Memes
Everything Heddy didn't cover
My ducks in a row
I. What is a meme? A. Babies B. Cats
II. Memes in Advertising. A. XX B. Mr. Splashy Pants
III. How you can meme. A. Chazmeme B. Greg Rutter C. Extra
What is a meme?
The term Internet meme is used to describe a concept that spreads via the Internet. Duh.
My definition: an inside joke that starts in one area of the internet and, if it's good enough, expands outward.
The Meme Timeline
The Godfather of Memes: The Dancing Baby
The Godfather of Memes: The Dancing Baby
Dancing Baby - Oct 21, 1996
Do you really want to watch this?1998 - Blockbuster spot
The Godfather of Memes: The Dancing Baby
The Godfather of Memes: The Dancing Baby
The Godfather of Memes: The Dancing Baby
Why does the internet <3 cats?
1800s - Henry Pointer 2000s - Ben Huh
Kitty knowledge droppings
So newsworthy
"Cats have very expressive facial and body expressions, so they are a perfect canvas for human emotion, which makes them awesome for captioning and anthropomorphization," says Ben Huh, CEO of The Cheezburger Network.- ABC News
Memes in Advertising
XX
You can't make this stuff up. Wait, yes you can.
You can't make this stuff up. Wait, yes you can.
You can't make this stuff up. Wait, yes you can.
You can't make this stuff up. Wait, yes you can.
But is it effective?
"There's never really been an import brand that's been built so clearly through advertising." - Benj Steinman from The Idea Writers via Ad Age
Yes it is.
"In a period when imported beer sales dropped 11 percent, sales of Dos Equis rose more than 17 percent."
Green Peace, Mr. Splashy Pants and Reddit: A three-way for good.
But who makes the memes? And how?You, me and everyone we know.
The simpler the better.
As we just saw, dumb can be smart.
Hey look, a new whale meme.
Does anyone know this guy?
He was tagged. So we memed.
What's the meme-ing of all this?
Fun.
How You Can Meme:
- Greg Rutter
If you are going to try to make a memeDon't set out to make a meme. Set out to make something great.
Every agency wants to make viral videos, but most of them suck.
If you can make something great it will go viral/become a meme.
Now go make your own
Additional Links
http://memegenerator.net/
http://knowyourmeme.com/
http://www.reddit.com/
http://willitblend.com/
Socially Awkward Penguin