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DR. A.P.J. AB DUL KA LAM TECHNICA LUNIVERSITY
L UCKNOW
E valua tion S cheme &
Syllabu s for
MBA First Year
On
Choic e Based Credit System
(Effec tive fro m the Session: ! "#$"%
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MBA Evaluation S!"#" $o% S"&&ion '()*+),
S"#"&t"% IEvaluation
S!"#"
S.Cou%&" Titl"
C%"-it
S"&&ion
al
No. Ea#& ESE Total
CT TA Total
1 Management Concepts and Applications 320 10 30 70 100
2 Managerial Economics 320 10 30 70 100
3 Financial Accounting for Managers 420 10 30 70 100
4 Business Statistics 420 10 30 70 100
5 rganisational Be!a"iour 320 10 30 70 100
# Mar$eting Management 420 10 30 70 100
7 Business Communication 320 10 30 70 100
Computer Application % Management&nformation
' S(stem 3
2
0 10 30 70
100) *rofessional *ro+cienc( , 100 100
TOTAL ', /((
0 Non %"-it 1ut 2uali34in5
S"#"&t"%II
EvaluationS!"#"
S.
Cou%&" Titl"
C%"-
it
S"&&ion
al
No. Ea#& ESE Total
CT TA Total
1 Business En"ironment 320 10 30 70 100
2 -uman .esource Management 320 10 30 70 100
3 Business .esearc! Met!ods 4 2 10 30 70 100
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0
4 Financial Management 420 10 30 70 100
5 Management Accounting % Control 320 10 30 70 100
#
*roduction peration % Suppl( C!ain
Management 3
2
0 10 30 70 100
7 /uantitati"e ec!niues for Managers 420 10 30 70 100
' egal Aspects for Business 320 10 30 70 100
) *rofessional *ro+cienc( 100 100
10 Compre!aensi"e i"a 2 100
TOTAL '6 6((
0 Non %"-it 1ut 2uali34in5
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MANAGEMENT CONCEPTS AND APPLICATION
Code : NMBA 011
Course Objectives:
The purpose of this course is to expose the student to the basic concepts of
management in order to aid the student in understanding how an organizationfunctions, and in understanding the complexity and wide variety of issues
managers face in todays business firms.
Discuss the various concepts of planning, Decision making and controlling to help
solving managerial problems
tudy and understand management concepts and styles in !lobal context.
"amiliarising the students with the contemporary issues in management.
Course Credit: 3 Cot!ct "ours: 3# $ours
#$%T&'
(anagement practices from past to present, Different levels of management, (anagerialskills, )oles* "unctions, (anager and +usiness environment. - hours
#$%T&/
0lanning& 1b2ective of planning, planning process, Types of planning, Types of plans,
3orporate planning, (anagement by 1b2ective, Decision&making& types, process *
techni4ues, making decision effective. - hours
#$%T&5
1rganising * staffing& (eaning of organization, types of organization, 1rganization structure,
pan of management, 6ine and staff relationship, Departmentation, Delegation&3entralization
and decentralization of authority, (eaning of staffing, )ecruitment, selection
* placement, Training * development. 7 8ours
#$%T&9
Directing * 3ontrolling& 0rinciple of directing, :ssence of coordination, +asic control
process, Different control techni4ues, (anagement by exception.
#$%T&; - 8ours
%nternational 0erspective< 3ontemporary issues and international perspective of
management. +enchmarking, T=(, ;.
Course Outco%es:>fter completing the course student will be able to understand and
explain
'. The concept of management and its managerial perspective.
/. %t sub2ect will e4uip students to map complex managerial aspect arise due toground realities of an organization.
3& They will !ain knowledge of contemporary issues in (anagement principles
and various approaches to resolve those issues.
E%'(o)!b(e S*i((s Me!suri+ Too(s
Abi(it) to ideti,) !d !''() t$e E-ercise
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*o.(ed+e o, subject 'r!ctic!(() i /or*s$o'
re!( (i,e situ!tios ui
C(!ssroo% Discussios
2e,erece Boo*s:'. ?oontz 8arold * @eihrich 8einz A :ssentials of management Tata (c !raw 8ill,
;th
:dition ,/BB7
/. )obbins * 3oulter & (anagement 0rentice 8all of %ndia, Cth
:dition5. )obbins .0. and Decenzo David >. & "undamentals of (anagementpplications 0earson :ducation, th
:dition.
9. @eihrich 8einz and ?oontz 8arold & (anagement< > !lobal and :ntrepreneurial
0erspective.
;. Eames ".toner,et al,(anagement, 0earsons :ducation Delhi, /BB7
. 0rinciples of (anagement, !eorge ). Terry * .!. "ranklin, >%T+, Delhi.
Te-t Boo*s:
'. 6. (. 0rasad& 0rinciples and 0ractices of (anagement, ulatn 3hand * ons, -th
edition, /BB-.
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MANAGE2IAL ECONOMICS:
Code : NMBA 01
3ourse 1b2ectiveverage )evenue, (arginal )evenue
4NIT 5I9
M!r*et structures : 68"rs7
0erfect and %mperfect (arket tructures , 0erfect 3ompetition, features, determination of
price under perfect competition. (onopoly< "eature, pricing under monopoly, 0rice
Discrimination. (onopolistic< "eatures, pricing under monopolistic competition, product
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differentiation. 1ligopoly< "eatures, kinked demand curve, cartels, price leadership.
0ricing trategiesF 0rice determination, full cost pricing, product line pricing, price
skimming, penetration pricing
4NIT 59 $ational %ncomeF 3oncepts and various methods of its measurement, %nflation,
types and causes, +usiness 68"rs7
:mployable kills (easuring tool>bility to forecast demand :xercise G @orkshop
>bility to analyse various market structures :xercise G @orkshop
>bility to appreciate the role of various
monetary policy tools in controlling inflation :xercise G @orkshop
E-'ected Course outco%e:
This course would provide students with the knowledge , tools and techni4ues to
make effective economic decisions under conditions of risk and uncertainty
(icro economic principles would e4uip the students with tools and principles which
are applied for analyzing the ever changing demand and supply conditions
The students would be able to apply the basic macroeconomic concepts to analyze
the volatility in the business world.
Te-t Boo*s:
(anagerial :conomics, !::T%?>, (c!raw&8ill :ducation /nd
:d.
(anagerial :conomics< 3oncepts and >pplications %:, T81(> *
(>#)%3:, (c!raw&8ill :ducation, Cth
:d
(anagerial :conomics, 8.6 >hu2a, .3hand, 7th
:d
(anagerial :conomics ,D.$.Dwivedi,Hikas 0ublication, -th
:d (anagerial :conomics A Theory and >pplications, Dr.D.(.(ithani, 8imalaya
0ublications, -th
:d.
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INANCIAL ACCO4NTING O2 MANAGE2S
Code NMBA 013
31#): 1+E:3T%H: text book of >ccounting for
(anagement Hikas, 'Bth :dition
/ :ssentials of "inancial >ccountng based on %"), +hattacharya 08%,5rd
:d
5 )amachandran ?akani& "inancial >ccounting for (anagement T(8 ,5rd
:dition.9 03 Tulsian& "inancial >ccounting 0earson, /B'
; Dhami2a & "inancial >ccounting for managers< 0rentice 8all, /nd
:dition.
2e,erece Boo*s
' $arayanswami & "inancial >ccounting< > (anagerial 0erspective 08%,;th :d
/ Dhaneshk ?hatri& "inancial >ccouting T(8,/B';
5 >mbrish !upta & "inancial >ccounting< > (anagerial 0erspective 0rentice 8all, 9th
:dition
9 )amchandran * ?akani & "inancial >ccounting for (anagement T(8, /nd :dition.
; (ukher2ee & "inancial >ccounting for (anagement T(8, /nd :dition.
E-'ected Course Outco%e: ub2ect will provide an insight to the concepts and principles for their routine
monetary transaction.
0repare financial statements in accordance with !enerally >ccepted >ccounting
0rinciples and its excel application.
:mploy critical thinking skills to analyze financial data as well as the effects of
differing financial accounting methods on the financial statements.
:ffectively define the needs of the various users of accounting data and
demonstrate the ability to communicate such data effectively, as well as the ability to
provide knowledgeable recommendations.
)ecognize circumstances providing for increased exposure to fraud and definepreventative internal control measures.
:mployable skills
>bility to apply excel techni4ues for +alance heet and 0rofit and :xercise G
6oss 0reparation @orkshop
>bility to analyze balance sheet :xercise
?nowledge about %ndian and %nternational >ccounting tandards www.icai.org
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%'(o)!b(e S*i((s Me!suri+ Too(s
lity to identify and apply the knowledge of :xercise
b2ect practically in real life situations @orkshop
=uiz
3lassroom Discussions
0 >$D ( :I3:6
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O2GANIttitudes< (eaning, Types, 3omponents, Theory of attitude
formation and attitude change.
4it II: 68 "ours7
oud!tio o, Grou' Be$!viour: !roup< (eaning, types, group dynamics, group
cohesiveness, (eaning of %nterpersonal +ehaviour * %nterpersonal skills, Transactional
>nalysis, Eohari @indow, "%)1 A +, (+T%
4it III: 68 "ours7
Motiv!tio: (eaning * definition, Traditional theory of (otivation< (aslows, 8erzbergs, (c
3lelland, 3ontemporary theories of (otivation< elf Determination Theory, elf :fficacy
Theory, Hrooms :xpectancy Theory, :4uity Theory, )einforcement Theory, 1+ (1D.
Perce'tio: (eaning, process, principles and errors of perception, managerial *
behavioural applications of perception.4it I9: 68 "ours7 Le!ders$i': @hat is leadership, types of leaders and leadership
styles, traits and 4ualitiesof effective leader, trait theory, 6( A 6eadership ituational
(odel, Team +uilding, Tuckman (odel of Team Development.
4it 9: 6; "ours7 Or+!i!tio!( C$!+e: (eaning of organizational change,
approaches to managingorganizational change, creating a culture for change,
implementing the change, ?urt 6ewin (odel of change.
E%'(o)!b(e S*i((s Me!suri+ Too(s>bility to identify and apply the :xercise
knowledge of sub2ect practically in real @orkshop
life situations =uiz
3lassroom Discussions
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Course Outco%es: The degree to which one can make an individual to think beyond self
is the real outcome of the course. #pon the successful completion of this course, the
student will be able tonalyse the behaviour of individuals and groups in organisations
& >ssess the potential effects of organisationallevel factors such as structure, culture and
change on organisational behaviour.3&3ritically evaluate the potential effects of important developments in the external
environment such as globalisation and advances in technology on organisational
behaviour.
;& >nalyse organisational behavioural issues in the context of organisational behaviour
theories,
2e,reces:
Boo*s:
'. "red 6uthans, J1rganizational +ehaviourK, '/th :dition, (c!raw 8ill %nternational :dition
/. tephen 0. )obbins, J1rganizational +ehaviourK, '/th :dition, 0rentice 8all
5. >swathappa ?, J1rganizational +ehaviour Text, 3ases and !amesK, 8imalaya
0ublication
9. #dai0areek, J1rganizational +ehaviorK, 1xford #niversity 0ress
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MA2>ETING MANAGEMENT
NMBA 01#
Course Objectives:
>ssess market opportunities by analyzing customers, competitors, collaborators,context, and the strengths and weaknesses of a company.
#nderstand consumers re4uirements and their behaviours.
Develop effective marketing strategies to achieve organizational ob2ectives.
3ommunicate and defend your recommendations and critically examine and build
upon the recommendations of your classmates both 4uantitatively and 4ualitatively.
Develop the understanding the current global and digital aspect of marketing.
Course Credit: 3 Cot!ct "ours: ;0 $ours
4it 168 $ours7
Itroductio:$ature and scope of marketing, :volution, Harious marketing orientations,
3ore concepts of marketing, customer value and the value delivery process. (arketing
challenges in the globalized economic scenario.
4derst!di+ Cosu%er Be$!vior: +uying motives, factors influencing buying
behavior, buying habits, stages in consumer buying decision process, types of consumer
buying decisions, +usinessbuying and +usiness buying process.
4it 68 $ours7
M!r*et se+%et!tio? T!r+eti+ !d Positioi+:(eaning, "actors influencing
segmentation, (arket >ggregation, +asis for segmentation, egmentation of 3onsumer
and %ndustrial markets.
T!r+eti+: (eaning, +asis for identifying target customers, Target (arket trategies.
Positioi+: (eaning, product differentiation strategies, tasks involved in positioning.
Br!di+: 3oncept of +randing, +rand Types, +rand e4uity, +randing 0ositioning.
4it 3 68 $ours7
Product Decisios: 3oncept, product hierarchy, new product development, diffusion
process, 0roduct 6ife cycle, 0roduct mix strategies and merchandise planning and
strategies.P!c*!+i+ @ L!be(i+: 0ackaging as a marketing tool, re4uirement of good packaging,
)ole of labeling in packaging
Prici+ Decisios: 0ricing concepts for establishing value, 0ricing strategies&Halue
based, 3ost based, (arket based, 3ompetitor based, $ew product pricing A 0rice
kimming * 0enetration pricing
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4it ; 68 $ours7
P(!ce Decisio< (eaning, 0urpose, 3hannel alternatives, "actors affecting channel
choice, 3hannel design and 3hannel management decisions, 3hannel conflict,
Distribution system, (ultilevel (arketing $etwork (arketing
Advertisi+< >dvertising 1b2ectives, >dvertising +udget, >dvertising 3opy, >%D> model,
>dvertising >gency Decisions, Pub(ic 2e(!tio:(eaning, 1b2ectives, Types, "unctions
of 0ublic )elations.
S!(es Pro%otio: ales 0romotion (ix, ?inds of promotion, Tools and Techni4ues of
sales promotion, 0ush&pull strategies of promotion, Perso!( se((i+: 3oncept,
"eatures, "unctions, tepsLprocess involved in 0ersonal elling,
4it = 68 $ours7
Direct M!r*eti+< (eaning, "eatures, "unctions, !rowth and benefits of direct
marketing,different forms, online marketing, and policy issues in Direct (arketing
G(ob!( M!r*eti+< current scenario, !lobal (arketing environment, :ntry strategies,
!lobal 0s of (arketing.
TET BOO>S:
' (arketing (anagement< > outh >sian 0erspective & ?otler, ?eller, ?evin ';Le,
0earson :ducation, /B'.
/ (arketing (anagement & )amaswamy H. . *$amakumar , ;Le, (c!raw8ill
:ducation 0ublishers, /B';.5 (arketing (anagement & Tapan 0anda, ;Le, :xcel 0ublication, /BB-.
9 "undamentals of (arketing (anagement & :tzel (. E, + E @alker * @illiam E.
tanton, '9Le, (c!raw8ill :ducation 0ublishers, /B';.
; (arketing< >sian :dition0aul +ainies, 3hris "ill ?elly 0age third edition, 1xford.
2EE2ENCE BOO>S:
' (arketing< >n %ntroduction & )osalind (asterson * David 0ickton, /Le, age
0ublications, /B'B.
/ (arketing (anagement& )uss @iner, )avi +har 9Le 0earson :dication /B';.5 (anaging (arketing, $oel 3apon, idharthhekar ingh, 9Le @iley
9 (arketing< 6amb, 8air, (c Danniel, 3engage 6earning /B'/.
E-'ected Course Outco%e:
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:xplain and discuss the general concepts about marketing management and the
marketing process.
Discuss consumer and buyer behaviour models as they influence customer
purchase decisionmaking.
:xplain the concepts of segmentation, targeting and positioning as part of a
comprehensive (arketing plan. Develop a set of skills important to successful performance in marketing
management positions, including critical thinking, working in a group environment,
oral and written presentation skills.
:xplain the prospect of the global market and application of digitalization to reach
there.
E%'(o)!b(e S*i((s Me!suri+ Too(s
>bility to identify and apply the :xercise
knowledge of sub2ect practically in real @orkshop
life situations =uiz
3lassroom Discussions
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Busiess Co%%uic!tio
NMBA 01 Course
Objectives
'< To understand business communication strategies and principles for effective
communication in domestic and international business situations.
/< To understand and appropriately apply modes of expression, i.e., descriptive, expositive,narrative, scientific, and self&expressive, in written, visual, and oral communication.
5< To develop the ability to research and write a documented paper andLor to give an oral
presentation.
9 < To develop the ability to communicate via electronic mail, %nternet, and other
technologies for presenting business messages.
;< To understand and apply basic principles of critical thinking, problem solving, and technical
proficiency in the development of exposition and argument.
Course Credits 3 "ours 3#$rs
4NIT 1: 6 8 $rs7
%ntroduction< )ole of communication A defining and classifying communication A purpose of
communication A process of communication Acharacteristics of successful communication
A importance of communication in management A communication structure in organization
A communication in crisis & barriers to communication.
4it : 6 $rs7
1ral communication< @hat is oral 3ommunication A principles of successful oral
communication Awhat is conversation control A reflection and empathy< two sides of effective
oral communication A effective listening A non A verbal communication. @ritten communicationdvanced visual support for business
presentation types of visual aid4it ;: 6 $rs7
:mployment communication< %ntroduction A writing 3Hs A !roup discussions A interview
skills %mpact of Technological >dvancement on +usiness 3ommunication 3ommunication
networks A %ntranet A %nternet A e mails A ( A teleconferencing A video conferencing .
4it =: 6 $rs7!roup communication< (eetings A 0lanning meetings A ob2ectives A participants A
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timing A venue of meetings A leading meetings. (edia management A the press
release press conference A media interviews eminars A workshop A conferences.
+usiness eti4uettes.
Su++ested 2e!di+s:
'. +ovee * Thill A +usiness 3ommunication :ssentials > kill A +ased >pproach to
Hital +usiness :nglish. 0earson./. +isen * 0riya A +usiness 3ommunication $ew >ge %nternational 0ublication
5. ?alkar, uryavanshi, engupta&+usiness 3ommunication1rient +lackswan
9. +usiness 3ommunication < kill, 3oncepts >nd >pplications A 0 D 3haturvedi,
(ukesh 3haturvedi 0earson :ducation.
;. >sha ?aul, +usiness 3ommunication, 0rentice 8all of %ndia.
EMPLOABLE S>ILLS
S*i(( Me!sure%et too(
#nderstanding of 0resentations, =uiz
fundamentals of business
communication strategies.
>pply suitable modes of )ole 0lay followed by discussion
expression.
3ompose accurate !roup assignmentL @orkshopL :xercise.
business documents
Develop skills to use latest !roup pro2ect, presentations
technology used for
communication
Develop group )ole play, Debate, 3ase study analysis
communication skills.
Course Outco%es#pon successful completion of this course, the student should be able tossignment on swot analysis
+usiness acumen 3ase studies
Course Outco%e : #pon successful completion of this course , the student will be able to#6, (c !raw 8ill :ducation , 5
rd:d.
/. +usiness :nvironment &&&"rancis 3herunilam, 8imalaya 0ublishing 8ouse
5. H. $eelamegam A +usiness :nvirnoment Hrinda 0ublications , /nd :dition
9. haikh * aleem & +usiness :nvironment 0earson, /nd :dition
;. %nternational +usiness :nvironmentN%an +rooks, Eamie @eatherstom and
!rahm @ilkinson
"4MAN 2ESO42CE MANAGEMENT
Code 0
Course Objectives: %n this course the students will learn the basic concepts and
frameworks of 8uman )esource (anagement 8)( and understand the role that 8)(
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has to play in effective business administration. %t will provide an insight as to how to
use 8uman )esource as a tool to implement strategies.
Course Credit: 3# "rs
4NIT I: 6# "ours7
Esseti!(s o, "2M< $ature of 8)(, cope, functions and importance of 8)(, 8)(vs.8)D, 8)(< %ntroduction, characteristics and scope of 8)(, 8)( vs. 3onventional
8)(, +arriers to strategic 8)(, 6inking 8) strategy with business strategy, 8)( linkage
with T=( * productivity.
4NIT II: 68 "ours7
"u%! 2esource P(!i+ !d E%'(o)ee "iri+ : $ature of 2ob >nalysis, 2ob design,
8uman )esource 0lanning, Demand forecasting for manpower planning, 8) supply
forecasting, factors influencing 8)0, :mployee hiring& $ature of )ecruitment, ources of
recruitment, :mployee selection, process of employee selection, recent trends in
recruitment.
4NIT III: 68 "ours7
E%'(o)ee Tr!ii+ F Deve(o'%et: $ature and importance of Training, methods
andtypes of training, career planning, promotion, transfer, demotion and separation,
0erformance >ppraisal< (eaning and types of appraisal, Eob :valuation< (eaning and
methods of 2ob evaluation.
4NIT I9: 68 "ours7
Co%'es!tio M!!+e%et !d E%'(o)ee 2e(!tios: %ntroduction to
compensationmanagement, 3omponents of employee and executive compensation,
"actors affecting employee compensation, :mployee incentive schemes, and recent
trends in compensations management. (eaning and nature of employee relation and
industrial relations.
4NIT 9: 6# "ours7 E%'(o)ee S!,et)@ "e!(t$ !d Iter!tio!( "u%! 2esource
M!!+e%et: +asics ofethics and fair treatment at work, measures and policies for
employee safety at work, basic principles governing %nternational 8uman )esource
(anagement and the role of culture.
E%'(o)!b(e S*i((s Me!suri+ Too(s
Abi(it) to ideti,) !d !''() t$e E-ercise*o.(ed+e o, subject 'r!ctic!(() i re!( /or*s$o'
cor'or!te situ!tios ui
C(!ssroo% Discussios
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Course Outco%es:>fter the successful completion of the course the students will be in
a position to address the challenges of organizational management through and with
human resources. %n addition it will help inpplication.
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4it ;
S!%'(i+:+asic 3oncepts< Defining the #niverse, 3oncepts of tatistical 0opulation,
ample, 3haracteristics of a good sample. ampling "rame practical approach for
determining the sample frame expected, ampling errors, $on ampling errors, (ethods
to reduce the errors, ample ize constraints, $on )esponse.0robability ample< imple )andom ample, ystematic ample, tratified )andom
ample, >rea ampling * 3luster ampling.
$on 0robability ample< Eudgment ampling, 3onvenience ampling, 0urposive ampling,
=uota ampling * nowballing ampling methods. Determining size of the sample A 0ractical
considerations in sampling and sample size, sample size determination.
4it =
D!t! A!()sis: :diting, 3oding, Tabular representation of data, fre4uency tables,
3onstruction of fre4uency distributions, !raphical )epresentation of Data< >ppropriate
#sage of +ar charts, 0ie charts, 8istogram, 6eaf and stem, 3andle stick, +ox plots.
+i&variate >nalysis< 6inear )egression >nalysis< (eaning and two lines of regressionF
relationship between correlation and regression co&efficient, 3ross tabulations, 3hi&s4uare
testF
8ypothesis< =ualities of a good 8ypothesis A"raming $ull 8ypothesis * >lternative
8ypothesis. 3oncept of 8ypothesis Testing A 6ogic * %mportance.
Test of ignificance< mall sample tests< t (ean, proportion and " tests, M test, on
parametric tests< +inomial test of proportion, )andomness testF >nalysis of Hariance< 1ne
way and twoway 3lassifications, %nterpretation of the given data and scenario analysis is
expected for appropriate managerial decision inferences to be drawn.
TET BOO>S:
' +usiness )esearch (ethods, $aval +a2pai, 0earson :ducation
/ )esearch (ethodology, 3 ) ?othari, $ew >ge %nternational.
5 )esearch (ethodology, Deepak 3hawla, $eenaondhi, Hikas 0ublication
9 +usiness )esearch (ethods by Donald 3ooper * 0amela chindler, T(!8, Cth
:dition.
; +usiness )esearch (ethods by >lan +ryman * :mma +ell, 1xford #niversity
0ress, /nd:dition.
E%'(o)!b(e S*i((s Me!suri+ Too(sAbi(it) to ideti,) !d !''() t$e E-ercise
*o.(ed+e o, subject 'r!ctic!(() i re!( /or*s$o'
(i,e situ!tios ui
C(!ssroo% Discussios
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2EE2ENCE BOO>S:
' (ethodology of )esearch in ocial ciences, ?rishnaswamy 1 ),8imalaya
0ublishers.
/ (arketing )esearch, 0aneerselvam, 08%, /BB95 )esearch (ethods for +usiness and ocial cience, Eohn >dams, 8afiz T > ?han,
)obert )aeside , age 0ubs, econd :dition.
9 (anagement )esearch (ethods, 0hyllis Tharenou, )oss Donohue, +rian 3ooper,
(onash #niversity, Hictoria, $ovember /BB-.
=7 )esearch (ethodology< 3ases and concepts A Deepak 3hawla
*$eenaondhi, Hikas, /B''.
E-'ected Course Outco%e:
)eader can clearly differentiate )esearch and management problem.
tudents can have confident in making their own research proposal.
tudents would have a strong knowledge in preparing well structured 4uestionnaire
in all respect.
tudents would have not only theoreticalLconceptual but also the knowledge in
working with statistical packages.
)eader would get the skill to convert the research into presentable article.
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"%$>$3%>6 (>$>!:(:$T
$(+> B/9
Course Objective
To gain an understanding on the use of basic business financial management
concepts and tools of analysis such as valuation.
To gain an insight into various types of financing available to a firm. To have an understanding of various factors considered in designing the
capital structure.
To ac4uaint the students about key areas related to investment and @orking
3apital (anagement.
To gain an insight into various techni4ues of dividend and retention ratio.
4it I 6# "rs7
Coce't o, i!ce < "inance * its scope "inancial Decisions, ources of "inance
TimeHalue of (oney ,0rofit maximization vs. @ealth maximization, "unctions of
"inance (anager in (odern >ge, %ndian "inancial ystem < 0rimary and econdary(arket, 3oncept of )isk and )eturn , 3>0( (odel.
4it II 610 "rs7
Ivest%et Decisio < 3oncept of 1pportunity 3ost, 3ost of Debenture, 0reference
and:4uity capital, 3omposite 3ost of 3apital ,3ash "lows as 0rofit and components
of 3ash "lows , 3apital +udgeting Decisions, 3alculation of $0H and %)), :xcel
>pplication in >nalyzing 0ro2ects.
4it III610 "rs7
i!ci!( Decisio nalysis, 0oint of %ndifference .
4it I9 610 "rs7
Divided 2e(ev!ce: "actors affecting Dividend 0olicy, "orms of Dividends , Types
of Dividend 0olicies , Dividend (odels
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; 0rasanna 3handra & "undamentals of"inancial (anagement T(8, Cth
:d.
+ark Demazo Thampy& "inancial (anagement 0earson,/nd
:d.- ) 0 )ustagi & "inancial (anagement!algotia, /BBB, /nd revised ed.
2e,erece Boo*s fter reading this course students will be able to reach the
followingoutcomesdvantages and limitations ofstandard costing , tandard costing vs budgetary control , Hariance >nalysis < calculation
of (aterial Hariance, 6abour Hariance, and 1verhead Hariance, and its applications and
implications. 'B8rs
#$%T H
Neo Coce'ts : )esponsibility >ccounting < 3oncept and various approaches to
)esponsibility >ccounting, Types of responsibility centres , (easuring divisional
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performance , Transfer 0ricing < concept * importance , (ethod of transfer pricing ,
>ctivity +ased 3osting, Target 3osting * 6ife 3ycle 3osting 98rs
:mployable kills (easuring tool
>bility to 0repare budget :xercise G @orkshop
>bility to analyse cost variance :xercise G @orkshop>bility to apply 3H0 analysis for different decisions :xercise G @orkshop
:xpected 3ourse outcomeccounting
is used for planning and control purposes.
>ppreciate how budgets and variances are used to control and
measure performance.
#nderstand the use of various costing systems and techni4ues
(easure and analyse performance using appropriate variances.
0repare cost estimates using appropriate assumptions. >ppreciate the impact on management information of using different costing systems
and techni4ues.
Te-t Boo*s
(anagement >ccounting< Text 0roblems and 3ases, ?8>$ and Eain, (c!raw&
8ill :ducation th
:dition
(odern 3ost >nd (anagement >ccounting, 8>$%", (c!raw&8ill :ducation ,
'st
edition 3ost and (anagement >ccounting, (.$.>rora, 8imalaya publishing house
5rd
edition
(anagement >ccounting, 0andey %( , Hikas 0ublication, 5
rd
edition %ntroduction to (anagement >ccounting, 8orngren et al, 0rentice 8all
(anagerial >ccounting, 0aresh hah, 1xford , /nd
ed.
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Productio O'er!tios !d Su''() C$!i M!!+e%et
NMBA 0
CO42SE OBECTI9ES:
To understand the role of 1perations in overall +usiness trategy of the firm. To understand the application of operations management policies and techni4ues
to the service sector as well as manufacturing firms.
To identify and evaluate the key factors and their interdependence of these
factors in the design of effective operating systems.
To familiarize the students with the techni4ues for effectiveutilization of operational
resources and managing the processes to produce good 4uality products andservices
at competitive prices.
4it 5I 6; sessios7 Productio Coce'tDifference between production and 1peration (anagement, 0roductivity,
0roductivity measurement, "actors affecting 0roductivity.
0roduction Technology A Types of (anufacturing processes
4it 5II 6# sessios7O'er!tio Coce't
Difference between product and service, 0roduct and service design, 3haracteristics
of service, 3lassification of service, factors affecting service operations, ervice
capacity planning, :)H=#>6 model of measuring service 4uality.
4itIII 610 sessios7M!teri!( !d Ivetor) M!!+e%et
Types of production planning, process of production planning and control A )outing,
cheduling, 6oading, Types of inventories, %nventory control techni4ues& H:D,
:1=,Eust&in&time E%T.
"actors affecting 0lant 6ocation, Types of 0lant layout.
4itI9 610 sessios7Su''() C$!i M!!+e%et
3onceptual model of 3(, upply chain drivers, demand forecasting in upply 3hain A
imple moving average, weighted moving average, exponential smoothening method,
upply 3hain efficiency, 3ore and reverse upply 3hain, %nternational upply 3hain,
>ggregate planning, inbound and outbound 3(, bullwhip effect in 3(.
6atest trend in 0roduction and operation A 6ean manufacturing, >gile manufacturing.
4it9 # sessios7Productivit) !d u!(it)
T=(, Demings '9principles, 0D3> cycle & ?>%M:$, =uality circles, -=3 tools, %1
CBBB&/BBB clauses, ixigma, Total 0roductive (aintenanceT0(.
S4GGESTED 2EADING
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'. (>8>D:H>$< 1peration management< Theory and 0ractice 0:>)1$ with (6>
/. 3hary & 0roduction and 1perations (anagement Tata (c!raw&8ill, 'CC-, Cth :dition
5. +isen* ingh&1peration * 6ogistics (anagement :xcel +ooks
9. ).H.+adi* $.H. +adi & 0roduction * 1peration (anagement Hrinda
0ublications 5rd :dition
;. )aghuram !. %.%.(.>. & 6ogistics and upply 3hain (anagement (acmillan, 'st :d.. ?rishnan Dr. !opal & (aterial (anagement, 0earson,$ew Delhi, ;th :d.
-. >dam Er :veretl :. ) E A 0roduction and 1perations (anagement 0rentice&8all,
/BBB, ;th :dition
E-'ected Course Outco%es:
tudents will improve upon their conceptual skills, understanding and application
of tools and techni4ues of operations management in business practices in real
time.
tudents will develop understanding and application of factors in the design of
effective operating systems.
tudents will understand the concept of T=( perspectives. tudents will understand the concepts of (aterial (anagement and upply
3hain (anagement.
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u!tit!tive Tec$iues ,or M!!+ers
NMBA 0
CO42SE OBECTI9ES
#nderstand the importance of the use of 1) application in decision
(aking environment To formulate 600 and 1btain !raphical olutions * >c4uire !eneral idea
of the implex method.
To understand and solve transportation * assignment models.
To know optimal se4uence model and understand concepts of 4ueuing theory.
To identify right time for replacement of e4uipment and understand
pro2ect management techni4ues
4it I 6# Sessios7
O'er!tios 2ese!rc$ F Decisio M!*i+ Eviro%ets 1perations )esearchpplications of 1peration )esearch in managerial decision&making.Decision-making environments:-Decision&making under certainty, uncertainty and
risk situationsF Decision tree approach and its applications.
4it II 68 Sessios7
Lie!r Pro+r!%%i+ Prob(e% F Tr!s'ort!tio Prob(e% Linear
programming( (ethod and optimal solution&
tepping tone * (1D% (ethod, (aximization Transportation 0roblem
4it III 610 Sessios7
Assi+%et %ode( F G!%e T$eor)Assignment model< 8ungarian >lgorithm and
itsapplications, (aximization >ssignment 0roblem.
Game Theory< 3oncept of gameF Two&person zero&sum gameF 0ure and (ixed
trategy!amesF addle 0ointF 1dds (ethodF Dominance (ethod and !raphical
(ethod for solving (ixed trategy !ame.
4it I9 610 Sessios7
Seueci+ F ueui+ T$eor) e4uencing 0roblem< Eohnsons >lgorithm for n Eobs
and Two machines, n Eobs and Three (achines, Two 2obs and m & (achines0roblems. Queuing Theory< 3haracteristics of (L(L% =ueue modelF >pplication of
0oisson and:xponential distribution in estimating arrival rate and service rateF
>pplications of =ueue model for better service to the customers.
4it 9 6# Sessios7
2e'(!ce%et Prob(e% F Project M!!+e%et )eplacement 0roblem< )eplacement
of assets that deteriorate with time, replacement of assets which fail suddenly.Project
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anagement< )ules for drawing the network diagram, >pplications of 30( and
0:)Ttechni4ues in 0ro2ect planning and controlF crashing of operations.
TET BOO>
'. ). 0anneerselvam & 1perations )esearch 08%, /nd
:dition
/. harma E ? & 1perations )esearch 0earson, 5rd :dition
2E2ENCE BOO>S:
' >pte&1peration )esearch and =uantitative Techni4ues :xcel +ooks
/ ?alawathy&1peration )esearch Hikas %Hth :dition
5 $atara2an& 1peration )esearch0earson
9 ingh * ?umarN1peration )esearch#D8 0ublisher edition /B'5
; Taha 8amdy & 1perations )esearch & >n %ntroduction 0rentice&8all, Cth edition
Hohra & =uantitative Techni4ues in (anagement Tata (c!raw&8ill, /nd
- ?othari & =uantitative Techni4ues Hikas 'CC, 5rd :dition.
Course Outco%es
+e able to understand the characteristics of different types of decision&making
environments and the appropriate decision making approaches and tools to be
used in each type.
To formulate linear programming problem and to find optimal solution by
graphical simplex method
+e able to build and solve Transportation (odels and >ssignment (odels also
to solve game theory problems by understanding pure and mix strategies.
To assign optimal se4uence of difference 2obs on different machines and develop
understanding of 4ueuing theory concepts.
To implement replacement of e4uipments at right time and able to implement pro2ect
management concepts like 30(, 0:)T to reduce cost and time.
E%'(o)!b(e S*i((s Me!suri+ Too(s
Abi(it) to ideti,) !d !''() t$e E-ercise
*o.(ed+e o, subject 'r!ctic!(() i re!( /or*s$o'
(i,e situ!tios ui
C(!ssroo% Discussios
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Le+!( As'ects o, Busiess
NMBA 08
Course Objectives
'. To provide basic understanding of law of contract, 6aw of agency, +ailment * 0ledge/. To provide basic re4uirements of $egotiable %nstruments >ct, 6aw of %nsurance
and 6aw of 0artnership for the purpose of conducting business
5. To impart basic provisions of 3ompanies >ct concerning incorporation and
regulation of business organizations
9. To create an awareness about important legislations namely ale of !oods
>ct, 3onsumer 0rotection >ct, "actories >ct having impact on business.
;. To appraise the students on the leading practical application oriented case studies
A relevant and updated and analyzing case laws in arriving at conclusions
facilitating business decisions.
Course Outco%es
#pon successfully completing the course, candidates should be able to
!uide to cyber 6aws, #niversal 6aw 0ublishing 3o. 6td. $ew Delhi, /B'/.
. )elevant >cts
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EMPLOABLE S>ILLS
S*i(( Me!sure%et too(
#nderstanding of 0resentations, =uiz
fundamentals of the legal
aspects of the law affecting
businesses.#nderstanding of principles !roup assignment, 3ase study analysis
of %ndian +usiness 6aw and
3ompany 6aw.
Develop reasoning abilities !roup assignment, 3ase study analysis
for applying law principles.
Develop a suitable legal =uiz, Debate, 3ase study analysis
operational framework.