the attention economy & messaging mastery
www.wecreateworldwide.com
The basics
INNOVATION + LEADERSHIP + CULTURE
Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models
1 CEO + 30+ world-class associates to guarantee expertise & fit
Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia
FREE EBOOK
CONTEXTis king!
changing constantly
!
!
ATTENTIONeconomy
limiting factor in consumption of messages
one click away from irrelevance
BEHAVIOURS DRIVEN BY beliefs, driven by emotions
fast (1/5)
guides us
!
!
Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt
IRRATIONAL
Sources: IPA Data Bank
Sources: Berger & Milkman
Sources: Fractl
CURIOSITYGap
POSITIVITYMATTERS
“energy exchange” empower people with messages that locates their role in the future
Sources: Berger & Milkman
ENGAGEMENTRediscover beauty of forgotten familiar
find ways to spark synaptic play & participation
gift happiness we can share in
Sources: Google Insights
MESSAGEemotional
accessible / understood / coherent
compelling
authentic / congruent
nested hierarchy / sequence
call to action
wecreateworldwide.combreakthrough for a brilliant world© 2014 WECREATE WORLDWIDE LTD
Leadership
our 3H model
Emotions & feelings
Thoughts & beliefs
Actions & behaviours
STORIESOPEN UP SPACE FOR INNOVATION & GIVE PERMISSION FOR BREAKTHROUGH
WEAVE TOGETHER EMOTIONS & REASONS TO PROMPT ACTIONS
“Whoever tells the best story wins.”
John Quincy Adams
PRE-ORDER ON AMAZON
© WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com@nickjankel
Ask me anything
Recommended
