Monetizing Your Inventory Netric Style
The initiative to generate MORE revenue for your unsold inventory
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
Background
Background
Netric Sales is an initiative to help online publishers to monetize their unsold inventory more efficiently
o Wyatt Group active in online business since 1998
o Channel management became a key issue
o Netric Sales was founded as a result of our own needs
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
The Eco-system
5 Johan Thorbjörnsson
Executive Sales Manager| www.netricsales.com
6
Reality Publishers live in a very real and challenging environment where every ad-related dollar is pivotal to success and sometimes even survival.
To cope with the increased pressure the ad-networks have historically been loyal and handy servants to help fill revenue-gaps and maintain publisher yield.
Now…
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
Blogg.se Tyda.se Devote.se Bilddagboken.se
Adver8sers and Media Agencies
WebTraffic TradeD Specific Media AdAc8on
7
Netric We consolidate the network-advertising world for you as a publisher to optimize and leverage your results on unsold inventory.
We enhance your results with the correct types and numbers of networks.
We also enhance networks with the correct sites based on target groups.
A classic win-win moving the industry forward
Consolidating the eco-system
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
Blogg.se Tyda.se Devote.se Bilddagboken.se
Adver8sers and Media Agencies
WebTraffic V.more Specific Media AdAc8on
8
Different Revenue sources – Different Capabilities
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
High Fill-rate
Low CPM High CPM
Low Fill-rate
Webtraffic TradeDoubler
Adaction
Vendemore
Microsoft Media Network
Oridian
Google Syndication
Eniro
Zanox Adoperator
Mikkelsen Media WordOn
Specific Media
IQ-Medier
Yieldivision
Paxor Media She-Network
Thunder Road
What is the matrix?
Repor8ng Op8mizing Tes8ng Traffic Analysis
Analysis of site and impleme8ng Traffic and adserver
Install tags for networks and Tes8ng and op8miza8on
Weekly and monthly repor8ng
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The Netric Matrix The Netric Matrix is our combination of:
o Excellent analysis and experience of online advertising
o Strong relations and solid technology/methodology
o Truly cost efficient, 15 % of revenues and CPM 0,001 EUR for ad views
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
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Applying the right value to an impression
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
Revenue Source 1 Fixed CPM-‐rate
SEK 3.50
Revenue Source 2 Rev Share
SEK 6.20
Revenue Source 3 Rev Share
SEK 1.45
Revenue Source 4 Fixed CPM-‐rate
SEK 3.25
Baseline Supply
Revenue Source 1 Fixed CPM-‐rate
SEK 3.50
Revenue Source 2 Rev Share
SEK 6.20
Revenue Source 3 Rev Share
SEK 1.45
Revenue Source 4 Fixed CPM-‐rate
SEK 3.25
Classic Daisy-Ch.
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Applying the right value to an impression at the right time…Netric Style
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
Revenue Source 1 SEK 3.50
Revenue Source 2 SEK 6.20
Revenue Source 3 SEK 1.45
Revenue Source 4 SEK 3.25
Baseline Supply
Revenue Source 1 SEK 3.50
Revenue Source 2 SEK 6.20
Revenue Source 3 SEK 1.45
Revenue Source 4 SEK 3.25
Netric Style 24/7 Optimization
10% of imps
10% of imps
20% of imps
60% of imps
Rev Source 1 SEK 3.50
Rev Source 2 SEK 6.20
Revenue Source 3 SEK 1.45
Revenue Source 4 SEK 3.25
Reality check
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The Netric’ed publisher o By applying the Netric optimization
matrix to your site you will…
o …smarter ad-spaces optimized for increasing your revenue
o …get the most out of every impression by the right mix of ad-networks
o …have one deal/partner/contract
o Subsequently increasing your profitability and leveraging results
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
Ad-‐network
Ad-‐network
Ad-‐network
Ad-‐network
www.yoursite.com
AD
AD
AD
AD
Increased Re
venu
e
Partners
Sites as well as networks…
Sharing is good! The publishers and networks mutu-ally benefit from the partnership idea. Here are some of our partners:
o All major networks active on the Swedish market
o Partners like recepten.se, tyda.se, spotlife.se, piczo.de, Mittmedia, Blogg.se, Bilddagboken.se
o CASE devote.se: A blog community with a 100 % rev lift
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
Our key take aways o Relieving you from a ton of headaches
o Strict ad-quality and ad-block control
o We know your business by heart
o 25 years of accumulated experience in online and offline media
o We adapt ad-placements to match needs of networks
o Keeping our metrics close keeps your revenues high
o Combination between tech and humans will have the best effect on the results
o Share what you know!
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
The team
Daniel Ahlbert, CEO Co-founder of Netric Sales with 15 years of experience in on and offline media.
Johan Thorbjörnsson, Executive Sales Manager Earlier held the position as Head of Publishers Services at AOL, Stockholm.
Tomas Viksten, Ad-network & Product Manager Earlier held the position as Head of Quantitative Services at AOL, Stockholm.
Sammi Ekdahl, Account & Yield management Earlier held the position as Head of Publishers at Zanox, Stockholm.
And we are hiring…
Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
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