NIANTIC Lab
Company PresentationEECS 441
Zangnan Yu (yuzan)
John Hanke
● Keyhole : geospatial data visualization
● Google : Google Earth; Google Map
● Niantic : augmented reality mobile games
2012Field Trip: guide to the cool, hidden, and unique things in the world around you
2013 2016
2014
Independence and Investment
● End of 2015
● $25M in total
● < 100 employs
Business Model
● Ingress: Ads Sponsors
● Pokemon Go: In app purchase○ 29% of all players, made in-app purchases
Success Component
Max Daily Active User In Millions
Future
Reference:
Leveraging the Google Cloud Platform https://www.nianticlabs.com/blog/
These Charts Show That Pokemon Go Is Already in Declinehttp://www.bloomberg.com/news/articles/2016-08-22/these-charts-show-that-pokemon-go-is-already-in-decline
Pokémon GO Usage and Revenue Statisticshttp://www.businessofapps.com/pokemon-go-usage-revenue-statistics/
Wikipediahttps://en.wikipedia.org/wiki/Pok%C3%A9mon_Gohttps://en.wikipedia.org/wiki/Ingress_(video_game)https://en.wikipedia.org/wiki/John_Hankehttps://en.wikipedia.org/wiki/Niantic,_Inc.