8/6/2019 Motionless at RIM

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IN MINUTES News and events — visually 

INCREASING COMPETITION

TABLETS

MOBILE APPLICATIONS

Motionless at RIM

2011

Shares are down 50%. The BlackBerry PlayBook is raising little enthusiasm. Sales forecasts for the tablet have beenhalved for the second quarter of 2011. RIM will not have new models of BlackBerry on the market before the end ofthe summer, unlike Apple, which will launch a new iPhone. And 200 employees at RIM’s headquarters in Waterloo,Ont., are being laid o.

• The power of BlackBerry is in the corporatemarket. For 10 years, the BlackBerry was synony-

mous with “business” through its unique securitysystem which is almost impossible to hack.

• Now the BlackBerry hascompetition. As the iPhone andAndroid phones are becomingmore sophisticated, and compa-

nies allow employees to use thephone of their choice.

2003 & 2005Oprah Winfrey introducesthe BlackBerry 7105tduring a “FavouriteThings” segment on her

talk show.

2006RIM and NTP signan agreement for$612 million toresolve patent

dispute.

2007The Apple iPhoneand the Androidoperating systemby Google is

announced.

GLOBAL MARKET SHARE: Smartphones

Consumers are less likelyto switch to anotherplatform if they have tobuy all their applicationsagain.

RIM hasunderesti-

mated the iPhone and

iPad. The PlayBookhas earned a fair shareof negative reviewsbased on some of itscurrent shortcomings.With smartphonesales down, this hascaused RIM to cut itssales target forPlayBook tablets in

the second quarter toone-third of its originalestimate.

Computer sales (U.S.), %

2010

18%

44%

32%

17%

44%

27%

17%

43%

23%

17%

42%

20%

17%

42%

19%

17%

42%

18%

2011 2012 2013 2014 2015

6%13%

18% 21% 23%23%

OcePortable

NetbookTablet

370,000

150,000

25,000SmartphoneApps

2008

OTHERS

8.2%

16.6%

11.8%

11%52.4%

201015.7%

16%

4.2%22.7%

37.6%

3.8%OTHERS

1984Research In Motion was

founded by Mike Lazaridisand Douglas Fregin.

1985RIM produces wirelessscreens for GM.

1988RIM develops wirelesstechnology for Mobitexnetwork.

1992Jim Balsillie invests$250,000 in RIM andbecomes co-CEO.

1995The interactive pager tosend and receivemessages via the Internet.

1997RIM hits $115 million onthe TSX.

1999RIM introduces theBlackBerry. RIM now worth$250 million on Nasdaq.

2001RIM is sued forinfringement of eight NTP

patents in the UnitedStates.

2002The BlackBerry isupgraded to include voiceand data transmissions.E-mail capabilities areimproved.

2003

BlackBerry 7200 colour isreleased.

RIM FALLS

Sources: Generation-NT.com, Loopinsight.com, Wikipedia, Finance.yahoo.com —INFOGRAPHIC BY JUSTIN STAHLMAN/QMI AGENCY