National Strategies, Inc.
• The Pre-Eminent State and Local Public Affairs Firm in America
• Proven Track Record of Success• Our Strength Is Our People
– Principals Who Have Served at the Highest Levels of Politics and Government
– A National Network of 500 Consultants
Premier National Network• Close Personal Relationships
– With State, County, City Decision-Makers
• Proven, Experienced Performers
in Similar Projects• Adherence to Highest Ethical
Standards
Our Business Philosophy
• We Partner with Our Clients• Your Goals and Objectives
Become Ours• Highest Ethical Standards• Building the Best Team for Your
Needs
Fortune 100’s to Start-Ups
Cisco SystemsYahoo!NBC TelevisionGeneral Electric Co.Bayer PharmaceuticalAmerican Management
SystemsNBC
Earth TechTransAmericaLockheed MartinEgovnet.com
Representative Clients
NSI Services for Ford Motor Company
• Strategy• Field Operations• Reputation
Enhancement• Lobbying
Strategy
• Intelligence Gathering• Strategic Counsel – Proactive• Strategic Counsel – Reactive• Political Planning
Intelligence Gathering
• Highest Level “Ear to the Ground”• Trend Spotting
– Political– Legislative– Administrative– Anticipate Problem Areas
• Candid Assessments on Friends/Adversaries
• Impending Leadership Changes• Elections to Watch
Strategic Counsel
Long Term / Proactive• NSI Principals’ Perspective• National Consultant Network
Perspective• Reputation Building / Enhancement• Identify Goals and Objectives• Identify Valuable Relationships• Anticipate Problem Issues• Anticipate Trouble Spots
Strategic Counsel
Short Term / Reactive• Political Assessment• Firestone Crisis Assistance• Reputation Management• Rapid Response in 50 States
– Tailored to Local Dynamics• Champion & Surrogate
Recruitment• Assistance with Attorneys General
Political Planning• Assist PAC
– Target Races– Help Define PAC Objectives– Assist in Adding Funding Sources
• Political Plan Counsel– Support Soft Dollar Policy Change– Vehicles in Kind Program
- Events / Campaigns / Charitable Causes
– Identify Crucial Elections- State / Local / Legislative
Leadership Races
Field Operations
• Relationship Building• Grass-Tops Campaign• Grass-Roots Program• Field Network Critique
Relationship Building
Introductions and Follow-Up for Key Ford Executives to:
• Governors, Attorneys General, Other Constitutional Officers, Legislative Leaders, Mayors, County Supervisors, County Executives, “Change Leaders”
• Key Association Liaison– RGA, DGA, ALEC, NCSL,Senate
Presidents, Speakers, National League of Cities, National Association of Counties, RNC, DNC, State Party Leaders
Grass-Tops Campaign
Coordinate with National Consultant Network to:
• Add Consultant Network as Champions• Add Consultant Network as Champion
Recruiters• Provide Intelligence for Champions and
Recruiters• Assist in Field in Strengthening Ford’s
Congressional Key Contact Program• Create State / Local Key
Contact Program
Grass-Roots Program
Supplement Ford’s Existing Efforts• Organize and Coordinate State Days /
Fly-ins for Key Ford Executives– Integrate State and Local Champions
• Add Non-Traditional Stakeholders– High-Tech Vendors and Suppliers
- Dell, Nokia, Qualcomm, Yahoo, Others• Supplement Traditional Vendor
Involvement• Provide State and Field on-the-
Ground Integration
Field Network Critique
• Review Ford’s Existing Consultants and Political Operatives – Retention Advice– New Addition Hiring Counsel
• Short-Term Recommendations• Long-Term Recommendations
Reputation Enhancement Programs
• California Crisis Management• Attorney General Project• Community Involvement Project• Investor Relations Assistance
California Crisis Management• Identify Appropriate Team from
California Consultant Network– Legislative Specialist– Attorney General Specialist– Governor Specialist
• Negotiate Team’s Involvement• Assess Ford’s Political Capital with
State Leadership– Gubernatorial, Legislative,
Attorney General• Provide Strategic
Counsel
• Develop Plan• Reputation Management
– Protect and Enhance Ford in California
– Build and Strengthen Ford Relationships at all Levels of Government
• Integrate and Coordinate Efforts– Among California Team– In Concert with Federal
Relations Team
California Crisis Management(continued)
Attorney General Project• Direct Contact Through National
Consultant Network to Targeted AG’s• Utilize Former AG’s and AG Specialists
Among National Consultant Network• Liaison to NAAG and Partisan AG
Associations• Identify Top Policy and Political
Initiatives of AG’s– Support Financially and Otherwise
• Integrate with Political Plan – Support Friends /
Defeat Adversaries
Community Involvement ProjectLeverage Ford Charitable-Giving
Program to Political Imperatives• Utilize National Consultant Network
– To Identify Favored Projects of Leaders– To Identify Favored Charities of Leaders– To Assist Ford in Locating Charitable
Opportunities in Order to Improve Tone and Message with Key Leaders
– To Deliver Contributions– To Arrange Appropriate Notice and
Public Relations
Investor Relations AssistanceEncourage Investment in Ford
Securities• Liaise with Public Sector
Institutions– Such as CALPERS, Other State
Retirement Boards• Assist with Local Reputation
Management– Particularly During Crises
Lobbying
• Direct Lobbying – Proactive• Direct Lobbying – Reactive• State Policy Initiative
Direct Lobbying - Proactive• Offensive / Long-Term / Goal-Specific
– Integrated with Ford Resources– Reputation Building
• By NSI Principals– To Federal, State, Local Officials
• By NSI Consultant Network Access to Each and Every:– U.S. Senator / Member of Congress– Governor / Attorney General– State Senate President and Speaker– Mayor /
County Executive
Direct Lobbying - ReactiveDefensive / Short-Term • Reputation Management• Real Time Response to Crises
– Eg. California Team in Place in Hours– Immediate Mobilization of Resources– Quick Intelligence from National
Network of Consultants– Quick Political Assessment– Identification and Recruitment
of Allies and Champions
State Policy Initiative
• Conduct Resource Inventory• Identify Short-Term Issues of
Import– Assess Firestone Impact on
Statehouse• Identify Long-Term Issues
– Direct Manufacturer Sales – Dealer Franchise Questions – State and Local Procurement– Others
The NSI Team Approach
• The Ford Team– Al Gordon– Paul Hatch– Tim Onoff– 500 Consultants Nationwide
• We Play To Win!• Nationally-Certified Ethics
Program• Strategic Partnerships with
Our Clients
The NSI Advantage
• Hands-on Experience in Every State, County and City
• State-by-State Project Management and Oversight
• Experienced Strategic Counselors• Public Affairs, Regulatory Relations
and Legislative Advocacy Experts• State and Local
Procurement Specialists• Ready on Day One