RESPONSIVE DESIGN 2.0 – MOBILE REVOLUTION
PETER SOLOW – HEAD OF INTERFACE DEVELOPMENT
FACEBOOK.COM/1508DK LINKEDIN.COM/COMPANY/1508-AS
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PROFORM TRAILRUNNER 4.0 TREADMILL
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NOW WITH BUILT-IN WEB BROWSER
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DET SKETE I DE DAGE…
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ONE GIANT LEAP
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THE INTERNET OF THINGS
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GOOGLE’S GLASS
GOOGLE GLASSES
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IWATCH
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ALDRIG FØR HAR SÅ MANGE SURFET INTERNETTET MED SÅ MANGE FORSKELLIGE ENHEDER OG SÅ MANGE FORSKELLIGE BROWSER STØRRELSER
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Disruption will only accelerate. The quantity and diversity of connected devices—many of which we haven’t imagined yet—will explode, as will the quantity and
diversity of the people around the world who use them. FUTURE FRIENDLY
http://futurefriend.ly/
MOBIL VS STATIONÆR BROWSING
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I 2014 OVERSTIGER BRUGEN AF INTERNET VIA MOBILE ENHEDER BRUGEN VIA STATIONÆRE ENHEDER.
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx
UDBREDELSE AF SMARTPHONES
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I nogle tilfælde erstatter ny teknologi tidligere teknologier. Fx bliver fastnettelefonen erstattet af mobiltelefoner, som igen erstattes af smartphones. Andelen af husstande med et fastnetabonnement er faldet fra 78 pct. i 2007 til 51 pct. i 2012. Samtidig er andelen med smartphones steget fra 33 til 50 pct. siden sidste år.
3 MÅNEDER PÅ 1508.DK
3 måneder på 1508.dk
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39 FORSKELLIGE MOBIL DEVICES
SIZE MATTERS
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ZOOM LEVEL X 3 FONT-SIZE X 3 ORIENTATION X 2 SIZE = 30
3 MÅNEDER PÅ 1508.DK
3 måneder på 1508.dk
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Ca. 1400 browserstørrelser
90% AF BRUGERNE SHUFFLER MELLEM ENHEDER
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DET ER IKKE LÆNGERE ET SPØRGSMÅL OM. AT BRUGERE BESØGER ET SITE I DEN ENE ELLER DEN ANDEN TILSTAND. BRUGERE BESØGER SITET I MANGE TILSTANDE.
http://ssl.gstatic.com/think/docs/multi-screen-world-infographic_infographics.pdf
ALDRIG FØR HAR VI SAMLET SÅ MEGET DATA OM VORES BRUGERE, MEN VI VED STADIG INTET OM DEM, FØR DET ER FOR SENT
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ALT DET VI IKKE VED – HVEM DE ER
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ALT DET VI IKKE VED – HVAD DE LAVER
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ALT DET VI IKKE VED – HVORDAN DE SER OS
TAK TIL BRAD FROST
DETTE ER IKKE BARE INTERNETTET
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CONTEXT SPECIFIC BROWSING
MANGE AF DE FORUDINDTAGEDE IDEER VI HAR
HAFT OM BRUGEN AF MOBILE ENHEDER, HAR
VIST SIG IKKE AT HOLDE STIK
38 million Americans 'shop online on the toilet
82% of smartphone users check and send email with their device. Google – “The Mobile Movement” (April 2011)
YOU SNOOZE YOU LOOSE
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CASE: FINANSMINISTERIET
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CASE: FINANSMINISTERIET
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CASE: FINANSMINISTERIET
RESPONSIVE DESIGN ER IKKE LÆNGERE EN MULIGHED, MAN KAN FRAVÆLGE
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ANGIV EMNE
RESPONSIVE DESIGN FOR LET ØVEDE
25. Maj 2010 – A List Apart
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1. A flexible, grid based layout 2. Flexible images and media, and 3. Media Queries Ethan Marcotte, Responsive Web Design
ANGIV EMNE
TOOLS OF THE TRADE
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HTML 5
CSS 3
JAVASCRIPT
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SE VIDEOEN PÅ: https://vimeo.com/65717488
ANGIV EMNE
RESPONSIVE WEBDESIGN ER EN DELMÆNGDE AF ADAPTIVE WEBDESIGN “Adaptive web design is about creating interfaces that adapt to the user’s capabilities (in terms of both form and function). To me, Adaptive web design is just another term for progressive enhancement…”
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ADAPTIVE WEB DESIGN
RESPONSIVE
Aaron Gustafson, Adaptive Web Design
BUILD TO LAST
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I LIKE AN ESCALATOR BECAUSE AN ESCALATOR CAN NEVER BREAK, IT CAN ONLY BECOM STAIRS. -MITCH HEDBERG
ADAPTIVE WEB DESIGN
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FEATURE DETECTION
DEVICE APIS
PERFORMANCE
CONDITIONAL LOADING
CONTENT STRATEGY
HTML5
TOUCH
ERGONOMICS
RWD
RESPONSIVE WEBDESIGN ER MEGET MERE END TEKNIK OG DESIGN
ET ÅR EFTER VERSION 1.0
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MOBILE FIRST (CONTENT FIRST) RESPONSIVE WEBDESIGN
FRA SITE TIL SERVICE (SITE)
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RESPONSIVE WEBDESIGN GÅR IKKE UD PÅ AT LAVE SMARTERE BEHOLDERE, MEN SMARTERE INDHOLD TIL BEHOLDERNE
INDHOLD I FOKUS
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PEOPLE'S CAPACITY FOR BULLSHIT IS RAPIDLY DIMINISHING
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BRAD FROST - For a Future-Friendly Web (Mobilism 2012)
INDHOLDS STRATEGI
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Kristina Halvorson, Content Strategy for the Web
“Generally speaking, your web content is useless unless it does one or both of the following: - Supports a key business objective - Supports a user (or customer) in completing a task”
INDHOLD OG PRIOTERING ER NØGLEN TIL ET BEDRE RESPONSIVE LIV
“ESSENTIALLY WHAT IS THE MESSAGE THAT NEEDS TO BE COMMUNICATED
IF I WAS ONLY ABLE TO PROVIDE THE USER WITH UNSTYLED HTML?” — BRYAN RIEGER
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MOBILE FIRST WIREFRAMES
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1
2
3
4
5
1
2 3
4
1
2 4
3
5
RESPONSIVE FLOW
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CONTENT AND FORM ARE LOVERS, THEIR LOVE-CHILD IS DESIGN
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MOBILE FIRST DESIGN?
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I'M JUST GOING TO COME OUT AND SAY WHAT SOME OF US HAVE BEEN THINKING ABOUT RESPONSIVE DESIGN. IT BREEDS BORING.
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Jonathan Longnecker http://www.netmagazine.com/opinions/responsive-web-design-boring
MOBILE FIRST DESIGN
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- MY WEBSITES RUN FASTER DEVELOPING MOBILE FIRST. I HAVE RECODED WEBSITES RESPONSIVELY AND MOBILE FIRST AND HAVE OFTEN TIMES REDUCED MY LOAD TIME BY 30-40%
- MY CLIENTS UNDERSTAND CONTENT PRIORITY AND VISUAL HIERARCHY EASIER AND BETTER. THEY CAN ALL RELATE TO THE FRUSTRATION OF NOT GETTING THE CONTENT THEY WANT ON THEIR MOBILE BROWSERS AND I CAN EASILY USE THIS FRUSTRATION TO CONVINCE THEM TO RECONSIDER THE DESKTOP EXPERIENCE
- MY WIREFRAMING HAS GONE FASTER WITH POINT #2. SINCE THE CLIENTS NOW KNOW WHICH INFORMATION IS MORE IMPORTANT TO THEM AND THEIR USERS, I CAN TAKE THAT AND TURN IT INTO LARGER SCREEN WIREFRAME WITH THEM THAT THEY UNDERSTAND
Helen Tran http://designshack.net/articles/css/mobilefirst/
THE REASON APPLE MAKES SUCH GREAT PRODUCTS IS THAT THEY KNOW EXACTLY WHAT TO LEAVE OUT VS. WHAT TO ADD-IN. THE USER EXPERIENCE ON THE ORIGINAL IPOD: INCREDIBLY SIMPLE. THE SAME IS TRUE OF THE BEST RESPONSIVE DESIGNS.
DESIGN PRINCIPPER
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THE EDL BLOG http://blog.edlconsulting.com/ecommerce/responsive-design-inglorius-hack-or-panacea/
EN RESPONSIV PROCESS
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“RWD COMES UNDER CRITICISM FOR NOT BEING COMMERCIALLY VIABLE. IT’S BECAUSE IT’S TRYING TO BE SHOE-HORNED INTO AN EXISTING, FIXED-CANVAS, INFLEXIBLE PROCESS.”
DEN PERFEKTE PROCES
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Mark Boulton, on responsive workflow
PROCESSEN – V. 0
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PROCESSEN – V. 1.0
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PROCESSEN – V. 1.0
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PROCESSEN – V. 1.0
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PROCESSEN – V. 2.0
STRATEGI INDSIGT KONCEPT
DIGITAL DESIGN
HTML MOCKUP
SKETCH
WIREFRAME
INTERFACE DESIGN
PROTOTYPE TEST
BASERET PÅ Pon Kattera Senior Interaction Designer
LIVE PROTOTYPE
LEAN UX
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"IS THE PRACTICE OF BRINGING THE TRUE NATURE OF OUR WORK TO LIGHT FAST, WITH LESS EMPHASIS ON DELIVRTABLES AND GREATER FOCUS ON THE ACTUAL EXPERIENCE BEING DESIGNED."
LEAN UX
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HAR SINE RØDDER I AGILE METODER OG LEAN STARTUP HVOR MAN ARBEJDER MED RAPID PROTOTYPING.
HYPOTESER OPSTILLES OG TESTES.
LEAN UX
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LEAN UX
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LEAN UX
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RESPONSIVE WEBDESIGN HAR ÆNDRET VORES TILGANG TIL NETTET PÅ TVÆRS AF SAMTLIGE FAGDICIPLINER
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JEG HAR EN FANTASTISK IDE TIL EN APP
DET ER IKKE LÆNGERE ET SPØRGSMÅL OM, HVORVIDT VI SKAL UDVIKLE ”NATIVE ELLER RESPONSIVE”, MEN HVORDAN VI LAVER LØSNINGER, DER UNDERSTØTTER BÅDE MOBILE WEBSITES OG NATIVE APPS NU OG I FREMTIDEN
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EXERGI
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APP, MOBILE OG DESKTOP
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DESPITE RESPONSIVE DESIGN ALREADY HAVING BEEN AROUND MORE THAN TWO YEARS, IT’S STILL IN MANY WAYS A FLEDGLING METHODOLOGY. DESIGNERS ARE FACED WITH AN EVER-CHANGING LANDSCAPE OF DEVICES, CODE FRAMEWORKS AND SCRIPTS – AND, OF COURSE, THE NEED TO WORK IN A NEW WAY WITH CLIENTS TO MANAGE THE PROCESS OF CREATING RESPONSIVE WEBSITES.
RESPONSIVE WEBDESIGN – UDFORDRINGER OG LØSNINGER
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James Young – http://www.netmagazine.com/features/top-responsive-web-design-problems-and-how-avoid-them
DE MEST ALMINDELIGE PROBLEMER MED RESPONSIVE WEBDESIGN
1. EXPLAINING RWD TO CLIENTS
2. THE LACK OF A STATIC DESIGN PHASE
3. NAVIGATION
4. IMAGES
5. TABLES
6. CONVERTING OLD FIXED-WIDTH SITES
7. WHAT TO SERVE USERS OF OLD VERSIONS OF IE
8. TESTING TIME AND COST
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RESPONSIVE DESIGN IS NOT A PANACEA RATHER A GREAT STEP IN THE RIGHT DIRECTION
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BRAD FROST
TAK @PSOLOW 1508.DK NÆSTE MORGENBOOSTER: 18. SEPTEMBER DIGITAL STRATEGI TOOLKIT