Credential 2015Build Your Brand to Embrace a Path to the TOP
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MasterPeach Brand Vision and Mission Core value Our team
About us
Introduction Why us? Our Solution Our Clients Questions
How We Create Story Strategy Framework Branding Framework Marketing Framework Creative Framework Web Dev Framework
FrameworkBrand Strategy Design & Development Search Engine Marketing Social Media Marketing Content Marketing Performance Evaluation
ServicesOur Clients Regional Campaign SME Growth Plan
Case studiesQuestion & Answer
Closing
1 2 3 4 5Our Agenda
Introduction
MasterPeach BrandBuild Your Brand to Embrace a Path to the Top
IntroductionMasterPeach Brand is a full service
business consultant with a collection of business strategists, marketing
executives, and creative directors who have long experience working for
corporate such as Sony, Nivea, Allianz Ayudhya and etc.
VisionA leading business consultant in brand
building for SMEs to be successful in global market within 5 years
MissionTo provide leadership in brand strategy
with strategic planning, EFFECTIVE STORYTELLING, and growth driven
marketing campaign
www.MasterPeachBrand.com
“Our Business Is Growing Your Business”
Core ValueWe promise to deliver the utmost quality in what we do includes ensuring that our people, efforts, and philosophy fulfil our commitment
www.MasterPeachBrand.com
Our TeamOne Team-One Plan-One Goal
Activation TeamEnsure the excellence execution performance
PR TeamAmplify and make noise through the press
Media TeamSelect media to amplify communication to target segments
Production HouseDesign and develop the communication
Account TeamGet the customer’s brief and
requirement
Business AnalysisTry to find business opportunity or unmet need from consumer insight
Creative TeamBrainstorm and disrupt the Idea
Business ResearchValidate and verify the concept
www.MasterPeachBrand.com
Why us?
How We Create The Story?
Strategy Framework Analyze business strength and
craft the winning strategy
Marketing FrameworkPromote your unique selling
points to your targeted customers
Users’ ExperienceEmbrace customer storytelling, recommendation and sharing
Branding Framework Develop brand positioning and image based on the winning
strategy
Creative Framework Communicate key messages through online and offline
media
Build Your Brand to Embrace a Path to the Top
www.MasterPeachBrand.com
Strategy Framework
Where are we now? +Situation Analysis +Business Model +SWOT Analysis
Where do we want to go?+Long and Short Term Goal +Financial Goal +Strategic Goal
How will we get there?+Planning +Managing +Monitoring
www.MasterPeachBrand.com
Brand Challenge
Need Gap
Top Brand
Solution
Branding FrameworkBuild your Brand to Embrace a Path to the Top
Research and analyze the consumer insight to find unmet need
Develop brand positioning and marketing plan to promote solution with RTB
Identify issues which brand needs to grow the business
Monitor the brand imagery and measure the ROI
www.MasterPeachBrand.com
Marketing FrameworkBuild Your Brand to Embrace a Path to the Top
Marketing has become a Fast-changing Battle,
No one can predict the market anymore.
PLAN-DO-CHECKOur Experience Team keeps their eyes on the trend and closely check the result to make sure that the performance
PLAN-DO-CHECK ApproachAllows our experience team to monitor the performance and manage the marketing plan to achieve the business goal.
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Strategy
Communication
Marketing
Experience
Business Goal
Campaign
PLAN
CHECK DO
Creative FrameworkBuild Your Brand to Embrace a Path to the Top
Our StrategicCreativity
Brand DNA
MediaBehaviour
Consumer Insight
Finding unmet needs
Bring brand DNA to live
Cut through the barrierand engage target audiences
www.MasterPeachBrand.com
Web Development FrameworkBuild Your Brand to Embrace a Path to the Top
www.MasterPeachBrand.com
Our Agile Scrum Process will help
shorten development time &
maximize customer satisfaction
5. SPRINT CYCLE
(2 WEEKS)
1. COLLECTCUSTOMERFEEDBACKS
CUSTOMER
REQUIREMENTS
9. SOLUTION
4. SPRINT BACKLOG
2. PRODUCT BACKLOG
NOT OK
HIGH PRIORITY
MED PRIORITY
LOW PRIORITY
6. TESTING
OK
7. PRESENTING
3. SPRINT PREPARATION
8. Completed Tasks
Our Solution
Design & Development
Social Media Marketing
Performance Evaluation
Brand Strategy
Search Engine Marketing
Content Marketing
What We Can DoBuild Your Brand to Embrace a Path to the Top
Solution
www.MasterPeachBrand.com
Brand StrategyBuild Your Brand to Embrace a Path to the Top
Business Strategy Consulting
Marketing Communication Planning
Brand Monitoring
www.MasterPeachBrand.com
We translate research insights into marketing
and brand strategy with a clear plan to achieve brand and
business goal
Design & DevelopmentBuild Your Brand to Embrace a Path to the Top
www.MasterPeachBrand.com
We maximise user experience by developing user friendly interface
across devices so they can simply enjoy
Mobile Application
Website Planning/
Revamping
Mobile Responsive
Web
Creative Website Design
Maintenance & Update
Web ProgrammingResponsive
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Parietal Lobe
SEO
SEM
Link Building
Evaluation
Pagerank
Backlink
Keyword Analysis
ROIRe-marketing/Affiliate
Google Adwords/PPC
Landing Page
On Page
Search Engine MarketingBuild Your Brand to Embrace a Path to the Top
Our SEM experts focus on the most relevant keywords and use the SEM technique to make you rank at the top of Google
Marketing Planning Social Media Platform Facebook MarketingCampaigns
Facebook Advertising
Social Media MarketingBuild Your Brand to Embrace a Path to the Top
0201 03
www.MasterPeachBrand.com
04
Fanpage Maintenance
05
Engage targeted customers and encourage users to share their brand experience
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Content MarketingBuild Your Brand to Embrace a Path to the Top
Photo, Infographic,
Game
Slide Presentation
News, Public
relation
Movie, Music,
Animation
Email marketing, Newsletter
Let’s create the rich media content for your audiences and Go Viral!
Performance EvaluationBuild Your Brand to Embrace a Path to the Top
ActInteraction & Leads
ReachAwareness & Visits
ConvertSales & Profit
EngageLoyalty & Advocacy
Volume
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Volume Quality Value ROI
Unique Visitors
BounceRate
RevenuePer Visit
% Return onVisitors
Leads % Conversionto Leads
SalesValue
% Return onPPC
Number of Sales
% Conversionto Sale
Net Profit
% Return onTransaction
ActiveCustomers
% RepeatCustomers
RepurchaseValue
% Return onLoyal Customers
Case Studies
Our ClientsBuild Your Brand to Embrace a Path to the Top
Corporate
Brand
SME
www.MasterPeachBrand.com7
www.MasterPeachBrand.com7
Case1: Regional Campaign Build Your Brand to Embrace a Path to the Top
Market: Pan Pacific Regions Descriptor: Sony Singapore
Client’s Brief‣ Target Audience: 1st Jobbers ‣ Educate customers about Picture Special Effects ‣ Engage people by sharing users’ experience
Action‣ Create campaign
“Capture your Dream inspired by TX55” ‣ Build 7 Special Effects Gallery with sharing on
Facebook, IG, and Tweeter app ‣ Show movie to educate users how to use 7 Special
Effects enhancing the pictures ‣ Plan media to build the campaign awareness
Results‣ TX55 overachieved Sales Target ‣ Gained +350,000 new fans (70% Sony Thai)
Cyber-shot TX55
TX55 Story Telling short movie
Use TX55 to Capture Inspiration, Capture your Dreams
AdvertisingBig Idea!7 Picture Effects
Gallery
Share your Dreams
www.MasterPeachBrand.com7
Case2: SME Growth Plan Build Your Brand to Embrace a Path to the Top
Results‣ AekArnon became the fastest growing and well-
known real estate investment consultant company in Chiang Mai
‣ There are 10 projects authorized AekArnon to be their sole agent within 2 years
‣ Generate new leads up to 5,000 leads in 2 years
Market: Chaing Mai, Thailand Descriptor: Real estate investment consultant in Chiang Mai.
The Challenge‣ To develop real estate investment market in Chiang
Mai ‣ To build awareness of AekArnon International Co.,
Ltd. as a real estate investment consultant. ‣ Propose real estate investment plan to potential
investors/customer in order to meet their objective ‣ There was NO company offering One-Stop Service
to investors
Mobile Application
Website SEO (Pantip, Google, Facebook)
Action‣ Cultivate real estate investment market through
Online Marketing (SEO and SEM) ‣ Organize seminars: Retire Rich, Retire Young with
Real Estate ‣ Develop mobile application: AekArnon Sim to
educate consumers ‣ Collaborate with strategic partners to provide One-
Stop Service for investors
LoyalCustomers
CustomersLead Generation
‣ SEO - Website ‣ SMO - Facebook,
Youtube, G+ ‣ Seminar ‣ Sale materials ‣ Mobile application
‣ E-mail marketing ‣ Special offer/
promotion ‣ Thank You Card ‣ Special seminar
‣ CRM program ‣ New Year Card ‣ New Year Gift ‣ Exclusive offer ‣ Exclusive club
Press Conference
Online
OfflineAdvertorial Print Ads
Business Model
Question&Answer
THANK YOUBuild Your Brand to Embrace a Path to the TOP
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er Pea
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eachBr
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