Media Kit
CAXTONmagazines
rooi rose is the classic all-in-one glossy magazine for aspirational, stylish Afrikaans women who celebrate their uniqueness. These women know what they want, including the best in fashion and beauty, health, entertaining and décor, all from their favourite brand.
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OnlineWebsite: 20,522 UBS Facebook: 46,458Twitter: 14,540Instagram: 4,879Pinterest: 2,464Mailer: 4,980
TV/Video We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind.
Events/ Special issuesCANSA TeA – evenT (PreToriA, CAPe ToWn And BloemfonTein)FAShIoN & BeAuTy TreNdS ISSueS
rooI roSe’S PoPUlAr monThly mAkeoverS offer greAT oPPorTUniTieS for fAShion And BeAUTy SPonSorShiP
brA
nd
PLA
tFo
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PrintMonthlyreadership: 596,000Circulation: 90,689
Sources: AmPS 2015 AB (Jan 15-dec 15); ABC (Q1) Jan - mar 2016, effective measure (mar 2016), everlytic (Apr 2016), individual social media platforms (Apr 2016)
deM
og
rAPh
ics PrinT
WEbSiTE
15-2
415
-24
blac
kco
lour
ed/in
dian
*Please note:effective measure no longer include race statistics
whi
tepr
efer
not
to
say
mal
em
ale
9%22
%
91%
9%
23%
16% 22
%
18% 18
% 27%
31%
30%
39%
0%
10%
18% 20
%21
%
8%
24%
35%
30%
78%
fem
ale
fem
ale
25-3
425
-34
35-4
435
-44
45-5
4 50+
45-5
4
55+
lsm 7-lsm 10 lsm 4-lsm 6 lsm 1-lsm 3
58% 38% 4%
r0-r
5 99
9r0
-r5
999
r6 0
00 -
r11
999
r 60
00 -
r11
999
r12
000
- r1
9 99
9r1
2 00
0 -
r19
999
r20
000+
r20
000+
37%
24%
13%
26%
6%
21%
39%
20%
14%
othe
rot
her
othe
r
genderAge
rAce
hh incoMe
0%
0%
Sources: AmPS 2015 AB (Jan 15-dec 15), effective measure 2016google Analytics 2016 Ave. Sessions demographics SA only
*
Fashion and beauty*46% fashion & beauty influencers88% like to dress well61% are interested in fashion and beauty content62% like to keep up with the latest fashion trends and styles
Food and Travel *62% cooking influencers78% are interested in food and
entertaining content80% enjoying cooking regularly
72% are interested in holiday and travel content
Health and Wellbeing*51% health influencers73% are interested in health and wellbeing content68% enjoy participating in sport
Home, Décor and Gardening
*56% home and décor influencers79% are interested in home, décor and
gardening content59% regularly decorate their homes48% enjoy gardening
Online Usage87% have a facebook account57% shop online formedia, music and health and beauty products
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Sources: AmPS 2015 AB (Jan 15-dec 15), CreAm 2015, Brandmapp 2016
*InfluencersBrandmapp indicates influencer level by asking the following:• how interested are you in the content category And what is the likelihood of friends and family to ask your advice about a content category. • more than 50% of the audience consider themselves to be highly influential to their networks in this content category.
78 rooi rose Mei 2013
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2016
FULL COLOURDPS
FP
1/2 DPS
1/2 Hor/Ver
1/3 Hor/Ver
2/3 Hor/Ver
SPECIAL POSITION Inside Front
Inside Back
Outside Back
1st Double-Page Spread
2nd Double-Page Spread
3rd Double-Page Spread
Any Guaranteed Full Page
ADVERTORIAL* RATESDouble-Page Spread
Full Page Full Colour
Half Page
RATES COST VAT TOTAL
SMALL AD SIZESPlease contact our classified department on 011-889-0885 for all small colour or black and white ad sizes.
* The advertorial rate covers normal photography, recipe development
(if applicable), layout, design and production costs.
* However, it excludes agency commission and the costs of any specialised
photography, models, styling, hair and/or make-up artists.
For terms and conditions, refer to Caxton Magazines’ general conditions.
ThE AbOVE RATES INCLUDE AgENCy COMMISSION bUT ExCLUDE VAT.ADVERTORIAL RATES ExCLUDE VAT AND AgENCy COMMISSION.
R83 900
R42 000
R62 600
R31 300
R29 200
R35 500
R95 646
R47 880
R71 364
R35 682
R33 288
R40 470
R59 622
R54 834
R57 114
R104 994
R104 994
R104 994
R52 326
R109 668
R54 834
R41 040
R52 300
R48 100
R50 100
R92 100
R92 100
R92 100
R45 900
R96 200
R48 100
R36 000
R11 746
R5 880
R8 764
R4 382
R4 088
R4 970
R7 322
R6 734
R7 014
R12 894
R12 894
R12 894
R6 426
R13 468
R6 734
R5 040
deA
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2016
TEChNICAL SPECIFICATIONS
TRIM 295mm deep x 220mm wideBLEED 305mm deep x 230mm wideTYPE AREA 275mm deep x 200mm wideMATERIAL X1A PDF supplied via Adsend or QuickcutSCREEN 150#
(All deadlines to be understood as 12 NOON on each respective day)
ISSUE DATE ADVERTORIAL bOOKINg & MATERIAL
DEADLINE DATE
ADVERTISEMENT bOOKINg
DEADLINE DATE
ADVERTISEMENT MATERIAL
DEADLINE DATE
DELIVERALL ADDED
VALUE/INSERT
ONSALE DATE
JANUARy
FEbRUARy
MARCh
APRIL
MAy
JUNE
JULy
AUgUST
SEPTEMbER
OCTObER
NOVEMbER
DECEMbER
29 Oct
19 Nov
06 Jan
04 Feb
03 Mar
31 Mar
05 May
02 Jun
07 Jul
04 Aug
01 Sep
06 Oct
09 Nov
02 Dec
15 Jan
12 Feb
11 Mar
08 Apr
13 May
10 Jun
15 Jul
12 Aug
09 Sep
14 Oct
16 Nov
09 Dec
22 Jan
19 Feb
17 Mar
14 Apr
20 May
17 Jun
22 Jul
19 Aug
16 Sep
21 Oct
20 Nov
16 Dec
28 Jan
25 Feb
24 Mar
21 Apr
26 May
23 Jun
28 Jul
25 Aug
22 Sep
27 Oct
07 Dec
11 Jan
15 Feb
14 Mar
11 Apr
09 May
13 Jun
11 Jul
15 Aug
12 Sep
10 Oct
14 Nov
inse
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Ate
cArd insert rAte cArd
2016
ALL NON-STANDARD bOUND INSERTS REQUIRE
PRE-INSERTION.R445 PER 1 000 COPIES
LOOSE INSERTS LARgER ThAN 32 PAgES REQUIRE bAggINg
R865 PER 1 000 COPIES
R340R500R550R600R700R800R900R950
R1 050R1 150R1 250R1 350R1 400R1 500R1 550R1 500R1 650R1 750R1 800R1 850
R48R70R77R84R98R112R126R133R147R161R175R189R196R210R217R210R231R245R252R259
R388R570R627R684R798R912
R1 026R1 083R1 197R1 311R1 425R1 539R1 596R1 710R1 767R1 710R1 881R1 995R2 052R2 109
R 400R 550R 600R 700R 800R 850R 950
R56R77R84R98R112R119R133
R456R627R684R798R912R969
R1 083
24
6+810+12
16202432364044485256606468727680
PAgES COST VAT TOTAL COST VAT TOTAL
LOOSE PRE-PRINTED INSERTS
(PER 1000)
BOUND/STITCHED PRE-PRINTED INSERTS
(PER 1000)
TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD
INSERTS - PRICE PROVIDED ON APPLICATION
digitAL rAte cArd 2016
WEb bANNERS
RICh MEDIA (excl design)
VIDEO
Leaderboard Half pageMPU/IslandMobile bannerRoad block/Talking bannersHomepage takeover
Site skin/wallpaper
R350 CPMR350 CPMR350 CPMR150 CPMR650 CPM
R1 000 CPM R2 000 - R 5000 p/day
R650 CPM
R400 CPMPop up, expanding ads, overlay, Instream
728 x 90300 x 600300 x 250
320x50 All 4 of the above
CPM rate flat rate p/day
CPM rate
EMAIL MARKETINg (INCL DESIgN & DEVELOPMENT)
500x500 max
Editorial mention
Max size: 40kb
Branded newsletter
ELEMENT PLACEMENT SIZES COST
ONLINE CONTENT SyNDICATION
NATIVE/CONTENT MARKETINg
DIgITORIAL
SOCIAL MEDIA
DIgITAL ExTENSIONS
Sponsored editorial feature Advertorial video execution
Newsletter mention
Newsletter banner
Promo mailer All costs based on subscriber base
Recipes Feature (500 words) - Décor, Health, Agriculture, Celebrity, TravelFeature - Fashion, Beauty Images only (Fashion and Beauty)Video
Native articleNative articlesNative article seriesNative article series incl Search
Standard digitorial
** Standard digitorial incl Search
Competition Digitorial hosting feePremium digitorial
** Premium digitorial incl Search
Digitorial hosting fee
** Facebook, Twitter or Instagram Social Media adspend ** Facebook app and hosting Ecards
Microsite/websiteInteractive calendar/countdownSectional sponsorshipSMS/USSD campaignNavigation tab
1 article 2 articles
4 articles (R5 500 p/article)R3 000 PPC adwords per
article + 15% management fee
One pager - branded top and bottom banners
R5 000 PPC adwords + 15% management
One pageWith or without updates
Max 3-5 pages. Incl content creation, design and development
R5 000 PPC adwords + 15% management
With or without updates
Per post (excl adspend)Cost plus 15% management fee
Design cost
R850 p/h development feeR850 p/h development fee
Cost depends on # of pageviews
Incl imageExcl images
Min 3 images Per image cost
*POA *POA
R2 500 - R5 000
R1 000 - R5 000
R5 500 - R8 000
R1 500R1 500
R2 500R300
R5 000
R5 500R9 000
R16 000R29 800
R12 000
R17 750
R3 500R5 000/R8 000
R15 000
R20 750
R7 000/R12 000
R2 900*POA*POA
R1 500
*POA*POA*POA*POA
R5 500 - R10 500
ALL RATES ARE CPM (COST PER THOUSAND IMPRESSIONS). RATES SUBjECT TO CHANGE wITH 2016 SUPPLIER INCREASES. COST IS SUBjECT TO CLIENT BRIEF, ACTIVATION MECHANISM, PRODUCTION REqUIREMENTS AND EDITORIAL APPROVAL.
ALL PRICES INCLUDE AGENCY COMMISSION. ALL PRICES ExCLUDE VAT, AND ARE SUBjECT TO THE STANDARD TERMS AND CONDITIONS OF CAxTON MAGAzINES. IF CONTENT IS SUPPLIED ‘BOOkED AS’, NO CHANGES wILL BE MADE ExCEPT AGREED UPON OTHERwISE.
*POA - PRICE ON APPLICATION ** ADSPEND HIGHLY RECOMMENDED SET OF 4 DISPLAY BANNERS DESIGN COST: R2000. STUDIO DESIGN OR CONTENT CREATION FEE: R1000 PER HOUR. DIGITAL DEVELOPMENT FEE: R850 PER HOUR.
ALL COSTS ExCL CONTENT CREATION ExCEPT SOCIAL MEDIA. ADSPEND CHARGED AT 15% MANAGEMENT FEE.
82 rooi rose Mei 201382 rooi rose Mei 2013
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2016
6 x 1 60mm height x 61mm width
6 x 2 60mm height x 120mm width
13 x 1 130mm height x 61mm width
13 x 2 130mm height x 120mm width
6 x 3 60mm height x 188mm width
13 x 3 130mm height x 188mm width
26 x 2 240mm height x 120mm width
26 x 3 240mm height x 188mm width
R1 050.26
R2 100.61
R2 275.61
R4 551.32
R3 150.88
R6 826.93
R9 102.63
R13 128.77
R1 197.30
R2 394.70
R2 594.20
R5 188.50
R3 592.00
R7 782.70
R10 377.00
R14 966.80
SIZEFULL COLOUR
PRICEExCL VAT
PRICEINCL VAT
ADVERT SIZES:300 DPI, CMyK, PDF FORMAT
Contact UsNATAShA KOCKTel: 011 889 0825 | Fax: 086 513 9743Email: [email protected]
NICOLETTE PRESSLINTel: 011 889 0983 | Fax: 086 514 0852Email: [email protected]
RENE’ MOONSAMyTel: 011 889 0890 | Fax: 086 514 0032Email: [email protected]
ShANTAL PILLAyTel: 011 293 6104 | Fax: 086 596 [email protected]
gARy WIUMTel: 011 889 0885 | Cell: 072 749 6029Fax: 086 599 3699Email: [email protected]
ROWENA SINghTel: 011 889 0814| Cell: 079 568 6025Fax: 086 513 6469Email: [email protected]
ChARMAINE PILLAI Tel: 011 449 1064 | Fax: 086 518 8055E-mail:[email protected]
For terms and conditions refer to Caxton Magazines’ general conditions.
Mei 2013 rooi rose 83
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For more information, please contact Gary Wium,
Classifieds Sales Manager, on
011 889 0885 or [email protected]
MONTh bOOKINg/ MATERIAL
ON SALE DATE
January
February
March
April
May
June
July
August
September
October
November
December
16 Nov
09 Dec
22 Jan
19 Feb
17 Mar
14 Apr
20 May
17 Jun
22 Jul
19 Aug
16 Sep
21 Oct
07 Dec
11 Jan
15 Feb
14 Mar
11 Apr
09 May
13 Jun
11 Jul
15 Aug
12 Sep
10 Oct
14 Nov
For more information,
please contact: reinhard Lotz,
Group Marketing Manager
Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish rooi rose stamp on every event, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.
cAx
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ent
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CAXTONmagazines
JOhANNESbURg 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600
DURbAN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165
CAPE TOWN Uitvlugt, 3 Howard Drive, Pinelands • tel 021 530 8600
caxtonmags.co.za