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not menot me
1. Name: James G. Leventhal
2. Title: Director of Development and Marketing
3. Organization: Judah L. Magnes Museum
4. Background: Working in museums since I was 16
5. Experience: Educator, guide, collections management, technology, project management, fundraising, public relations, marketing, security, visitor services, major donor and board relations
6. Education: MA and MBA
7. Notes: Jack of all trades and master of none…
Development as seeing Development as seeing relationships.relationships.
An enthusiast. A An enthusiast. A generalist. An evangelist.generalist. An evangelist.
1. Introduction
2. Aphorisms *
3. A Little Organizational Psychology
4. Three Examples
A. The Metropolitan Museum of Art: Way Done
B. Magnes: Done
C. Western Museums Association: Doing
5. What?!
(* - a terse formulation of a truth or sentiment; pithy - “tersely cogent”)
Development consists of those often subtle, frequently intangible, and not immediately measurable acts which draw donors and volunteers closer to the organization into an understanding of shared values. (1997: 15)
The poetry of The poetry of processprocess
The beauty of The beauty of bureaucracybureaucracy
It is the process, not the It is the process, not the attainment, wherein lies the value. attainment, wherein lies the value.
Distributed energies and Distributed energies and empowerment win the day.empowerment win the day.
Life is a continual process of Life is a continual process of dying balanced by passion and dying balanced by passion and documentation.documentation.
I sing the body electric.I sing the body electric.
Empower end user in
development and
membership offices
Increase profile of prospecting and
development efforts throughout membership and fundraising cycle
Get approval to move from
mainframe to client/server
Improve membership
access to increase
freedom and profile
Provide empowerment for
younger staff, increasing
retention and greater
“ownership”
Everyone has access.
Everyone’s a researcher.
The Metropolitan Museum of Art Dev e lop men t Mem bershi p Sys tem Mainframe to Client-S erver 2001 -2002
Systems are all about Systems are all about people.people.
collections = objects.collections = objects.
objects = people.objects = people.
Hire New Staff and
Management
Integrate into
exhibiti ons
Deve lop col le ctions wo rk
plan and rais e funds fro m Board
and vo lunteer s (~750K)
Launch Social
Networking Too ls
Ge t na tional attentio n to
increa s e interna l pride and ex ternal per c ep tion
Trans form Muse um
www.magnes.org Judah L. Magnes Museum Digi tization to Trans formation 2004 -2009
Definition Impetus Strategic ContextStructural Context
Corporate Management Monitoring Authoring Rationalizing (Selecting)Structuring (Selecting)
New Venture Development Management
Coaching StewardshipStrategic Building
(Organizational Championing)
Delineating (Organizational Championing)
Negotiating
Group Leader Venture Manager
Technical and Need Linking (Product
Championing)
Strategic Forcing (Product
Championing)
Gatekeeping Idea Generating Bootlegging Questioning
Levels
Core Processes Overlaying ProcessesBurgelman's Process Model of Internal Corporate Venturing (ICV)
Launch blog, facebook pages
and LinkedIn group
Convince others to
participate and see
value
Write Technology
Strategy memo articulating goals and objectives
Engage a pool of volunteers and make blog self-
perpetuating through shared
authorship
Increase volunteerism
Promote the heck out of it
through channels and
networks
WESTERN MUSEUMS ASSOCIATION The Mo ve On-line 2009
More Video in Future
• Here now– Everyone’s got a video camera– Cisco bought Flip Phone
• More orality• More banality• Convergence• “streaming”• Tagging essential for storage, retrieval, relevance• Web4 - where, when, who, what
• More direct connect• Everyware• Blurring lines: real time, alternative reality, memory
Me(s)
1. http://loveitallabove.blogspot.com/
2. http://www.linkedin.com/in/jamesgleventhal
3. http://www.facebook.com/james.g.leventhal?ref=profile
4. http://twitter.com/jamesgleventhal
5. http://www.flickr.com/photos/jamesgleventhal/
6. Google wave at [email protected]