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Next-Gen Data Synchronization Prepare Your Business for the Future of Information Management
Real Solutions. Real Results. June 20, 2012
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Speakers/Presenters Introductions
Melissa Longnecker, Program Manager - IDEA
• 12+ years of experience helping organizations define and achieve strategic goals
• Instrumental in development of the Data Management Platform (DMP) and the DMP pilot program
Boris Ivanov, Senior Software Developer and Partner – Digital Business Architects (DBA)
• 15+ years experience in software development and IT consulting
• 10+ years experience in global data synchronization, including work with the GDSN
• IDEA partnered with Digital Business Architects to develop software for solutions like IRD CERICOMX ® and the DMP
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Agenda
Please type questions here.
DMP for Manufacturers
Manufacturer Demo
DMP for Distributors
Distributor Demo
Conclusion/Q&A
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DMP for Manufacturers
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The Reality for Manufacturers Ma
nufac
turer
s
Disparate silos of data
Data may not be consolidated
Disparate data silos as a result of:
• M & A growth
• Custom silos for trading partners
• Different company divisions
Data may not be standardized, is out-of-date or is duplicated across silos
MARKETING
CUST. SPECIFIC
ENTERPRISE
ENTERPRISE
MARKETING
CUST. SPECIFIC
ENTERPRISE
MARKETING
CUST. SPECIFIC
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The Reality for Manufacturers Ma
nufac
turer
s
MARKETING
CUST. SPECIFIC
ENTERPRISE
ENTERPRISE
MARKETING
CUST. SPECIFIC
ENTERPRISE
MARKETING
CUST. SPECIFIC
Dawn Wright-Perry Master Data Manager Milbank Manufacturing
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Manu
factur
ers
The Reality for Manufacturers
Use just one application to connect to all partners
2-Way Dialogue
Direct
MARKETING
CUST. SPECIFIC
ENTERPRISE
ENTERPRISE
MARKETING
CUST. SPECIFIC
ENTERPRISE
MARKETING
CUST. SPECIFIC
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The Reality for Manufacturers
ENTERPRISE
MARKETING
CUST. SPECIFIC 2-Way Dialogue Direct
Dawn Wright-Perry Master Data Manager Milbank Manufacturing
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Manufacturer Demo
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DMP for Distributors
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The Reality for Distributors
Buyers
Why do distributors need product information?
Populate web storefronts
Build the foundation for catalogs
Train counter sales team
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The Reality for Distributors
What are some situations where data is not communicated successfully between the
distributor and manufacturer?
Sending requests to the wrong contacts
Data is not sent in time to meet a distributor’s deadlines
The data received is in an incompatible format
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The Reality for Distributors
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The Reality for Distributors
Manual Consolidation
Buyers
Jason Archbold Marketing Catalog Supervisor Border States Electric
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The Reality for Distributors
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The Reality for Distributors
Parse and validate product information before importing it into ERP systems to
use in print and digital media Buyers
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The Reality for Distributors
Communicate product requests down to the item level so manufacturers can
prioritize requests.
Checklist
I have a promotion. Can I get X, Y and Z data? Two-way Communications
Buyers
Yes, sending now!
Got it! Data is great! Thanks!
Jason Archbold Marketing Catalog Supervisor Border States Electric
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The Reality for Distributors
12
3
6
9
Manufacturer Provided Data
Data Scraped From Websites
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Distributor Demo
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The DMP Pilot Program
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2012 eBiz Forum
Sept. 25-27th Omni Mandalay Hotel at Las Colinas
Dallas, Texas www.idea-ebizforum.com
Learn more about the DMP at Forum sessions including “Connecting with the Data Management Platform (DMP)” and “The Road to Automation & the DMP”
User groups for IDW, IDX and IRD CERICOMX® customers
Network with senior executives, IT/eBusiness and Sales/Marketing in the electrical industry
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Conclusion
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