard ®BrandMarkappropriatevisualprominence.
NOTE:AvoidoneofthemostCommonMistakes,andneverenclosetheMasterCardBrandMarkwithin
abinocularlens-shapedoutline.
©1996-2014 MasterCard. All rights reserved. 11
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Common Mistakes
TheMasterCard®BrandMarkisamajorasset—themarkofabrandthatisknown,trusted,andrespectedworldwide.Italwaysmustbeappliedthoughtfully,carefully,andappropriately.
The MasterCard Brand Mark:
1. Alwaysmustbereproducedinitsentirety,usingfull-strengthinks.
2. Mustnotbecropped,disassembled,oralteredinanyway;neithertheletteringnorthecirclesmay
appearseparately.
3. Mustnotbeusedinaheadlineorsentence;instead,usethename“MasterCard”inthesametype
styleastherestoftheheadlineorsentence.
4. Mustnotbesubstitutedforletterformsornumbers—replacingvowelsorconsonants,forexample.
5. Mustnotbeenclosedwithinabinocularlens-shapedoutline.
6. Mustnotbeusedasadecorativedeviceorinarepeatpattern.
7. Alwaysmustbeenlargedorreducedasaunit;neverenlargeorreduceindividualelementsofthe
artworkindependentlyoftheothers.
8. Mustnotbeusedonabackgroundthatdoesn’tprovidesufficientcontrast.
9. Mustnotusecolorartworkconvertedtograyscale.AlwaysusetheauthorizedGrayscaleartwork.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
1 2
3 4
5 6
7 8
9
1st Issuer Puts the Whole World
in Your Hands!
©1996-2014 MasterCard. All rights reserved. 12
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Grayscale Version
Iftechnicallimitationsprohibittheuseoffull-color,thegrayscaleversionoftheMasterCard ®BrandMarkmaybeused—butonlyinmediaotherthancards,acceptancedecals,signs,websites,anddigital/onlinecommunications.
Elements
ThegrayscaleversionoftheMasterCardBrandMarkincludesthesefouressentialElements: the
InterlockingCirclesDevice,theMasterCardnameincustomlettering,theregisteredtrademarksymbols,
andtheminimumfreespacearea.
Grayscale Values
TheMatchColorversionoftheMasterCardBrandMarkispreferredforreproductioninallprintmedia.
ThegrayscaleversionoftheMasterCardBrandMarkisanacceptablesubstitutewhentechnical
limitationsprohibittheuseofthecolorversions.
ThegrayscaleversionoftheMasterCardBrandMarkisanacceptablealternateforlimitedusebymerchants
tocommunicate“brandacceptance”onsalesreceiptsandone-colorads.Thegrayscaleversionmustnot
beusedoncards,acceptancedecals,signs,websites,anddigital/onlinecommunications.
ThegrayscaleversionoftheMasterCardBrandMarkisprintedinBlackinkonly.
Minimum Size
Becauseofreproductionlimitations,aminimumsizeforthegrayscaleversionoftheMasterCardBrand
Markhasbeencreatedforprintuse.StandardsprovidedforMinimumSizemustbefollowedcarefully.
Background Colors
ThegrayscaleversionoftheBrandMarkonlymaybeusedonwhiteorlight-coloredBackgroundColors
toensurethereissufficientcontrastbetweenthebackgroundcolorandtheBrandMark.
Avoiding Common Mistakes
ConsistentreproductionoftheMasterCardBrandMarkisvitalforrecognition.CommonMistakes have
anegativeimpactontheMasterCardbrand.
Special Considerations
Fordetailedinformationonsizelimitationsinspecialreproductionsituationssuchasetching,
embossing,orembroidering,ContactUs.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
Element Color
Left circle 100%Black
Right circle 40%Black
MasterCard name White
® inside circles White
® outside circles 100%Black
©1996-2014 MasterCard. All rights reserved. 13
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
1
23
4
4
The grayscale versionhas no drop shadow
Minimum free space illustrated
X
1/2 X1/2 X
1/2 X 1/2 X
Elements
ThegrayscaleversionoftheMasterCard®BrandMarkconsistsoffourelements,whoserelationshipmustnotbealtered.
1. The MasterCard Interlocking Circles Device
TheMasterCardInterlockingCirclesDevice,aregisteredtrademarkofMasterCardInternational
Incorporated,isafeaturecommontotheMasterCardfamilyofBrandMarks.Thisdistinguishing
deviceenhancesthevisuallinkbetweenourbrands.
2. The “MasterCard” Name in Custom Lettering
The“MasterCard”brandnameisaregisteredtrademarkofMasterCardInternationalIncorporated.
Itiscomprisedofcustom-drawnletterforms,inasizerelationshipdesignedtoheightentheimpact
oftheMasterCardbrand.Thiscustom-drawnartworkmustnotbealteredinanyway.
3. The ® and / or ™ Trademark Symbols
The®and/or™trademarksymbols(ortheirlocallawequivalents)mustbeused.Theyshould
remainattherelativesizeprovidedintheauthorizedartworkfilesandbescaledproportionally
withtheBrandMarkeventhoughtheirlegibilitymaybecompromisedwhentheBrandMarkisat
verysmallsizesorreproducedincertainmedia.Thesymbolsshouldnotbeenlargedindependently
toincreaselegibility.
4. Minimum Free Space
TheMasterCardBrandMarkisavaluableassetthatalwaysmustappearinanunclutteredspacefree
oftext,taglines,logotypes,shapes,andstrongbackgroundpatterns.AlwayssurroundtheBrand
Markwithsufficientfreespace,whichataminimummustequalone-halftheheightofoneofthe
circlesintheBrandMark.
NOTE:UnlikecolorversionsoftheBrandMark,thegrayscaleversionhasnoMasterCard
DropShadow.
©1996-2014 MasterCard. All rights reserved. 14
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Grayscale Values
ThesestandardsshouldbeusedforgrayscalereproductionoftheMasterCard® Brand Mark.
Whentechnicallimitationsprohibittheuseofthecolorversions,usethegrayscaleversionofthe
MasterCard Brand Mark.
Color Reproduction
ThegrayscaleversionreproducesinBlackonly.Theleftcircleis100%Black.Therightcircleis40%Black.
Thename“MasterCard,”aswellasthe®symbolinsidetherightcircle,reverseouttoWhite.The®
symboloutsidetherightcircleis100%Black.
Element Color
Left circle 100%Black
Right circle 40%Black
MasterCard name White
® inside circles White
® outside circles 100%Black
©1996-2014 MasterCard. All rights reserved. 15
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Minimum size for printing9.5 mm (0.375") wide
Minimum Size
Toensurethegreatestlegibilityandimpactatsmallsizes,aminimumsizehasbeendeterminedforprintreproductionofthegrayscaleMasterCard® Brand Mark.
Minimum Size for Printing
ThegrayscaleversionoftheMasterCardBrandMarkmaynotbereproducedinsizessmallerthan
9.5mm(0.375")inwidth.Forsingle-colorreproductioninsizessmallerthan9.5mm(0.375")inwidth,
use the Solid or Outline VersionsoftheBrandMark.
Special Considerations
Fordetailedinformationonsizelimitationsinspecialreproductionsituationssuchasetching,
embossing,orembroidering,ContactUs.
©1996-2014 MasterCard. All rights reserved. 16
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Background Colors
ToensurehighvisibilityoftheBrandMarks,sufficientcontrastbetweenbackgroundcolorandBrandMarkmustbeused.
Forthegreatestpossibleclarityandvisibility,thegrayscaleversionoftheMasterCard® Brand Mark
shouldappearagainstawhiteorlight-coloredbackgroundonly—onethatoffersadequatecontrast.
ThisversionoftheBrandMarkmustnotbereversedoutofadarkbackgroundorusedagainst
medium-valuebackgroundsorpatterns.
NOTE:AvoidoneofthemostCommonMistakes,andneverenclosetheMasterCardBrandMarkwithin
abinocularlens-shapedoutline.
©1996-2014 MasterCard. All rights reserved. 17
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
1 2
3 4
5 6
7 8
9
1st Issuer Puts the Whole World
in Your Hands!
Common Mistakes
TheMasterCard®BrandMarkisamajorasset—themarkofabrandthatisknown,trusted,andrespectedworldwide.Italwaysmustbeappliedthoughtfully,carefully,andappropriately.
The Grayscale Version of the MasterCard Brand Mark:
1. Alwaysmustbereproducedinitsentirety,usingfull-strengthBlackink.
2. Mustnotbecropped,disassembled,oralteredinanyway;neithertheletteringnorthecirclesmay
appearseparately.
3. Mustnotbeusedinaheadlineorsentence;instead,usethename“MasterCard”inthesametype
styleastherestoftheheadlineorsentence.
4. Mustnotbesubstitutedforletterformsornumbers—replacingvowelsorconsonants,forexample.
5. Mustnotbeenclosedwithinabinocularlens-shapedoutline.
6. Mustnotbeusedasadecorativedeviceorinarepeatpattern.
7. Alwaysmustbeenlargedorreducedasaunit;neverenlargeorreduceindividualelementsofthe
artworkindependentlyoftheothers.
8. Mustnotbeusedonabackgroundthatdoesn’tprovidesufficientcontrast.
9. Mustnotbeprintedintintsofcoloredinks.ItalwaysmustbeprintedinBlackink.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
©1996-2014 MasterCard. All rights reserved. 18
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid&OutlineVersions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Solid and Outline Versions
ThesolidandoutlineversionsoftheMasterCard®BrandMarkhavethemostvariedacceptableapplications.Specialcaremustbetakentounderstandandusethesemarkscorrectly.
ThesolidandoutlineversionsoftheMasterCardBrandMarkweredevelopedforuseatverysmallsizes
andforlimitedone-colorapplications.Theseversionsalsomaybeusedforspecialreproduction
methodslikeetching,embossing,orembroidering.
Elements
ThesolidandoutlineversionsoftheMasterCardBrandMarkincludethesefouressentialElements: the
InterlockingCirclesDevice,theMasterCardnameincustomlettering,theregisteredtrademarksymbols,
andtheminimumfreespacearea.
Solid & Outline Color
TheMatchColorversionoftheMasterCardBrandMarkispreferredforreproductioninallprintmedia.
ThesolidandoutlineversionsoftheMasterCardBrandMarkareacceptablealternatesforlimiteduse
bymerchantstocommunicate“brandacceptance”onsalesreceiptsandone-colorads.Thesolidand
outlineversionsmustnotbeusedoncardsoracceptancedecalsandsigns.
Minimum Sizes
Becauseofreproductionlimitations,minimumsizesfortheBrandMarkshavebeencreatedforprint
use.StandardsprovidedforMinimumSizesmustbefollowedcarefully.
Background Colors
TheBrandMarksmaybeusedonawiderangeofBackgroundColorsprovidedthereissufficient
contrastbetweenthebackgroundcolorandtheBrandMark.
Avoiding Common Mistakes
ConsistentreproductionoftheMasterCardBrandMarkisvitalforrecognition.CommonMistakes have
anegativeimpactontheMasterCardbrand.
Special Considerations
Fordetailedinformationonsizelimitationsinspecialreproductionsituationssuchasetching,
embossing,orembroidering,ContactUs.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
Outline version
Solid version
Element Color
Solid circles 100%color
MasterCard name Knockouttobackground
® inside circles Knockouttobackground
® outside circles 100%color
Element Color
Outline circles 100%color
MasterCard name 100%color
® inside circles 100%color
® outside circles 100%color
©1996-2014 MasterCard. All rights reserved. 19
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
X
1/2 X1/2 X
1/2 X 1/2 X
Minimum free space illustrated
Minimum free space illustrated4
4
X
1/2 X1/2 X
1/2 X 1/2 X
1
23
1
23
Elements
ThesolidandoutlineversionsoftheMasterCard®BrandMarkconsistoffourelements,whoserelationshipmustnotbealtered.
1. The MasterCard Interlocking Circles Device
TheMasterCardInterlockingCirclesDevice,aregisteredtrademarkofMasterCardInternational,isa
featurecommontotheMasterCardfamilyofBrandMarks.Thisdistinguishingdeviceenhancesthe
visuallinkbetweenourbrands.
2. The “MasterCard” Name in Custom Lettering
The“MasterCard”brandnameisaregisteredtrademarkofMasterCardInternationalIncorporated.
Itiscomprisedofcustom-drawnletterforms,inasizerelationshipdesignedtoheightentheimpact
oftheMasterCardbrand.Thiscustom-drawnartworkmustnotbealteredinanyway.
3. The ® and / or ™ Trademark Symbols
The®and/or™trademarksymbols(ortheirlocallawequivalents)mustbeused.Theyshould
remainattherelativesizeprovidedintheauthorizedartworkfilesandbescaledproportionally
withtheBrandMarkeventhoughtheirlegibilitymaybecompromisedwhentheBrandMarkisat
verysmallsizesorreproducedincertainmedia.Thesymbolsshouldnotbeenlargedindependently
toincreaselegibility.
4. Minimum Free Space
TheMasterCardBrandMarkisavaluableassetthatalwaysmustappearinanunclutteredspacefree
oftext,taglines,logotypes,shapes,andstrongbackgroundpatterns.AlwayssurroundtheBrand
Markwithsufficientfreespace,whichataminimummustequalone-halftheheightofoneofthe
circlesintheBrandMark.
NOTE:UnlikethecolorversionsoftheBrandMark,thesolidandoutlineversionshavenoMasterCard
DropShadow.
©1996-2014 MasterCard. All rights reserved. 20
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Solid and Outline Color
Thesestandardsshouldbeusedforsolidoroutlinereproductionofthe MasterCard ® Brand Mark.
Solid & Outline Reproduction
ThesolidandoutlineversionsoftheMasterCardBrandMarkmaybereproducedinanysinglecolor,
preferably100%Black.
Reversing These Marks
TomakereversedversionsofthesolidoroutlineBrandMarks,selectwhatiscurrentlyBlackinthe
artworkandconvertittoWhite.
Element Color
Solid circles 100%color
MasterCard name Knockouttobackground
® inside circles Knockouttobackground
® outside circles 100%color
Element Color
Outline circles 100%color
MasterCard name 100%color
® inside circles 100%color
® outside circles 100%color
©1996-2014 MasterCard. All rights reserved. 21
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Minimum Sizes
Toensurethegreatestlegibilityandimpactatsmallsizes,minimumsizeshavebeendeterminedforprintreproductionofthesolidandoutlineversionsoftheBrandMarks.
1. Solid Version Minimum Size
ThesolidversionoftheMasterCard®BrandMarkmaynotbereproducedinsizessmallerthan
6.4mm(0.25")inwidth.
2. Outline Version Minimum Size
TheoutlineversionoftheMasterCardBrandMarkmaynotbereproducedinsizessmallerthan
6.4mm(0.25")inwidth.Outline versionMinimum size6.4 mm (0.25") wide
Solid versionMinimum size6.4 mm (0.25") wide
2
1
©1996-2014 MasterCard. All rights reserved. 22
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Solid version, positive
Outline version, positive
Background Colors
ToensurehighvisibilityoftheBrandMarks,sufficientcontrastbetweenbackgroundcolorandBrandMarkmustbeused.
Forthegreatestpossibleclarityandvisibility,thesolidandoutlineversionsoftheMasterCard® Brand
Markmustappearonbackgroundsthatprovideadequatecontrast.
WhenthesolidandoutlineversionsprintinalightcolororreversetoWhite,theymustappearona
dark-coloredbackground.WhenthesolidandoutlineversionsprintinBlackoradarkcolor,theymust
appearonawhiteorlight-coloredbackground.
©1996-2014 MasterCard. All rights reserved. 23
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
1 2
3 4
5 6
7 8
1st Issuer Puts the Whole World
in Your Hands!
Common Mistakes
TheMasterCard®BrandMarkisamajorasset—themarkofabrandthatisknown,trusted,andrespectedworldwide.Italwaysmustbeappliedthoughtfully,carefully,andappropriately.
The Solid or Outline Version of the MasterCard Brand Mark:
1. Alwaysmustbereproducedinitsentirety,usingfull-strengthinks.
2. Mustnotbecropped,disassembled,oralteredinanyway;neithertheletteringnorthecirclesmay
appearseparately.
3. Mustnotbeusedinaheadlineorsentence;instead,usethename“MasterCard”inthesametype
styleastherestoftheheadlineorsentence.
4. Mustnotbesubstitutedforletterformsornumbers—replacingvowelsorconsonants,forexample.
5. Mustnotbeenclosedwithinabinocularlens-shapedoutline.
6. Mustnotbeusedasadecorativedeviceorinarepeatpattern.
7. Alwaysmustbeenlargedorreducedasaunit;neverenlargeorreduceindividualelementsofthe
artworkindependentlyoftheothers.
8. Mustnotbeusedonabackgroundthatdoesn’tprovidesufficientcontrast.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
©1996-2014 MasterCard. All rights reserved. 24
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
BrandMarkUses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
1
2
3 Depicting cards in communications
Using our Brand Marks
Using our Brand Marks with other marks
Over 800,000 locations!
ANY BANK NAME
ATM Locator Guide
New From1st Issuer
Apply Today!
1st Issuer MasterCard®
and OtherAcceptance Brands
Otherbrand
Otherbrand
Brand Mark Uses
IncreasingcustomerawarenessoftheMasterCardfamilyofbrandsrequiresconsistentpresentationandcommunication.
IncreasingcustomerawarenessoftheMasterCardfamilyofbrandsrequiresabsoluteconsistencyinthe
wayseveralkeyelements—BrandMarks,cards,brandnames,andcorrectlanguage—areusedinall
product,service,andmediaapplications.
1. Using Our Brand Marks
TheMasterCard®,MasterCardElectronic™,Maestro®,andCirrus® Brand Marksmustappear
prominentlyandconsistently—inthecorrectorder,inmatchcolorwhenpossible,andatsize,color,
andfrequencyparitywithallotherbrands.
2. Using Our Brand Marks with Other Marks
WhenusedwithOther Brand Marks,itisessentialthattheMasterCard,MasterCardElectronic,
Maestro,andCirrusBrandMarksappearatsize,color,andfrequencyparitywiththosebrands.
3. Depicting Cards in Communications
Actualor“mock-up”MasterCardorMasterCardElectronicCardsmustdisplaytheentireBrandMark
andatleastmustbeatsize,color,andfrequencyparitywithothercardsdepicted.
continuedonnextpage
©1996-2014 MasterCard. All rights reserved.
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
25
Using our brand names
Using correct language
Using in digital wallets
4
55
6
In any language, it’s MasterCard®
Use yourMaestro® card
at home and abroad
Brand Mark Uses (continued)
IncreasingcustomerawarenessoftheMasterCardfamilyofbrandsrequiresconsistentpresentationandcommunication.
4. Using Our Brand Names
TheMasterCard®,MasterCardElectronic™,Maestro®,andCirrus® BrandNamesmustbeused
prominentlyandconsistentlyinallcommunications.
5. Using Correct Language
Consistent and CorrectLanguageincommunicationsreinforcescustomerawarenessofthe
MasterCardbrandedprogramsandservices.
6. Using in Digital Wallets
WhilethesestandardsapplytoalloftheMasterCardfamilyofbrands,someadditionalstandards
applytotheuseoftheMasterCardandMaestrobrandsin DigitalWallets.
Avoiding Common Mistakes
ConsistentreproductionoftheBrandMarksisvitalforrecognition.CommonMistakescancompromise
theintegrityofourBrandMarksandreducetheirimpactamongconsumers.DonotuseBrandMarksin
placeofAcceptanceMarkswhencommunicatingacceptance,unlesstechnicallimitationsrequiretheuse
ofeitherthegrayscale,solid,oroutlineBrandMark.
©1996-2014 MasterCard. All rights reserved. 26
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Approved sequence Signifying acceptance1 2
Using our Brand Marks
TheMasterCard®,MasterCardElectronic™,Maestro®,andCirrus®BrandMarksmustberepresentedaccuratelyanddisplayedconsistentlywhenused.
AllmaterialsthatpromotetheMasterCard,MasterCardElectronic,Maestro,orCirrusbrandsmust
displaytheappropriateBrandMarksprominently,andintheapprovedsequence.
1. Approved Sequence
IfmultipleBrandMarksappeartogether,themarksmustbedisplayedinaccordancewiththe
followinghorizontalorverticalsequence:
1. MasterCard
2.MasterCardElectronic
3.Maestro
4. Cirrus
TheMasterCardBrandMarkalwaysappearstotheleftoforaboveallotherBrandMarksdisplayed.
2. Signifying Acceptance
Alwaysuseourspeciallydesigned,authorizedartworkandstandardsforAcceptanceMarks—combined
markswhichincludeaBrandMarkplacedontheMasterCardDarkBlueAcceptanceRectanglein
ordertoprovideaconsistentneutralbackgroundforacceptancesituations.
NOTE:BrandMarksmustnotbeusedtosignifyacceptanceinanyapplicationsotherthanlimited,
one-colorexceptions.Visitwww.mastercardbrandcenter.comformoreinformationabout
AcceptanceMarksandone-colorexceptions.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
©1996-2014 MasterCard. All rights reserved. 27
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Size parity with marks of similar proportions
X
Y Y
X
Size parity with marks of different proportions
1
2
Otherbrand
Otherbrand
Otherbrand
Otherbrand
Otherbrand
Using with Other Marks
TheMasterCard®,MasterCardElectronic™,Maestro®,andCirrus®BrandMarksmustbedisplayedatsize,color,andfrequencyparitywithallcomparableproductmarksappearinginthesamecommunicationpiece.
To Ensure Parity, Always Follow These Standards:
1. Size parity with marks of similar proportions
WhentheMasterCard,MasterCardElectronic,Maestro,andCirrusBrandMarksaredisplayedwith
thebrandmarksofotherbrands,theymustappearinasizeatleastequaltothelargestbrandmark
displayed.
Inhorizontalformats,theheightoftheBrandMarkmustbeatleastequaltotheheightofthe
largestotherbrandmark.
Inverticalformats,thewidthoftheBrandMarkmustbeatleastequaltothewidthofthelargest
otherbrandmark.
2. Size parity with marks of different proportions
Sizeparitywithmarksofdifferentproportionsisdeterminedbyarea.Thearea(heightbywidth)of
theBrandMarkshouldatleastequaltheapproximatearea(maximumheightbymaximumwidth)
ofthelargestbrandmarkdisplayed.
NOTE:Neverenlargeorreduceindividualelementsoftheartworkindependentlyoftheothers.
Alwaysenlargeorreducetheartworkasaunit.Authorizedartworkinapprovedcombinationsis
availablefordownloadingatwww.mastercardbrandcenter.com.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
continuedonnextpage
©1996-2014 MasterCard. All rights reserved.
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
28
Frequency parity
Color parity3
4
Otherbrand
New From1st Issuer
New From1st Issuer
New From1st Issuer
New From1st Issuer
Otherbrand
Otherbrand
Otherbrand
Otherbrand
Otherbrand
Otherbrand
Using with Other Marks (continued)
TheMasterCard®,MasterCardElectronic™,Maestro®,andCirrus®BrandMarksmustbedisplayedatsize,color,andfrequencyparitywithallcomparableproductmarksappearinginthesamecommunicationpiece.
3. Color Parity
WhentheMasterCard,MasterCardElectronic,Maestro,andCirrusBrandMarksaredisplayedwith
themarksofotherbrands,theymustappearusingthesamelevelofcolorreproductionasthe
otherbrands.
Whenotherbrands’marksarereproducedinfull-color,MasterCard,MasterCardElectronic,Maestro,
and/orCirrusBrandMarksalsomustbereproducedinfull-color.Useofgrayscale,solid,andoutline
versionsdoesnotrepresentcolorparitywithfull-colormarks.
4. Frequency Parity
WhentheMasterCard,MasterCardElectronic,Maestro,andCirrusBrandMarksaredisplayedwith
themarksofotherbrands,theymustappearinthesamefrequencyastheotherbrands.
©1996-2014 MasterCard. All rights reserved. 29
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Displaying single cards Displaying multiple cards1 2
Size, color, and frequency parity with other card products
The entire Brand Mark must be visible on communicationswith other card products
3
Depicting Cards in Communications
Whenactualor“mock-up”cardsareused,theymustfollowtheseguidelinesandmustbeatsize,color,andfrequencyparitywithothercardsdepicted.
MasterCard ® Cards
WhendepictingMasterCard®,MasterCardElectronic™,Maestro®,orCirrus®cards,useanactual
financialinstitutioncardoramock-upcardapprovedbyMasterCard.Cardartworkisavailableto
registeredvendorsandissuersthroughtheCardDesignStandardsSystemlocatedat
www.mastercardconnect.com.
1. Displaying Single Cards
Whendisplayingasinglecard,theentirecardfacemustappearandmustnotbedistorted.
2. Displaying Multiple Cards
Whendisplayingmultiplecards,theentireBrandMarkmustbevisibleonatleastoneofthecards
depicted.
3. Size, Color, and Frequency Parity with Other Card Products
AllMasterCard,MasterCardElectronic,Maestro,orCirruscardsmustbedepictedat
Size,Color,andFrequencyParity—appearinginthesamesize,color,andfrequency
treatment—withallothercardsdepictedinthesamecommunication.
©1996-2014 MasterCard. All rights reserved. 30
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Using uppercase and lowercase letters
Using our brand names as adjectives
1
2
Using the registered trademark symbols3
Use your ATM card wherever
you see the Cirrus ® brand.
Use yourMaestro® card
at home and abroad
1st Issuer
You can use your
MasterCard ®card
at millions of
locations
worldwide.
Using Our Brand Names
TheMasterCard®,MasterCardElectronic™,Maestro®,andCirrus®brandnamesmustbeusedprominentlyandconsistentlyinallrelevantcommunications.
Thebrandname(s)mustbeusedatleastonceinallcommunicationsthatpromotetheMasterCard,
MasterCardElectronic,Maestro,andCirrusbrands,respectively.
1. Using Uppercase and Lowercase Letters
TheMasterCardbrandnamealwaysmustappearasonewordwithuppercaseletters“M”and“C,”
withlowercaseusedfortheremainingletters.
TheMasterCardElectronicbrandnamealwaysmustappearastwowords,withuppercaseletters
“M,”“C,”and“E,”withlowercaseusedfortheremainingletters.
TheMaestrobrandnamealwaysmustappearwithanuppercaseletter“M,”withlowercaseused
fortheremainingletters.
TheCirrusbrandnamealwaysmustappearwithanuppercaseletter“C,”withlowercaseusedfor
theremainingletters.
NOTE:Thebrandnamesshouldnotappearinalluppercaseletters.
2. Using Our Brand Names as Adjectives
Ingeneral,theMasterCard,MasterCardElectronic,Maestro,andCirrusbrandnamesshouldbeused
asadjectives,asin,“UseyourATMcardwhereveryouseetheCirrus®brand.”
Ataminimum,thebrandnamesmustbeusedasadjectivesintheirfirstormostprominentmention
subsequenttoanyuseinthetitle,headline,signature,orcoverpageofacommunication.
3. Using the Registered Trademark Symbols
The®and/or™trademarksymbols(ortheirlocallawequivalents,asdesignatedwithinthe
respectivesectionsoftheMasterCardBrandCenterlocatedatwww.mastercardbrandcenter.com)
alwaysshouldappearafterthefirstormostprominentuseoftheMasterCard,MasterCard
Electronic,Maestro,andCirrusbrandnamesoneachpage.
continuedonnextpage
©1996-2014 MasterCard. All rights reserved.
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
31
Use with other brand names4
Using Our Brand Names (continued)
TheMasterCard®,MasterCardElectronic™,Maestro®,andCirrus®brandnamesmustbeusedprominentlyandconsistentlyinallrelevantcommunications.
4. Use with Other Brand Names
Inallcommunicationsthatpromotemorethanonebrand,theMasterCard,MasterCardElectronic,
Maestro,andCirrusbrandnamesalwaysmustbepresentedwithprominenceandfrequencyequal
tothatofallotherbrandnames.
Using The Brand Names To Signify Acceptance
Thebrandnamealsomustbeusedwheneverareferenceismadetoacceptanceatthepointof
interaction—“YoucanuseyourMasterCard®cardatmillionsoflocationsworldwide.”
Brand Name Translation
Thenames“MasterCard,”“MasterCardElectronic,”“Maestro,”and“Cirrus”mayappearonlyinEnglish.
Ourbrandnamesmustnotbetranslatedintootherlanguagesnorappearinanotheralphabet.
©1996-2014 MasterCard. All rights reserved. 32
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Referring to the global ATM network
Using approved program names
1
2
Your Access to CashAll Around theWorld
The MasterCard ® ATM Network
accepting the MasterCard,®
Maestro,® and Cirrus ® Brands
The [Bank Name]
MasterCard ® card
is here.
Using Correct Language
ConsistentandcorrectlanguageinallcommunicationsreinforcescustomerawarenessoftheMasterCardbrandedprogramsandservices.
1. Referring to the Global ATM Network
TheglobalATMnetworkmustbereferredtoasthe“MasterCard®ATMNetworkacceptingthe
MasterCard,Maestro®,andCirrus®brands.”
2. Using Approved Program Names
WhenpromotingaMasterCardbrandedprograminacommunication,thefullprogramnamemust
beused,includingtheregisteredtrademarksymbol®,andthegenerictermassociatedwiththe
trademark,suchastheword“card.”
©1996-2014 MasterCard. All rights reserved. 33
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
1
3
2
Using in Digital Wallets
UsethesestandardswhendisplayingMasterCard®productbrandsindigitalwalletsandothermobilepaymentsapplications.
1. Minimum Brand Requirements
WhenaMasterCardproductaccountnumberisrepresentedinadigitalwalletorothermobile
paymentapplication,afull-colorMasterCardBrandMarkorafull-colorimageofaMasterCardcard
mustappearinproximitytotheaccountrepresentationinordertoprovideclearbrandidentification.
MasterCardproductbrandingmustappearinthefollowinglocationswithintheuserinterface(UI):
1. Whenactivatinganaccount
2. Whenselectingcredentials/anaccountforpayment
3. Whenviewingaccountdetails
4. Whencompletingtheuseofcredentials/anaccountinatransaction
AlluserinterfacesaresubjecttoMasterCardreviewandapproval.
NOTE:PleasebesuretousetheRGBcolorversionoftheBrandMarkforallon-screenapplications.
Authorizedartworkcanbedownloadedfromwww.mastercardbrandcenter.com.
2. Using a MasterCard Card Image
AMasterCardcardimagemaybeusedinlieuoftheMasterCardBrandMarkbutstillmustappearin
thelocationsdescribedabove.
Cardimagesmustconformtothefollowingstandards:
1. AcardimagemaybeanexactreplicaofthecorrespondingphysicalcardprovidedallMasterCardbranding
elementsareincludedandpersonalizationelementssuchasaccountnumberhavebeentruncatedorremoved.
2. AcardimagemaybeagenericrepresentationofaMasterCardcardprovidedallMasterCard
brandingelementsaresizedandpositionedperphysicalcarddesignstandards.
3. Acardimagemaydepartfromconventionalphysicalcardlayoutanddesign.Forexample,a
squareicon-styleimagecouldbeusedprovidedminimumbrandmarksizerequirementsaremet.
4. IftheaccountisNFC-enabled,theEMVCoContactlessIndicator(3)mustbeincludedonthecardimage
orincloseproximitytothecardimage.TheContactlessIndicatormustbeatleast7.0mm(0.28")high
andmustappearinasolidcolorthatprovidesthebestcolorcontrastandlegibilityagainsttheselected
backgroundcolor.Optimalcolorsincludeblack,white,grayorotherneutralcolors.Theminimumclear
spacearoundallfoursidesoftheIndicatorshouldbeequaltothefullheightofthesecondsemicircle
fromtheleft(ContactyourMasterCardRepresentativeformoreinformation).
Background Colors
Backgroundscreencolorsmustprovidesufficientcontrasttoensureclarityandvisibilityforthe
Brand Marks.continuedonnextpage
©1996-2014 MasterCard. All rights reserved. 34
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
** ##
11 2ABC2ABC
3DEF3DEF
5JKL5JKL
4GHI4GHI
6MNO6MNO
8TUV8TUV
7PQRS7
PQRS9
WXYZ9
WXYZ
00 ** ##
Select Account
My MasterCard
My Maestro
Other
Select Account
My MasterCard
My Maestro
Other
Pay MerchantPay Merchant
BackBack OKOK
My MasterCardMy MasterCard
11 2ABC2ABC
3DEF3DEF
5JKL5JKL
4GHI4GHI
6MNO6MNO
8TUV8TUV
7PQRS7
PQRS9
WXYZ9
WXYZ
00
30.0 mm7.0 mm 4
5
Using in Digital Wallets (continued)
ConsistentuseoftheBrandMarksinallmedia,includingdigitalwallets,reinforcestheequityoftheMasterCardfamilyofbrands.
4. Minimum Sizes
MasterCardBrandMark:Minimumfinaldisplaywidthis7.0mm(0.28")
MasterCardcardimage:Minimumfinaldisplaywidthis30.0mm(1.18")
NOTE:Theabovesizespecificationsapplyto240dpiorgreaterdevicescreens.Onlowerresolution
screens,largerbrandartworkmayberequiredtoensurereasonablelegibility.
5. Non-color Devices
Fordevicesnotsupportingafull-colorscreenorinterface,allbrandingrequirementsapplywith
thefollowingexceptions:
1. Fordeviceswithablackandwhitescreenorinterface,theone-colorMasterCardBrandMarkor
cardimagemaybeused.
2. Fordevicesthatsupporttext-only,the“MasterCard”nameintextisanacceptablesubstitute
forimagery.
Use with Other Brand Marks
TheMasterCardBrandMarkmustbepresentedatparitywithallotherequivalentbrandmarksdepicted
inthedigitalwallet.Forexample,theMasterCardBrandMarkmustbeatleastasprominentas,
andappearinatleastthesamesize,levelofcolorreproduction,andfrequencyasallotherequivalent
brandmarksappearinginthesamedigitalwallet.
Use with Other Card Products
AllMasterCardcardsmustbedepictedatsize,color,andfrequencyparitywithanyothercardsdepicted
inthedigitalwallet.
AllcardimagesanduserinterfacesaresubjecttoMasterCardreviewandapproval.
©1996-2014 MasterCard. All rights reserved. 35
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
1 2
3 4
5 6
New From1st Issuer
New From1st Issuer
In any language,it’s mastercardElectronic™
Apply today for aMasterCard ® and earn double miles on your first purchase!
ATM Locator GuideOver 800,000 locations!
ANY BANK NAME
New From1st Issuer
Otherbrand
Otherbrand
Common Mistakes
TheMasterCardfamilyofbrandsaremajorassets—brandsknown,trusted,andrespectedworldwide.Theyalwaysmustbeappliedthoughtfully,carefully,andappropriately.
The Brand Marks:
1. Alwaysmustbeshownatparity—equivalentinsize,levelofcolorreproduction,and
frequency—whenusedwithotherbrandmarks.
2. Alwaysmustbeshownatsizeparityandintheapprovedsequentialorder—MasterCard®,
MasterCardElectronic™,Maestro®,andCirrus®—whenusedtogether.
3. Mustnotbeusedonabackgroundthatdoesnotprovidesufficientcontrast.
4. MustnotappearwithinapartiallyobscuredBrandMark.TheBrand Markmustbefullyvisiblewhen
cardsoverlap.
The Brand Names:
5. Shouldnotappearinalluppercaseletters,norinalllowercaseletters.Uppercaseandlowercase
ispreferred.The®and/or™symbolalwaysmustappearafterthebrandnameinitsfirstormost
prominentuseonapage.Italsomustbeusedonceoneverysubsequentpageofprint.
6. Mustnotbeusedwithoutthegenericproductdescriptor(i.e.,card)whenlistingMasterCard
brandedproducts.
Downloading Authorized Materials
AuthorizeddigitalartworkandstandardsmaybedownloadedfromthetheMasterCardBrandCenter
at www.mastercardbrandcenter.com.
©1996-2014 MasterCard. All rights reserved. 36
BrandMarkOverview
• ColorVersions
• Elements
• MatchColors
• TrappingStandards
• ProcessColors
• RGBColors
• MinimumSize
• BackgroundColors
• CommonMistakes
GrayscaleVersion
• Elements
• GrayscaleValues
• MinimumSize
• BackgroundColors
• CommonMistakes
Solid & Outline Versions
• Elements
• Solid&OutlineColor
• MinimumSizes
• BackgroundColors
• CommonMistakes
Brand Mark Uses
• UsingOurBrandMarks
• UsingwithOtherMarks
• DepictingCards
• UsingOurBrandNames
• UsingCorrectLanguage
• UsinginDigitalWallets
• CommonMistakes
ContactUs
Contact Us
IfafterreadingthestandardsandsearchingtheFAQsatwww.mastercardbrandcenter.com,youstillhaven’tfoundtheanswertoyourquery,pleasecontactusinoneoftwoways.
Email the Brand Manager
MasterCard Brand Hotline
1-914-249-1326