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FORBES.COM.MX
MEDIA KIT 2015
L A T I N O A M É R I C A
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OUR BRAND
INTERNATIONAL EDITIONS
Thanks to its editorial focus, its great digital success and unrivalled international relevance, forbes is much more than a printed business magazine and a web page , it's a media multi-platform that documents and promotes the most extraordinary stories from the business world.
forbes' mission is to provide our reading community –influential leaders and decision makers– detailed information about the most succesful corporate practices and the stories around them. What makes forbes unique is its exceptional access to the most powerful people of the world. since 1917 forbes has provided tycoons, entrepreneurs and leaders with a unique and strategic point of view.
for the past two years, we have created an unbroken chain of cover articles that stories that mark the public agenda and celebrate the personalities that shape Mexico, Latin America and the world.
forbes' growth in its different platforms (printed editions, webpage, mobile apps, social networks and exclusive events) is proof of the innovative style we create to present stories, which places it at the forefront of the editorial industry in Mexico and Latin America.
forbes identifies passion, great feats, achivements and surprising success, accepting the responsibility of sharing them, not only to inform but to to inspire. our motivation is motivation itself.
Forbes' international editions help connect leaders and entrepenuers from around the globe. Those editions offer our readers and advertisers wide opportunities to reach and connect with global leaders and decision makers.
forbes' current international editions are:
Africa Argentinabrazilbulgaria central America china croatia czech republic Dominican r. estoniageorgiagreece indiaindonesiaisrael
kazakhstan korea LatviaMexicoMiddle eastpolandromaniarussiaslovakiaspainThailand Turkey ukraine united states Vietnam
PAN REGIONALDISTRIBUTION180,000
COPIES SOLD
Mexico
Dominican Republic
Forbes
Forbes
Central America
45,000
15,000
Brazil
Argentina
50,000
Mexico: 45,000 copies soldcentral America: 50,000 copies (total) includes the following countries:
Dominican republic: 15,000 copies
independent issues:
brazil: 50,000 copiesArgentina: 20,000 copies
10,00010,00010,000
7,5007,500 5,000
costa rica: guatemala: panama:
el salvador: Honduras: Nicaragua:
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MULTIMEDIA PLATFORM
forbes makes an impact on people who make an impact on the world.
The most respected and influential magazine around the world.
80% of local/regional content.
20% of the best international syndicated content**.
** We take advantage of our international presence to use first-hand information from the place where events occurred.
The most powerful global information source for business, finance and lifestyle celebrates two years in Mexico and one year of its incursion on the central American and caribbean editorial market, and its website with a broad scale penetration in Mexico which will soon expand regionally.
READER'S PROFILEMen and women who are decision makers in the business, finance and lifestyle world.
GEnRE
READInG TIME
AGE
AcADEMIc LEvEL
SES*
Men
+30 min
Average
18 to 24
MbA
phDother
b.A.
25 to 34
45 +
35 to 44
Abc+
Women
-30 min
others
4.2
40%
15%
25%
30%
28%
3%
62%
3%
33%
60%
85%
15%
30%
72%
* SES. Socioeconomic Status | *Pick up. Average times the reader looks up information on the magazine.
PIck UP*
printed magazines, digital and mobile platforms, social networks and special events: forbes invitational, forbes Women summit, forbes Mexico and Latin America summit, forbes central America summit, forbes gatherings, amongst others.
An index for wealth and power. in this section we introduce different perspectives that allow us to know how the economy evolves.
stories of people who have started succesful innovative projects. We showcase their results, investments, profits, and how they have influenced the society.
Trends that define tendencies in different spheres as tourism, health, society, politics, economy and business.
renowned leaders, economists, experts on corporate communication, coaching, real estate market and technology, are amongst our specialists, who share their point of view on current topics of their respective areas.
An analysis on the local and global economic situation and the performance of key actors which decisions impacts our society.
FORBES' EDITORIALSECTIONS
BOARD STRATEGY
PIOnEERSFORBES FIELD
OPInIOn
MOnEY AT PLAY
TREnDS
TEcHnOLOGY
GLOBAL EcOnOMYFORBES LIFE
An analysis on the lines of action an organization follows to create
a competitive advantage on the market of its activities.
insightful articles on current national and international topics.
The economic element of sports. We answer questions such as how much money is generated at the box office,
the players' wealth, team investment, and the most valuated contracts
in the top international sports.
Taking into consideration that new technologies come into our lives and
become essential to us, we research their impact on business and society. We also feature news on information
technologies, games, apps and communications.
We discover the trends that will define tendencies on the lifestyle of
decision makers and entrepreneurs, top executives and managers. from new
gadgets and technologies, to luxury cars, fine watches craftmanship, art,
gastronomy, premium destinations, fashion, architecture, among others.
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READER'S PROFILEMen and women who are decision makers in the business, finance and lifestyle world.
READInG TIME +30 min
Average
35 to44
25 to 3445 +
-30 min
4.0
50%
30%
40%
10%
25%
90%
35%
50%
70%
* SES. Socioeconomic Status | *Pick up. Average times the reader looks up information on the magazine.
PIck UP*
LUXURY FROM FORBES'UnIQUE POInT OF vIEW
forbes inspires its friends and readers to celebrate the rewards from success by way of the best products, destinations, services and experiences.
forbes Life curates the industries of luxury, culture, design, tourism and lifestyle to keep them away from the presumptuous consumerism, providing an intimate connection with the passions of the most powerful decision makers of the world. We offer unique stories with long lasting value.
forbes Life offers the most valuable information and insights from the premium industry on four annual issues (April, June, september and November) in México and two (June and November) in central America and the Dominican republic.
in 2015, forbes Life will present its forbes Life TrAVeL issues, two annual traveling guides that are based on the spring-summer (May) and fall-winter (october) seasons with the compilation of the forbes' stars, which are awarded to hotels, restaurants and spas. We will select the best from luxury tourism in Mexico, Latin America and the rest of the world.
Along the year, the section TrAVeL within the magazine will become more prominent by proposing unexplored thematic routes for those readers for whom their time is more valuable than money: from getting to know more of the world by means of restaurants with Michelin stars to submerge themselves into ancient cultures in remote places.
GEnRE
AGE
SES*
Men
Ab
Women
C +
FORBES LIFE'S EDITORIAL SECTIONS
Latest and future trendsNews, objects and experiences yet to be discovered. unprecedented information for our readers. We are advisors and we will put in the spotlight for the connoisseurs new trends and, in some cases, before they see the light.
interviews with the protagonists each issue will be focused on one subject: luxurious art and sports (April), the forbes man universe & gadgets (June), the fashion business (september) and the annual compilation of the luxury industry (November). We will speak with the protagonists of each industry and sector, revealing their business strategies and personal passions, so we can get a glimpse of the human side of those who shape the world.
stories form a literary perspectivebehind every business success, there is a story waiting to be told. We will approach them from a narrative point of view, creating enveloping short stories that provide more than information. We will show emotions, doubts, good and bad decisions. We will review every piece of the story that influenced the events.
The theoretical argument of the magazineWe will analyze the present to find out what the future will bring. We will gather research articles with hard data that shed light on the health of the market and the reasons behind its behaviour, foreseeing trends and considering the possible answers for the questions yet to be asked.
our esthetic and hedonistic sidebusiness and pleasure go hand in hand. We select accesories that complement our readers' lifestyles and we propose a visual discourse appropiate to the subject of every issue of the magazine.
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issue issue
Deadline to layaway
ad spaces
Deadline to deliver material
The most sought-after professions for 2015.The better paid soccer players in Mexico.special politics: elections 2015.fL: strategies for 2015 on the luxury industry.
The 30 young promises in business in Mexico.The 30 under 30 international promises.The most important marketing disruptors in Mexico.The advertising and media strategies that rule today.fL: The best from the salon international of the Haute Horlogerie.
speciAL: Luxurios art and sports.
speciAL issue: The forbes man universe & gadgets.
The value of the Mexican soccer League.special: research and development.The new Mexican disruptor.fL: sports and luxury.
The best 2000 global (and Mexican) companies.The 50 global companies with largest investments in Latin America.The college students Mexico needs.fL: baselWorld 2015 (Watchmaking).
The 50 most powerful women in Mexico.The stars from the pan-American Toronto 2015 games.The revolutionaries in the business world.fL: female power in the lifestyle mexican industry.
List of Mexican millionaires.List of international Millionaires. fL: Millions from allure on the forbes' billionaires list.
Dec 26January
February
March
April
May
June
Forbes LIFE(April)
Jan 02
Jan 29 feb 02
feb 26 Mar 02
Mar 27 Mar 31
May 01 May 05
May 29 June 03
May 25 May 27
Mar 25 Mar 27
Forbes LIFE(June)
forbes / forbes Life forbes / forbes Lifeissue
on stands
Jan 15
feb 15
Mar 15
Apr 15
May 15
June 15
June 15
Apr 15
Luxury tourism spring / summer.Forbes LifeTrAVeL(May)
Apr 23 Apr 27 May 15
The kings of tourism.Top destinations on business tourism.The best paid Mexicans in the world.special: HealthLessons from the forum forbes powerful Women 2015.fL: News 2015 and strategies 2016 on luxury tourism.
The companies that create most jobs in Mexico.forbes celebrity 100.The most profitable franchises.fL: premium Mexican firms with global success.
better paid administration boards in Mexico.The most valuable soccer teams in North and south America.special: NfLbest companies to work for in Mexico.fL: Winter sports.
speciAL issue: The business of fashion.
companies with the best benefits in Mexico.The formula 1 millionaire industry (comes back to Mexico).Lessons from the forum forbes 2015.fL: The glamour (and the dark side) of the formula 1.
special: Third anniversary issue.social entrepreneurs.The most commited with the environment firms.sports: special NbA.fL: international exhibition for jewelry and watches México.
special: philanthropic companies.The most creative mexican people. .Agenda 2016.fL: radiography of a philanthropist (likes, weaknesses and passions).
speciAL issue: The world of luxury.ranking: forbes Life 2015 compilation
*Note: Calendar is subject to changes without notice.
FL: Forbes Life
July
August
September
October
November
December
June 29 July 1
July 30 Aug 30
Aug 28 sept 02
sept 18 sept 30
Nov 2, 15 Nov 4, 15
oct 28 oct 30
Nov 27 Dec 1
Aug 24 Aug 26Forbes LIFE(september)
Forbes LIFE(November)
Luxury tourism fall / winter. sept 24, 15 sept 28, 15Forbes LifeTrAVeL(octubre)
July 15
Aug 15
sept 15
oct 15
Nov 15, 15
Nov 15
Dec 15
sept 15
oct 15, 15
EDITORIAL CALENDAR
Deadline to layaway
ad spaces
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issue on
stands
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issue issue
Deadline to layaway
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The best cities to invest in Automotive banks
The richest business men of the regionglobal billionairesLogistics The boxing business in Latin America
Advertising Agencies Mexico – central America business’ schools environmental care How much Money Latin American Nations spend on sportsfL: baselWorld 2015 (Watchmaking).
innovation 2000 global companiesLatin American MultinationalThe financial impact of the central American teams in copa oro
real estate Houses of stock marketcompanies that hold TalentTourism
February
March
April
May
June
January 20
february 20
April 20
January 22
february 22
April 22
March 24 March 20
May 20 May 22
forbes / forbes Life forbes / forbes Lifeissue
on stands
insurances30 in the 30 (promising Youngsters) innovation The business of the creation of Talent in the caribbean for the Major Leagues
business social responsibility Lawyers’ office TourismThe 10 most Valuable Teams of central America
colleges Automotive energy The power of Latin American golf.
real estatephilanthropyrestaurants Highest paid football players of central America.
Toys for men Luxury Yachts companies to invest in
*Note: Calendar is subject to changes without notice.
August
September
October
November
December& January
July 20 July 22
August 20 August 24
september 21 september 23
october 20 october 22
November 20 November 24
CENTRAL AMERICA EDITORIAL CALENDAR
Deadline to layaway
ad spaces
Deadline to deliver material
issue on
stands
february 15
March 15
May 22
April 15
June 15
August 15
september 15
october 15
November 15
December 15
speciAL issue: The forbes man universe & gadgets.Forbes LIFE(July)
June 17 June 19 July 15
speciAL issue: The world of luxury.ranking: forbes Life 2015 compilation october 16 october 19
Forbes LIFE(November)
November 15
Telecommunications The big brands of outsourcingpowerful WomenThe development of central American Tennis.
July June 19 June 22 July 15
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issue issue
Last day toreserve spaces
Last day toreserve spaces
Last day to receive
advertising
Last day to receive
advertising
guide to Do business in Drforbes Wish List 2015couriersHow Are coins Manufactured
The business carnivalenergyDominican film industry
ranking global Millionaires The richest companies in D.r.ranking of schools
commercial banks in D.r.residential real estate sectorprojection of personal image
impact of Natural DisastersTourist real estate sectorThe best paid Jobs
powerful WomenThe Most environmentallyfriendly companiesThe Wealthiest Dominican Artist
November 14 November 18December January
February
March
April
May
June
January 16
february 13
April 20
January 20
february 17
April 22
March 17 March 20
May 16 May 20
forbes / forbes Life forbes / forbes Life
business schools Multinationals in D.r.pharmaceutical industries
Juice drinks and soda popsManufacturersranking of universitiesTelephone companies
30 under 30insurancesexclusive Vacation plans
Law firmsLocal baseball TeamsNgos
stock Market positions Airline carriersHotels
*Note: Calendar is subject to changes without notice.
July
August
September
October
November
June 18 June 22
July 16 July 20
August 17 August 20
september 17 september 21
october 16 october 19
DOMINICAN REPUBLICEDITORIAL CALENDAR
Moreover, on each issue you will find: • The restaurant of choice• Luxury Sports (Polo, Scuba Diving, Regatta, Car Racing, etc.)• Weekend Trip Guide (Tourism for Executives) • The Perfect Man (Fitness and man’s fashion)• Vehicles that best fits each person (Executive women, executive men, university students, sportspersons, etc.)
speciAL issue: The world of luxury.ranking: forbes Life 2015 compilation oct 28, 15 oct 30, 15
Forbes LIFE(November)
Nov 15, 15
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MEASURES AND SPECIFICATIONS
SPECIFICATIONS
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for best quality reproduction, materials should be submitted in a digital file pDf format.Application files such as Adobe illustra-tor, QuarkXpress and pagemaker are not acceptable.
All images must be sent in high reso-lution; outlined fonts must be included when the file is created.
images must be cMYk to 300 dpi. No Jpeg images should be used.
files should include standard trim, bleed and center marks outside the live image area.A color test with calibration bars should be sent.
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FORBES MExICO SIZES & RATES
SPECIAL & PREFERENTIAL POSITIONS
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premium circulationcompany owners, decision makers, qualified cardholders, Vip lounges, golf and business clubs, 5-stars hotels, commercial and private airlines, among others.
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FORBES LIFE TRAvEL
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DISTRIBUTION
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cover spread $26,500
open spread $24,380
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FORBES FORBES
selected retail storessupermarkets and news stands, domestic and international airports, amont others.
selected retail storessupermarkets and news stands, domestic and international airports, amont others.
premium circulationcompany owners, decision makers, qualified cardholders, Vip lounges, golf and business clubs, 5-stars hotels, commercial and private airlines, among others.
premium circulationcompany owners, decision makers, qualified cardholders, Vip lounges, golf and business clubs, 5-stars hotels, commercial and private airlines, among others.
subscriptions
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FORBESDOMINICANREPUBLIC
SIZES & RATES
FORBES LIFEFORBES LIFE
cover spread $25,000
spread $18,000
back cover $15,000
regular page $9,000
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FORBES LIFE TRAvEL
frequency2 annual editions
frequency2 annual editions
frequency (TbD)2 annual editions (pocket)
FORBES LIFE TRAvEL
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READER'S PROFILE
nUMBERS
25 to 3418 to 24
35 to 4445 +
40%
15%
10%
30%
90%
30%25%
50%
* SES. Socioeconomic Status
GEnRE
AGE
SES*
MenWomen
AbOther
Forbes México website, the most influential brand on business journalism. More than 160 renowned leaders and specialists writing content for your reading pleasure.
www.forbes.com.mx
Average stay time on each visit
Monthly visits
Monthly unique users2,500,000
4,500,000
6 MInUTES
2,900,000
SOcIAL nETWORkS
Likes on facebook
followers on Twitter
561,057
54,437
Monthly page views
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clock
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$26,250
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$21,000
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$61,950
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forMAT siZe HoMeMXN MXN MXN
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Homebusinessfinance entrepreneurTechnologyLists forbes LifeVideo galery
MIcROSITES
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With the purpose of creating live experiences that bring together the most influential ideas and people in the world, our events and conferences translate into a tangible reality the pages of our printed issue and the conversations fromforbes.com.mx
businessmen, ceos, Directors, entrepreneurs, creative Directors and opinion Leaders join our expertise on the development of content and first class hospitality.
A total immersion experience on the forbes editorial content. .
brands are associated with the international prestige of forbes.
Direct contact with thought leaders from Mexico, Latin America and the world.
brand presence on the forbes Latam editorial multiplatform.
brand presence on the best business, finance and lifestyle events in Mexico.
A unique opportunity to communicate with your target and niche audience in a private environment.
THE FORBES EvEnTS EXPERIEncE
forbes presents a unique networking meeting with the most important personalities in the world of business. it is an experience to enjoy personally and to get the most of it professionally.
DATe: MayVeNue: bosque real country clubiNViTATioN oNLY: 150 golfers: businessmen, ceos and senior executivesforMAT: A-g0-g0, teams of three golfers, playing in 6-somesspeAker: TbD
The #forbespowerfulWomen list from Mexico, central America and the iconic international list published by Moira forbes, make their transition from our editorial pages to a live experience. A room for analysis and critical reflection on the role of women as decision makers and agents of change on the economy, society and companies.
A forum of debate about the four fundamental stages in the life of our #forbespowerfulWomen: their training, professional performance, their wish to be entrepreneurs and their obligation to transcend.
THeMe: redefining powerDATe: June, 23th 2015VeNue: Live Aqua Hotel,Mexico cityiNViTATioN oNLY: The 300 most important decision makers and businesswomen from Mexico and Latin AmericaspeAkers: Angélica fuentes, blanca Treviño, rosario Marin, olga sánchez cordero, among others.
MAY JUnE
2015
FORBES InvITATIOnAL FORBES POWERFUL WOMEn SUMMIT
The world is not what it used to be. companies and their leaders constantly need to adapt to the incessant changes of the consumer trends, the new technologies and communication. Discover with us the realities and opportunities of this unstoppable dynamics at the forum forbes Mexico and Latin America.
THeMe: The future is Here DATe: september 24th 2015 VeNue: st. regis Hotel,Mexico cityiNViTATioN oNLY: the 600 most important businessmen and women from Mexico, central and Latin AmericaspeAkers: TbD
SEPTEMBER
FORBES MEXIcO &LATIn AMERIcA SUMMIT
( 3rd edition )
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DOMInIcAn REPUBLIc cEnTRAL AMÉRIcA
Today's corporations and industries need a space for mediation and lobbying for the better development of their activities and synergies. With these meetings, forbes presents a unique space for debate and negotiations about the most interesting topics for the current situation on Mexico, Latin America and the world.
Here, we will put on the table the tendencies that could change the paths of the most dynamic sectors of the economy; it will be a space for the ideas and practices that will determine the course of business.
DATe: Monthly or bi-monthlyVeNue: Millesime studio, st. regis Hotel, ciudad de MéxicoiNViTATioN oNLY: between 10 and 40 leaders and decision makers by sectorspeAkers: Yet to be definedTHeMes: several, yet to be defined1. february: present and future one year after the energy reform2. March: philanthropy3. April: Masaryk 11560 (fL)
FORBES GATHERInGS
THeMe: redefining powerDATe: Tuesday, March 10th
VeNue: Hotel embajadoriNViTATioN oNLY: The 300 most important decision makers and businesswomen from Dominican republic and Latin AmericaspeAkers: TbD
THeMe: redefining powerDATe: July 6th
LocATioN: san José, costa ricaVeNue: J.W. Marriot HoteliNViTATioN oNLY: The 300 most important decision makers and businesswomen from central and Latin AmericaspeAkers: Laura chinchilla, Alicia bárcena, rosario Marin, among others.
THeMe: The future is HereDATe: November (day TbD)LocATioN: guatemalaVeNue: TbDiNViTATioN oNLY: the 300 most importan businessmen and women from central AmericaspeAkers: TbD
FORBES POWERFUL WOMEn SUMMIT
FORBES POWERFUL WOMEn SUMMIT
MOnTHLY
DATe: April: friday 24th, saturday 25th, and sunday 26th
VeNue: punta cana resort & spaiNViTATioN oNLY: 100 golfers: businessmen, ceos and senior executives
A meeting between the organizations, activists and leading figures of philanthropy in Mexico, central America. We recognize initiatives from organizations and individual activists. The event will be held with the support of the Centro Mexicano para la Filantropía -Mexican center for philanthropy- (ceMefi), whose president will present the “excelence forbes Award on philanthropy”.
THeMe: philanthropyDATe: first week of february 2016 (TbD) VeNue: (TbD)iNViTATioN oNLY: The 50 most important philanthropists in Latin America, 10 internationally renowned philanthropists, plus the 340 most outstanding philanthropists in MexicospeAkers: TbD
PHILAnTHROPYSUMMIT
FEBRUARY
FORBES InvITATIOnALFORBES cEnTRAL AMERIcA SUMMIT
2015 2015 20152016
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CONTACTS TERMS & CONDITIONS
FORBES reserves the right, in its absolute discretion and at any time, to cancel any adver- tising order or reject any advertising, even if it has already been approved and/or previously published, in case the content is contrary to their interests, or may become offensive to its readers.
FORBES may terminate, without liability, its relationship with the Advertiser and/or Agency for breach of the terms and conditions hereof, including incompletion resulting from non- payment of bills due.
ADS LABELING.- Advertisements that simulate editorial content must be clearly defined and labeled as ”PUBLIRREPORTAJE” (”AD-VERTORIAL”) or ”SECCIÓN PUBLICITARIA ESPECIAL” (”SPECIAL ADVERTISING SECTION”) at the top of the ad and FORBES may, at its discretion, label such copy in such form.
INSERTS.- Before printing any insert, an accurate print-proof must be submitted to FORBES for its review. FORBES will not be responsible for errors or omissions for the production quality of the inserts. The Advertiser and/or Agency will be responsible for additional charges incur- red by FORBES if the delivered inserts do not comply with FORBES’ specifications. Also, if FORBES cannot post an insert due to lack of compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of the aforementioned insert.
ERRORS IN ADS.- In case of FORBES errors or omissions in an ad, including errors or omissi- ons on account of force majeure, and as long as the ads comply with the given specifications, FORBES will not be liable for errors in important figures, as well as for materials that do not comply with the aforesaid specifications.
ADVERTISING LIABILITY.- Advertisers and/or agencies must gath-er all authorizations required by law in order to ensure that their ad Products to be published in magazines and/or FORBES digital sites are free of legal risks. FORBES will not be held responsible for the content of the advertising that will be delivered by its adver-tisers and/or agencies who commit themselves unreservedly to maintain FORBES in good standing to if any claim arising from the publication of any advertising schedule and be responsible for the costs arising from the settlement of such legal disputes.
CANCELLATION.- The Linings insertion orders cannot be can-celled. For all interior inserts, they cannot be cancelled within 15 days of the closing date. Orders inserts provided by the adver-tiser cannot be canceled within the first quarter preceding the date of publication. Or- ders for all inserts produced by FORBES cannot be cancelled without the written agreement of FORBES. If FORBES cancels an existing order, the Advertiser and/or Agency will be held responsible for the cost of any work performed or materials purchased on its behalf, including the cost of services, paper or printing.
TERMS OF SALE.- The payment will be due 30 days after the invoice date. Interest will be charged at the rate per month on overdue balances. Agency commission can be specified on the invoice if requested by the agency for purposes of reference of the commission for the purchase of advertising. However, FORBES is not responsible for the payment of such fee to the agency, only the net amount.
MeXico
Alejandra fernández Dondé[email protected]
rodrigo Medina riverollevents, Marketing & [email protected]
Montes Urales 754 PB, Lomas de Chapultepec. 11000. Mexico, D.F.Telephone: +52 55 5520 0044
MiAMi
Dalia sánchezsr. Vice president sales [email protected]
ceNTrAL AMericA
paulina Martínez [email protected]
DoMiNicAN repubLic
Adriana santaManaging [email protected]
El Recodo 2, 2nd floor, Monte Mirador building. Jardines del Embajador. Santo Domingo, R.D.Telephone: +1 809 7325568 / 5440610
FORBES LATAM
28 MK
MediaKit
FORBES LATAM