Publicity & Social for Mpowerment Projects
Taylor Stockett@cstockett05
Let’s Discuss
1. Culture of Connectivity2. Major Platforms Tips 3. Dating App Ads4. Upcoming Platforms
Culture of Connectivity• Millennials ~4-10 hrs/day on phones1 • 96% have joined a social network2
• Social Media passed porn as #1 activity online2
• Communication has become more visual!• Emoji's, Pictures, GIFS, & Video = Engagement
Major Platform Tips
PlanCreate/CurateBoost or “Tribe” ContentTrack
(MPCAPS blog)
Tag & Hashtag #foreverSchedule/post at 5pm3
-Hootsuite
Twitter Chats!TweetdeckUse the GIF keyboardTweet w/ trending topics
Dating App Ads
Grindr
Apple & Google guidelinesExpensive, gurlll!
Scruff
FREE BenevoladsGuideStar URL-a national non-profit registry
Jack’d
By Online Buddies Inc“App safe” content Explicit material: Manhunt
App Ads 2015
Not approved:
2016 Ads
2016 Ads
Upcoming Platforms
Snapchat
Personal & AuthenticDisappearing ContentGeofilters, Take Overs, & Stories
YouTube Connect
Coming Soon4
Livestream (FB/Periscope)
Recently Encripted5
Mass Texting
Privacy Policy
Video!!!
Interactive: Add us Snapchat!
Thank You!!!