Marketshed Mapping• A plotted map (e.g., a simple road map)
can identify surplus areas, infrastructural constraints, and weak market functioning.
• Identify:– Seasonal effects– Major marketing hubs; import / export centers– Estimates of wholesalers and retailers
•Incorporate as information becomes available:
– Trade routes– Storage depots– Infrastructural damage or weakness
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Guiding topics for a seasonal calendar
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• Major weather patterns• Production cycles of the major
consumption crops, and the major cash crop or livestock growth cycle, if relevant
• Lean periods / hungry seasons • Major regular shocks • Seasonal market activity• Procurement or distribution activity• Regular ceremonies or holidays• Others as appropriate
Generate a market map
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• Identify appropriate map (could be hand-drawn)
• Assess whether seasonality affects markets, consumer access, trader access, local prices and availability
• Discuss with key informants about market hubs, ancillary markets, local storage facilities, trade routes, any infrastructural damage, etc.
• For prospective LRP markets, consider trade routes, supply estimates, etc.
Map of maize production and trade flows
8Source: Awuor (2007), Review of Trade and Markets Relevant to Food Security in the Greater Horn of Africa
Market Maps in Real Time
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• Market Maps can be simple• Layer onto existing maps• Focus on issues of local importance
Seasonal flow reversal
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• Prices in rural areas may be more variable than prices in urban areas– Traders from urban areas purchase
harvests and evacuate them to urban areas for storage
– During lean seasons, traders then move these products back to the outlying production areas, incurring transactions costs in both directions