Mastery Journal Timeline
Sunday, December 20, 15
Personal Development and Leadership
• Strategies
Goal:Become the best leader I can become in my field. Take action and allow everyone to
play a vital role.
1. Study all Robert Green’s Bookshttp://adbl.co/1ZjQjKn
2.Doing a self-reflection of myself daily
3. Read the article http://bit.ly/22jtB7G about mentorship
Sunday, December 20, 15
Internet Marketing Fundamentals
• Goals-Understand the why’s behind basic marketing practices. Discover creative ways to apply marketing principles to be successful today’s business environment
Strategies
1.Study concepts from Lynda.com to learn more about
fundamental2.Be proactive by reading books
that pertain to internet marketing fundamentals
3.Be detail oriented and use the resources given me
Sunday, December 20, 15
Digital StoryTelling and Branding
• Goals-Be efficient in promoting a brand rather than a product. Use Digital storytelling and branding to promote a refreshing brand. Be great enough to convince a company that that digital storytelling and branding is the future of marketing.
Strategies
1.Effectively study successful companies that implement
digital storytelling and branding.
http://bit.ly/1dQqyxK2.Read the book “The power of
visual storytelling”3. Watch the video the power
of digital storytelling and branding. http://bit.ly/
1OhCu7oSunday, December 20, 15
Internet Consumer and Behavior and Analysis
• Goals-Be efficient in figuring out behavior using internet marketing.
Strategies
1. Individually find out how they picked these four groups to be distinct. http://
bit.ly/1mezr9l
2.Producing chart analysis daily for practice to understand behavior analysis
3.Study in depth behavior and Social Issues. http://bit.ly/1QAsVqQ
Sunday, December 20, 15
Web Design and Usability
• Goals-Become a master at web design and usability. Build a team that understands the importance of Web Design and Usability.
Strategies
1.Read about and study web design basics.http://
abt.cm/1TbskcB
2.Learn about the specifics of space and layout
3.Read article layouthttp://abt.cm/1YqorHI
Sunday, December 20, 15
New Media Marketing
• Goals: Know the history of new media marketing and why it’s effective. Know the reasons why new media marketing is more effective compared to different types of marketing.
Strategies
1.Read the role of social media marketing http://
nyti.ms/1GN6OTF
2.Read http://bit.ly/1S3wxAQ Committing to content
3.Study different methods for new media marketinghttp://bit.ly/1IiZRBc
Sunday, December 20, 15
Advanced Internet Marketing Strategies
• Goals-Master the art of advanced marketing strategies.
Strategies1.Read article about advanced internet marketing strategies.
http://bit.ly/1O2yMCE
2.Study specialize areas of marketing http://bit.ly/1MqoPK1
3.Study the best internet marketers and know how they are successful.
Sunday, December 20, 15
Advance Search Engine Optimization
• Goals: Learn to use advance search engine optimization to expand a new brand.
Strategies 1.Read article on advanced search engine optimization http://
bit.ly/1O2zC2h
2.Continually practice with search engine optimization
3.Learn which words are more effective than others.
Sunday, December 20, 15
Strategic Internet Public Relations
• Goals:By the end of this course I want to offer public relation services.
Strategies1.Read the Public Relations Journal http://bit.ly/1kbElCS 2.Study the public relation principles http://abt.cm/
1NGmWe53.Study the best publicists in the business.
Sunday, December 20, 15
Web Analytics and Optimization
• Goals: learn how to Use metrics to track the success of my website.
Strategies1.Track success of my website by using metrics.
2.Learn from mentors in the industry.http://yhoo.it/1NxuAcE3.Keep using analytics to improve visibility.
Sunday, December 20, 15
Internet and the law
• Goals; Be able recognize the difference between internet and the law. Use the methods learn to build my own brand.
Strategies 1.Read the article http://bit.ly/1cUXjqx internet and law mastery
2.Continually use the methods to increase visibility.3.Read Internet rules and laws http://bit.ly/1cUXjqx
Sunday, December 20, 15
Industry Leaders
Dr. David Rockland Partner and Managing Director at Ketchum
Linked in;https://www.linkedin.com/in/david-rockland-5851415Twitter:@Rockland
Dr.Donald Wright, APR, Fellow PRSA, Professor of Public Relations
http://donaldrwright.md.com/
kirk StewartExecutive Vice President, Corporate Communications Practice Leader
Linked in;https://www.linkedin.com/in/kirk-stewart-6228b47
Mary Lee SachsDirector, Worldwide Marketing Communications Practice and Chairman, Hill & Knowlton USA
Linked In;https://www.linkedin.com/in/maryleesachs
Mary Beth Navarro APR, Senior Vice President of Wachovia
Linked In;https://www.linkedin.com/in/marybethnavarro
Michael KemperPresident and Ceo at MWW Group
http://www.huffingtonpost.com/michael-kempner/
Sunday, December 20, 15
Organizations I would like to join
Sunday, December 20, 15
Companies To Follow
Sunday, December 20, 15
• References
A Path Unwound. (n.d.). Retrieved December 18, 2015, from https://www.flickr.com/photos/jweral/15201048693/in/photolist-pagmbr-bjHTkb-dcwnZL-adxTBp-a8W2YX-AR5GnM-ArseX7-e8WxAS-iqGKV9-rZ9rmF-68cdfb-5u83zF-4zdQR6-v7Cx9t-bqbATH-qDYZ8d-pJvygm-aNyDpa-txAabq-9xwq5U-eGpCPv-tA1wQJ-5fYp5C-drHVeH-adAHCo-pDWKwu-q3U45x-e8L8
Industry Thought Leaders. (n.d.). Retrieved December 20, 2015, from http://www.prsa.org/Intelligence/BusinessCase/IndustryThoughtLeaders#.VncnrcArKyB
(n.d.). Retrieved December 20, 2015, from https://www.linkedin.com/in/marybethnavarro
Sunday, December 20, 15