AI Platform Company
Big Data Analytics, Artificial Intelligence, Smart Machineⓒ 2017, MindsLab. All Rights Reserved
MINDs Lab “ASCAR”- World’s First Portable AI Speaker -
Mar. 2017
Minds Lan Inc.http://mindslab.ai
AI Speaker ASCAR Introduction
ⓒ 2017, MindsLab. All Rights Reserved - 1 -
ASCAR
Using Deep Learning Technology ASCAR offers “Fun experience and convenience” ASCAR is “the world’s first portable AI speaker”
Connected to Car Audio Systems
Connected to Bluetooth Speakers
ASCAR
Smart Phone
Smart Phone Wireless
Broadband Router
Wire
Broadband Router
Human
AUX Out
Voice
Convenience
• Client can use the services any places with wired
or wireless network
(Ethernet, LTE/ WiFi )
• User-friendly experience
Fun and Informative
• Voice Service trained by Deep Learning
• Bluetooth Speaker
• Music Play
• Mobile hands-free
• Information & Advertising
(Color LED Display on the face of the device)
• Rechargeable battery Portable
• Keyword Spotting (Voice Recognition Engine)
• Voice Recognition Engine on a server
• Acoustic Noise Suppression
• Acoustic Echo Canceling
• Cloud Server with various voice services
ⓒ 2017, MindsLab. All Rights Reserved - 2 -
ASCAR Key Factors
Design
ASCAR Key Factors
Portability(Built-in Battery)
High Quality(Metal/Italian, handmade cowhide)
Uniqueness(Rectangle shape, Side Roundness)
Aesthetic(Slim, Modern, Color Variation)
Function
Far Field Voice Recognition
Voice Control
AEC(Acoustic Echo Cancelation)
ANC(Acoustic Noise Cancelation)
Wire/ wireless Network(Hotspot/ WiFi/ Ethernet)
Bluetooth Speaker
Connected to other speakers (AUX Out)
Connected to other BT speakersMobile hands free/BT
UX
Service
Translation
Music Play
Radio
News
Time
Alarm
Calendar
Location Guide
Transportation
Weather
Audio Book
Q&A(Wikipedia etc.)
Cloud based + AI
Convenience(Connect via App S/W)
Informative(Color LED Display)
ⓒ 2017, MindsLab. All Rights Reserved - 3 -
ASCAR
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
On/Off
Volume up(+)
Volume dn(–)
Speaker On/Off
Microphone On/Off
Hands Free On/Off
Front Color LED Pattern
Front Color LED Color
Mobile Bluetooth
Bluetooth Speaker
Bluetooth Ear set(to be developed)Ethernet LAN connection terminal
Reset
Battery recharging connector
AUX Out connector
Hand strap hole
Battery Indicator LED
2 Speakers
Front Color LED
Voice input microphone 1
Voice input microphone 2
Product Functions
ⓒ 2017, MindsLab. All Rights Reserved - 9 -
ASCAR - Technology
• Deep Learning
• Natural Language Processing
• Knowledge based Q&A
• Voice Recognition Electronic Circuit
• Communicative Electronic Circuit
• Actuator Electronic Circuit
• Assembly technology - parts, application components
• Performance Test
• Repair Service
• Maintenance
• Finding out reasons for malfunctioning
• Keyword Spotting
Voice Recognition S/W
• Communication S/W
• Control system S/W
• Actuator S/W
VoiceRecognition
Design
HardwareDesign
• User-conscious hardware design
• Product Design on materials & Colors
• Design technology based on human engineering
• Mock-up and Mass Production
• Durability
• Design mock-up planning
• Working mock-up planning
• Mass Production planning
ElectronicCircuitDesign
SoftwareDesign
MachineProduction
CustomerService
ⓒ 2017, MindsLab. All Rights Reserved - 10 -
ASCAR VS Competitors
10
MINDs Lab. ASCAR Amazon Echo Amazon Tap
Amazon Echo dot
(2nd Gen.) SKT Nugu Google Home
Shape Rectangle Cylinder Cylinder Cylinder Cylinder Cylinder
Size(L X W X D, mm) 165 X 85 X 28 235 X Φ84 159 X Φ66 32 X Φ84 219.8 X Φ94 142.8 X Φ96.4
Weight(g) 286 1,064 470 163 1,030 477
Color Line-up
7 (Deep Black, Snow White,
Metal Silver, Rich Gold, Rose Pink,
Coral Blue, Coffee Brown)
2 (Black, White)
1 (6 External cases)
2 (6 External cases)
1 (White)
1 (7 Parts)
Information Display RGB Dot LED 8EA X 8EA RGB LED 12EA LED Indicator 5EA RGB LED 12EA LED Mood Candle (Variation) RGBA Dot LED 12EA
Portability Yes No Yes No No No
Voice control Yes Yes Yes Yes Yes Yes
Voice Service Yes Yes Yes Yes Yes Yes
Far Field Function Yes Yes No (Microphone Button) Yes Yes Yes
Echo Cancelation Yes Yes Yes Yes Yes Yes
Noise Reduction Yes Yes Yes Yes Yes Yes
Wi-Fi Music Streaming Yes Yes Yes Yes Yes Yes
Microphone No.(EA) 2 7 1 7 NA 2
Built-in Speaker1.5” Speaker X 2EA +
Mechanical woofer for bass extension2” Tweeter + 2.5” Woofer 1.5” Driver + Passive (Dual) 1.5” Driver + Passive (Dual) 2” Tweeter + 2.5” Woofer 2” Driver + Passive (Dual)
Sound Output Type Stereo Mono Mono Mono Mono Mono
Speaker Output(W) 8 15 - - 15 -
Battery4,000mAh / 3.7V(805082 Li-Po 1EA)
No2850mAh / 3.7V(18650 Li-Ion 1EA)
No No No
Charging Type Micro USB (Micro B Type) Jack (DC 15V / 1.4A)Micro USB
(Micro B Type or Cradle)Micro USB (Micro B Type) Jack (DC 15V / 2A) Jack (DC 16.5V / 2A)
Audio In/Out(AUX) No / Yes No / No Yes / No No / Yes No / No No / No
Audio In/Out
(Bluetooth)Yes / Yes Yes / No Yes / No Yes / Yes Yes / No No / No
Wi-Fi Connectivity 802.11 (a/b/g/n) 802.11 (a/b/g/n) 802.11 (b/g/n) 802.11 (a/b/g/n) 802.11 (b/g/n) 802.11 (b/g/n/ac)
Bluetooth Connectivity Ver. 4.1 (HFP, A2DP)A2DP, AVRCP
(Hands-free voice control is not
supported for Mac OS X devices)
A2DP, AVRCP(Hands-free voice control is not
supported for Mac OS X devices)
A2DP, AVRCP(Hands-free voice control is not
supported for Mac OS X devices)
Ver. 3.0 (A2DP, AVRCP)(Hands-free voice control is not
supported for Mac OS X devices)
NA
Feature
. World’s first portable AI Speaker
. Far Field Voice Recognition
. Hands-free call
. Voice control
. LED Matrix Display
. Hot Spot
. Various Voice Recognition Services
. Prestige masterpiece (Manufactured using
high-quality aluminum material and
Italian natural cow leather)
. Word’s first AI Device
. Free services available for
Amazon Prime members
. World’s first Portable AI device
with buttons
(Press the button and talk)
. Rechargeable Craddle included
. Dolby Audio
. Using an external speaker is
recommended, although an
internal speaker is available
. The first AI speaker in Korea
. Astell & Kern tuning (sound
quality)
. Automatic Firmware update (WiFi)
. Melon( Music) Service (not on
mobile)
. Hot spot
. Capacitive sensing
. Multi-room audio available
when using Chromecast
Price
(Release Date)To be determined . $179.99 (2014.11.6) $129.99 (2016.3.31) $49.99 (2016.10.20) ₩149,000 (2016.9.1) $129.00 (2016.11.4)
※ Bluetooth Profiles (https://en.wikipedia.org/wiki/List_of_Bluetooth_profiles http://smartits.tistory.com/19)- HFP(Hands-free), A2DP(Advanced Audio Distribution)- HSP(Headset), AVRCP(Audio/Video Remote Control) - PBAP(Phone Book Access), MAP(Message Access), SPP(Serial Port)
Copyright © 2017 Minds Lab. All rights reserved
Dasan Tower 6F, 49 DaewangpangyoRo, BundangGu Seongnam City, GyeonggiDo, Korea T.031-625-4340 F.031-625-4119 | www.mindslab.ai www.mindsinsight.co.kr
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