Maximize Brand Awareness withSponsored Updates
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Maximize Brand Awareness with Sponsored Updates
Mike McElherne
VP, Talent Acquisition
Waterstone Mortgage
Caroline Thornton
Relationship Manager
Sam Wener
Solutions Consultant
Agenda
-Introduction
-Mike McElherne’s Challenge
-How Mike Expanded His Reach to a Targeted Audience
-Sharing Content & Growing Followers
-Sponsored Updates Results
-Questions
-Next Steps
Mike McElherneVP, Talent Acquisition
WaterStone Mortgage
Headquartered in Pewaukee, Wisconsin
Residential Mortgage Lenders
721 – Employees
73 Branch Locations
2 Recruiters
NASDAQ – WSBF
Build trust with your
target audience at scale
Build trust with your
target audience at scale
Find and engage buyersFind and engage buyers
Share meaningful contentShare meaningful content
330M+(+2 every sec)
Sponsored Updates
reach the entire LinkedIn network
LinkedIn Member Population
Company Updates only
reach your pool of followers
With Sponsored Updates you can reach & engage with
members outside your followers
Waterstone’s Current
Follower Base: 2,538
Target with accuracy using advanced filters
Targeting Sponsored Updates Company Updates
Location ✔ ✔
Company Size, Industry ✔ ✔
Function, Seniority ✔ ✔
Company Name ✔
Job Title ✔
School ✔
Skills ✔
Group Membership ✔
Gender ✔
Age ✔
Negative targeting ✔
Sharing Content
Waterstone’s Results
Learn more about sponsoring
your job on LinkedIn
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