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Newsletter of the Future

Elevate Your Message. Live Your Life.

Integrated eMessaging Solutions

Email Approach Circa 20th & 21st Century:

ISN’T IT TIME TO STOP FORMATTING ?????


Current Challenges

• Too many emails• Too much pressure to sell• Same look & feel• Too much time:– Cutting & pasting– Formatting– Scheduling & discussing


What We’re Not Doing

• Testing• Being Creative• Triggered Campaigns• Being Strategic• Using What We’ve Got• Reallocating Time for All of the

Above!


New Method for 2014:

• CIA Method:– Consolidate– Integrate– Automate

(Tracking is inherent in the name!)

Time Out for Theory

Stop Pushing Buttons. Push the Right Buttons.


Tripod Principles of Modern Marketing

• Multi-channel• Multi-touchpoint• User-centric

Requires:• Time• Creativity• Subject-Matter Expertise


Integration & Automation

-Private social-Public social media channels (Pinterest, Fb, Twitter…)-Publication sites-Other databases-PR databases-Blogs

Newsletter of the Future

Needed Elements


Element #1: Preference Centers

• Language Preferences• Sending Time Preferences• Time Zone Preferences• Zip Code Location• Screen/Device-

Independence


Element #1: Preference Centers

• Moving into using individual-level specific data for targeting & automated delivery

• Using multiple source systems for content

• Using established tagging systems across content

• User-dictated preference levels & selections

• No staff involvement in production, distribution or delivery


Element #1: Preference Centers Utilizing Taxonomies (Tagging)


Element #2: Responsive Design


Element #3: Hyper-Personalization


Element #4: Educational Sales


Element #5: Integrated Systems (CMS)


Element #6: Transactional Platform


Element #6: Transactional Platform• Different network send structure• Email newsletters dynamically

compiled for each individual at time of send based on preferences, smarty tags, etc.

• Can’t preview as a test• Fully automated and scheduled

based on user’s input

Newsletter of Today

Put it in Action. Show me the Money.


Member 1


Member 1


Member 2


Member 2


Responsive


Responsive


Email Analytics


Summary:

21st Century: • Multi-channel• Multi-touchpoint• User-centric

CIA Method:• Consolidate• Integration • Automation