Presenter:
Glenn Gaudet
Chief Marketing Officer
Confidential
Podcast Aggregation & Distribution
Confidential
Our Brands
What is a Podcast?
• Audio & Video Content in Downloadable Format
• Downloaded vs. StreamingDevice FriendlyAnytime, Anywhere
• Syndicated or StandaloneSyndicated is best for distributionRSS
- Podcatchers- Aggregators- RSS Readers
• Do You Listen or Watch?
Podcast Consumption (16-54 age demo)
• Penetration among Internet Users
21% in 200749% in 2008
• USA Frequency
Daily 16%Weekly 37%Monthly 20%
Worldwide Q1 2008 Consumption
Source: Universal McCann - Next Thing
Now Report March 2008
Why Podcast?
• Brand awareness• Market education• Message
distribution• Internal/external
training• Increase
targeted lead flow
• Drive revenue!
What if I Don’t Podcast?
• Use existing mediaWebinarsTelebriefingsRecorded event sessionsRecorded company meetingsConference Calls
• Create new programsSales messaging and educationCustomer messaging and educationChannel messaging and education
Create an Audience
• Existing Marketing
• Widgets• Social Media
BuddiesRatings
• Search Engine Rankings
• Aggregators like Podcast.com
Generate Valuable Leads
• Request contact and demo info as the price for consuming FREE content
• Sweeten the pot with a strong CTA - white papers, newsletters etc.
• Be specific about content
• Create unique content to YOUR market
Want to Learn More?
• Stop by the Podcast.com pod here at the event• Contact me directly:
Glenn [email protected]: glenng
• Visit our web sites:http://Podcast.com - Podcast distribution sitehttp://Treedia.com - Corporate site
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