New Madison Ave
An Introduction
What we do
Business IntelligenceVisualization
Analytics
Big Data
KPI’s
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What sets us apart
Focus = marketing + media + sales
Data product design
Third party data expertise
Data monetization strategy
ten year history
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We Help Solve Your Marketing Data Challenges
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Am I using the data I have? Our current assessment process helps you identify “low hanging fruit”.
Do I need additional data? Our strategy practice helps you identify additional high-value opportunities to
leverage data.
I need to maximize the return on my data?
We help you move from reporting to predicting.
Do I have the right technology?
Our gap analysis helps you plan your roadmap.
Does my organization have the right skills?
Our organizational design service helps you transition
My data is not telling the right story.
Data visualization and storytelling is our specialty.
I just need to get control of my data?
Our data quality services provide rapid results.
Challenge NMA Solution
Our Solutions
504/10/2023
Technology Partners: Microsoft, IBM, Oracle, TeradataOpen Source: Hadoop, Hive, H-Base, PIG, Manhut, Sqoop, R
Strategy
Business Intelligence Readiness
Assessment Big Data – Hadoop
Readiness Assessment
Business Intelligence Architecture
Big Data Architecture
Current Situation Gap Analysis
Development
Database Design
Extract-Transform-Load
API Integration
Executive Dashboards
Operational Dashboards
Sales Dashboards
Analytics
Visualization
Descriptive Analytics
Prescriptive Analytics
KPI’s
Sales Order Data Mining
Customer Segmentation
Custom Assignments
Management
Marketing Data Governance
Data Quality Management
Data Cleaning
Project Management
Vendor Evaluation RFP’s | Contracting
New Analytic Service Offering
Insights Segmentation by sex, average order size, frequency of purchase, location concentration of customers, product
sales analysis, customer segmentation by purchase behavior
and much, much more.
BenefitRefine target audiences, optimize media, refine messaging, increase
penetration & loyalty; update products and services, price optimization, new product
development, test sacred cow assumptions and more.
Simple You provide us with your order data, which is easy to get, and we provide
you with great insights.
ValueLow OOP cost: $4,500
2 week turnaround
LIFTSales Order Data
Mining
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The company we keep
A Gallery of Work
Custom BI Solutions
Custom Marketing Tools
Prototypes/Proofs of Concept
FAQ’s
904/10/2023
• A. We see this often. There are many potential root causes such as bad data, confusing visualizations, over-use of charts, slow performance, etc. We would recommend a two week “Gap Analysis” to pinpoint the root cause(s) of your issue and recommend a strategy to correct.
Q. I have a business intelligence system, but it is not meeting my
needs. Can you help?
• A. Absolutely, marketing business intelligence is our specialty. We have deep experience both on the client and media agency side. We know marketing data, KPI’s, analytics, third party data sources, business processes, eco-systems and emerging trends and technologies. And we have experience with small, medium and large organizations, with each having its unique challenges and opportunities.
Q. I require a partner who has deep expertise in marketing data.
My current I.T. staff has limited knowledge in this area. Can you
help fill this need?
• A. Our recommendation would be to perform a “Marketing Business Intelligence Readiness Assessment”. It will evaluate your vision and needs, current technologies, skills and payoff and provide you with a comprehensive presentation for management.
Q. I would like to implement a marketing business intelligence
solution, but I’m not sure my company has the resources or desire to make it successful.
What should I do?
We look forward to working with you
Rob Kingston914-406-0604
New Madison Ave:www.newmadisonave.com
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Thank You