The Big Ideas Weren’t So Big
• MWC is still focused on the business needs of operators and their adjacent businesses.
• Operators are realizing that the marketing industry will help make up for declining voice revenue.
• Technology companies awakened to the power of the consumer and have become friendly to marketers.
Mobile Kung-Fu
• Marketers saw the birth of solution platforms that bridged networks, operators, and systems.
POWERFUL SOLUTIONS IN A SMALL PACKAGE
A Loud Ring in a Quiet Theater
• Future consumer mobile services will need both contextuality and intelligence to be successful.
• Services in a relevant cultural context are coming to the developing world.
MOBILE SERVICES THAT DISRUPT STATUS QUO MARKETING – TO THE BENEFIT OF BRANDS
To Much of a Good Thing
• While data will make these serves possible, the big data issue – privacy – was barely discussed.
LEARNING TO SWIM AND NOT DROWN IN THE FLOOD OF MOBILE DATA
The Unconnected Life is Not Worth Living
• This was where the action was, especially with announcements from Ford and GM to launch fully-connected, open-software cars.
CONNECTION IS BREAKING FREE FROM COMMUNICATION
Brave Old World
• Content itself was not at the heart of the debate of the MWC.
CONTENT, COMING SOON TO A DEVICE VERY NEAR YOU