Module 2, Unit 6Objective Setting & Monitoring
Review – open ended questions
SMART objective example
Capacity
By the end of the 22nd October 2010, 11 out of 12 Reef rangers will be able to merge open ended questions in survey Pro (as measured by a show of hands in class; up from 1 on the morning of the 21st of October)
Module 2, Unit 6, Session 3
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Open ended question analysis
Lola surveyQ44 (Q121) What benefits might there be in establishing a Lola Marine Sanctuary Committee ? (Write in one or more answer, None or Don’t Know)
Well managed MPAMore effective MPAFunctioning MPA
More participation
Strictly enforced MPAWell guarded MPA
Session 3SMART Objectives - review
SMART objective example
Capacity
By the end of the 22nd October 2010, 11 out of 12 Reef rangers will be able to write smart objectives based on results found in the Lola Survey file for every section of the ToC
Module 2, Unit 6, Session 3
Module 2, Unit 5, Session 4
Template for writing a SMART objective:By August 2012 the % of respondents (specify TA) who say _______ (Insert wanted result as phrased in KAP survey questionnaire, taking into account response options)will increase (or decrease) from x% measured in February 2011 to y%, up (or down) by (y-x) pp
Exercise:Using Lola survey Pro file, draft 3 SMART objective for 3 of the components of the ToC. You can choose from K, A, IC to BC, TR and CR
Module 2, Unit 5, Session 4
Attitude
Q25 (Q95). What do you think about the location of the LMS?Right answer: “in the right place”
SMART objective:By August of 2012 the % of respondents who say that the LMS is “in the right place” will increase from 28% measured in October 2010 to 73%, an increase of 45pp (Q25/95).
By August of 2012 the % of fishers who fish near the LMS who say that the LMS is “in the right place” will increase from 31% measured in October 2010 to 76% (an increase of 45pp)
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Behavior change – all respondents
Q53 (Q112) Have you seen anyone gleaning in the Lola Marine Sanctuary at any time in the past 6 months?
Answer we are looking for: No
By August 2012 the % of respondents (specify TA) who say _______ (Insert wanted result as phrased in KAP survey questionnaire, taking into account response options) will increase (or decrease) from x% measured in February 2011 to y%, up (or down) by (y-x%) pp
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Behavior change – all respondents
Q53 (Q112) Have you seen anyone gleaning in the Lola Marine Sanctuary at any time in the past 6 months?
Answer we are looking for: No
By August 2012 the % of respondents who say they have not seen anyone gleaning in the LMS in the last 6 months will increase from 59% measured in February 2011 to 79%, up by 20% pp
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Behavior change – males age 15-39
Q53 (Q112) Have you seen anyone gleaning in the Lola Marine Sanctuary at any time in the past 6 months?
Answer we are looking for: No
By August 2012 the % of respondents (specify TA) who say _______ (Insert wanted result as phrased in KAP survey questionnaire, taking into account response options) will increase (or decrease) from x% measured in February 2011 to y%, up (or down) by (y-x%) pp
12
Behavior change – males age 15-39
Q53 (Q112) Have you seen anyone gleaning in the Lola Marine Sanctuary at any time in the past 6 months?
Answer we are looking for: No
By August 2012 the % of male respondents aged 15-39who say they have not seen anyone gleaning in the LMS in the last 6 months will increase from 50% measured in February 2011 to 70%, up by 20 pp
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Monitoring Plan(part 2)
Module 2, Unit 6, Session 5
Session Objectives
By the end of this session, campaign managers should be able to:
•Assess the campaign SMART Objectives for each section of the ToC
•Enter smart objectives into your monitoring plan
•Relate objectives to the 3 C
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Monitoring Plan
The 3 Cs:
Capacity
Constituency: K,A,IC,BR,BC
Conservation: TR, CR
Module 2, Unit 5, Session 4
Exercise:
1.Choose two of the SMART objectives we created in Lola and enter in the monitoring plan
2.Choose one of your preliminary objectives, convert it into a SMART objective (based on your best judgment of pp change)
3.Enter your SMART objective into the monitoring plan
Session 6Finalizing Your Theory Of Change
Module 2, Unit 6, Session 6
Session Objectives
By the end of this session, you will be able to:
•Evaluate the components of a Theory of Change
•Critically assess and then update your campaign Theory of Change
Module 2, Unit 5, Session 14
This is How You Begin Your Theory of Change Journey
Module 2, Unit6, Session 6
Literature Review
Preliminary consultative meetings
Site AssessmentStakeholder matrix
Threat identification
Concept Model
Threat ranking
Threat ranking by Scope, Severity, Irreversibility
Prioritized threat
Prioritized threat factorchain from modelSource of stress
Source(s) of Stress
Qualitative research
Initial audience persona
Identify audiences profile
Preliminary Objectives
Results ChainsPreliminary objectives
Research data
KAP Data
Revised Audience persona
SMART Objectives K-CR
BROP
SMART Objectives
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Monitoring Plan
Monitoring plan
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STEPS 1-12
THEORY OF CHANGEfinalized
IMP
LE
ME
NT
AT
ION
Barrier Removal Strategy
Module 2, Unit6, Session 6
Now, You can Refine Your High Level Summary
Narrative summary
Module 2, Unit6, Session 6
Module 2, Unit 6, Session 6
Session Objectives
•Evaluate the components of a Theory of Change
•Critically assess and then update your campaign Theory of Change
Did we meet these objectives?