Media Coverage of Your Event:Why It’s Important and How to Get
Dan EllisonChief Administrative Officer
U.S. Police and Fire Championships
Steve SchellVice President of Sales
San Diego Sports Commission
Media Attention…orAttention Media?
• Benefits of Media Exposure• How Media Coverage Can Conserve Your Budget Dollars
• How to Get Attention• Taking Care of the Media• Partnering with a CVB to Make Media Contacts
Increasing Your Revenue
• Conserve you marketing dollars
• Attract sponsors
• Promote attendance
• Increase ticket sales
How to Get AttentionNoteworthy speaker or
celebrity guest?
Topical or groundbreaking
focus?
Public invited? local chapter participating?
Unusual venue?
Compelling human interest
story?
Record breaking
attendance in the
destination?
Taking Care of the Media
• Designate one person on the staff to be the media liaison
• Offer complimentary passes to events, including social functions.
• Provide a media room• VIP treatment
How Your CVB Can Help You
BEAT THE DRUMS in Any Destination
• Provide a list of local media contact• Help you write and distribute press releases• Arrange interviews• Involve their PR and Marketing Departments• Help You Build a Media Plan
Direct to the CVB ….one‐stop‐shop for planners:
•Planners easily search and compare meeting needs across multiple destinations.
•Planners save time and money submitting one FastTrackRFP to multiple destinations.
•Planners manage a single profile, check their histories and power shop at over 200 top cities.
Find Us Online
Or meet destination sales professionals in person at…
• Washington, D.C. March 14th• Chicago May 8th
http://destinationsshowcase.com/
Connect with over 880 destination experts to help you FIND just the right FIT…
CMP CREDIT
• This session has been verified by CIC to qualify for continuing education credit. towards the CMP certification.
• Participation has earned you .50 Clock Hours (30 minutes) for CMP‐IS Domain: A. Strategic Planning
• We will send you an email following the webinar that will give you a link to print proof of your participation.
• Then you can simply list the course on your year‐end detail.
• Thank you for participating!