Regional Volunteering Masterclass
Warminster
31st January 2013
Unlocking the potential:
27 million reasons to get better at volunteering
Everyone feels like a member and by 2020 five million will be.
Two things…
The 2020 ambition:
Volunteers in every aspect of our work
All staff confident and capable of working with volunteers
The 2012 KPI target:
64% volunteers strongly recommend volunteering with the National Trust
Three strands of work:
1. Capability and confidence of our volunteer managers
2. Fit for purpose supporting systems and processes
3. Developing new ways for people to get involved as volunteers
40%Systems
&Processes
40%Capability
& Confidence
20%New offers
Systems &
Processes
Capability
& Confidence
New offers
Systems &
Processes
Capability &
Confidence
New offers
Years 1 - 3 Years 4 - 6 Years 7 - 9
The KPIThe 2012 KPI target:
64% volunteers strongly recommend volunteering with the National Trust
Drivers of the KPI
To raise the KPI we need to…
1. Be organised
2. Communicate effectively
3. Ensure volunteers feel valued
4. Make the most of peoples skills
5. Show clear leadership and direction
Our session today
• 21st Century Volunteering– How volunteering is changing and what organisations
need to do to respond• Creating a vision for volunteering at your
property– Benefits aand costs associated with involving
volunteers• Action planning• Getting support as you move forward• Final Q&A
21st Century volunteering
Part one
The volunteering landscape
Levels of formal volunteering are static
Proportion of people volunteering formally
010
2030
4050
2001 2003 2005 2007/08 2008/09 2009/10 2010/11
Year
%
At least once a month At least once a year
Why people volunteer (%)
0
10
20
30
40
50
60
70 I wanted to improvethings/help people
Cause was importantto me
I had spare time
Meet people/makefriends
Use my skills
Learn new skills
Source: Citizenship Survey 2008-09
What prevents people volunteering (%)
0
10
20
30
40
50
60 Work commitments
Looking afterchildren/home
Have other things todo with my sparetime
Haven't hear aboutopportunities
Don't know groupsthat need help
Source: Citizenship Survey 2008-09
Legal
Key elements:
•Volunteer agreements
•Expectations vs. obligations
•Expenses and ‘if contracts’
•National Minimum Wage
•Interns
21st Century volunteering
Part two
Volunteering doesn’t exist in a bubble
0
200
400
600
800
1,000
1,200
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85
201020152020
Thousands
Source: nfpSynergy - Population Projections/National Statistics/nVision Base: UK ; 21774: The New Demographic Landscape
Age structure of the UK population
Choice
• TV channels– When I was a child there
were three in the UK
• Supermarkets– Much wider choice of food
than 20 years ago– Now sell financial products,
clothes, furniture, legal advice
• Drinks– Used to be tea or coffee
The social media revolution
Internet use by UK adults
Source: ONS (2012)
0
25
50
75
100
% of p
eople
Q2 2011Q3 2011
Q4 2011Q1 2012
Q2 2012
Internet use by people aged 16+ in the UK
A one slide summary
• The world has changed quite significantly in the last decade (& will do even more in future) but:– Levels of volunteering haven’t– The ways organisations involve volunteers
haven’t changed much either (other than becoming more process driven)
The 2020 ambition:
Volunteers in every aspect of our work
All staff confident and capable of working with volunteers
National Trust vision for volunteering
National Trust vision for volunteering
Efficient
Consistent
Build capacity
Build capability
A flexible offer
A dynamic offerA wider range of activities
Shaping our work, not just delivering it
A better quality experience
80% volunteer recommendation
A more diverse range of people
The challenge we face
• Disconnect (growing?) between what people want from volunteering and what organisations are offering
• The need to embrace different approaches to getting and keeping volunteers
• We’re competing with anything people can spend their spare time doing
Bridging The Gap
Part 3
What are the gaps and what can we do about them?
Bridging the gap
• What people are looking for in volunteering
• How organisations are engaging volunteers
• Actions to ‘bridge the gap’
Source: Bridging The Gap (2011)
What did they find?
• The legacy of the uber volunteers
• Potential of past volunteers
• Gaps & why they exist
• How we can respond
The legacy of the uber volunteers
• 31% of the adult population provide almost 90% of volunteer hours
• 8% of the adult population provide almost half the volunteer hours
Source: Mohan, J – What do volunteering statistics tellus about the prospects for the Big Society? (2010)
Potential of past volunteers
• UK data– 1 in 5 people had
volunteered but weren’t now
– Changes in personal circumstances the main reason
– 54% of non-volunteers would like to volunteer
• Your property?
Source: Helping Out (2007)
Gaps
Source: Bridging The Gap (2011)
Why these gaps?
• Motivations, availabilities and interests change during our lives
• Organisations haven’t changed their approach to engaging people in line with the change in society
• People today:– Are more mobile– Are tech savvy– Have multiple interests
and roles– Lead complex and busy
lives– Want two-way
relationships– Accept change and
choice– Like to use skills and
learn new ones
Less….
More….
How can we respond?
• Re-think how we involve people to achieve our mission
• Focus more on what needs doing than on how and when it is done
• Be flexible and provide greater choice• Be well organised but not too bureaucratic• Provide opportunities for online engagement• Build meaningful relationships with volunteers
Source: Bridging The Gap (2011)
“Improving participation opportunities requires starting where people are and taking account of their concerns and interests, providing a range of opportunities and levels of involvement so people can feel comfortable with taking part and using the personal approach to invite and welcome people in.”
Pathways Through Participation
Discussion
• What has struck you most from this session and why?
• How do you see these trends and issues impacting on volunteering with the Trust and specifically your property?
• What actions could be taken at your property to ‘bridge the gap’?
• How can you support your volunteer managers to implement these actions?
• What support do youyou need?
Useful reading/resources• 21st Century Volunteer – nfpSynergy
• Bridging the Gap – Volunteer Canada
• Participation: trends, facts and figures – NCVO
• Helping Out: National Survey of Volunteering and Charitable Giving – Institute for Volunteering Research
• Pathways Through Participation – NCVO, Involve and Institute for Volunteering Research
• www.volunteerpower.com
Creating a vision for volunteering at your property?
What benefits do volunteers bring to your property?
Benefits volunteers bring
Volunteers are free, right?
Volunteering is freely given but not cost free
Creating a vision for volunteering - key points
• Know why you involve volunteers
• Be clear on the benefits they will being
• Understand the costs• Resource appropriately• Monitor and evaluate
Link property vision back to National Trust volunteering
vision
Key messages
• We have to change because society is changing
• Changes are consistent with KPI drivers– Be well organised (not bureaucratic)– Communicate– Work as a team and show appreciation– Make the most of peoples’ skills
– Show clear leadership and direction
How to get in touch
Email: [email protected]
Phone: 07557 419 074
Web: www.robjacksonconsulting.com
Twitter: @robjconsulting
Blog: www.robjacksonconsulting.blogspot.com
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