Mobile Apps - Why Agile Project Management Matters
Roland Gropmair, PMP
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Agenda
• Introduction
•Mobile Apps and Project Managers
•Mobile Apps and Agile
• Apps for Enterprise
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About Me
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http://mashable.com/2012/02/07/app-economy-boosts-job-growth/
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315 millioniOS Devices
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25 billioniOS Apps downloaded
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550,000iOS Apps available
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$4 billion
http://www.apple.com/pr/library/2012/03/05Apples-App-Store-Downloads-Top-25-Billion.html
Amount paid to Apple developers
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Another huge success - the game Tiny Wings
But is that the norm, or the exception?
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http://en.wikipedia.org/wiki/Levi_Strauss
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http://www.myjewelrybox.com/articles/3_great_gold_rush_adventures/
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Typical Project Team
Project Owner
Mobile App Developer
Designer UX
Backend Developer
Project Manager
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PMBOK Knowledge Areas
• Integration Management
•
• Time Management
• Cost Management
• Quality Management
• Human Resource Management
• Communications Management
• Risk Management
• Procurement Management
• Scope Management
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My Lessons Learned
•App Store approval
• ‘Prototype’ vs. ‘App Store ready app’
•Network offline
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Plan for Phases
Loop
Launch Listen
‘Four Ls’ ™RG
Labour
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MVP
Minimal Viable Product
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‘If you are not embarrassed, you have waited too long...’
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Software Engineering
http://en.wikipedia.org/wiki/Waterfall_model
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Agile Method
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Development Process
• Sprints, daily stand-ups
• Source code control
• Testing: dedicated team, test book
• Project Manager, Steering Committee
• International teams
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Case Studies - Iterations
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http://gizmodo.com/5084887/gizmodos-20-essential-iphone-apps
AOL Radio in 2008
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Foursquare in 2009
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2010
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Xcode
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Xcode
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Xcode
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Apps for Enterprise
What’s your mobile strategy?
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Gartner: Top 10 Strategic Technologies for 2012
http://www.gartner.com/it/page.jsp?id=1826214
‘Enterprises will have to come up with two mobile strategies – one to address the business to employee (B2E) scenario and one to address the business to consumer (B2C) scenario.‘
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Percentage of mobile Web users who never or infrequently use the desktop Web
US: 25%
UK: 22%
http://mobithinking.com/mobile-research-casestudy
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Mobile Website vs. Apps
•Mobile Website runs in the browser - optimized for mobile
•Mobile App runs on the device - on the device OS. Distributed via the App Store
•Mobile website usually easier & cheaper
• Suggestion: serve new users with mobile website; existing customers with mobile app
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Case Studies
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Summary
• Gold rush over - still opportunities
• Especially for Project Managers!
• Remember iterations: Agile MVP Four-Ls
• Enterprise - Huge Potential
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