Sagem Wireless 2010
November 2010
Sagem Wireless 2010
Agenda
• Sagem Wireless: Strategy and Expertise
• Product Portfolio
– Mobile Devices• Cosy Phone• Puma Phone• Netribe
– Connected Devices• Movilway POS• E Reader
– LTE Solution• Dongle• Gateway
Sagem Wireless 2010
Strategy and Expertise
Sagem Wireless 2010
Sagem Wireless designs and delivers connected lifestyle devices and services for leading OEMs, exclusive brands, and business solution
partners.
Sagem Wireless 2010
Past and PresentSagem Wireless today
• Highly flexible, turnkey, connected lifestyle devices designer…• Headquarters, Sales and Marketing
in Cergy (France) (80 people)• R&D
• in Ningbo (China) (400+ people)
• in Cergy (TR Com subsidiary) (30 people)
• … supported by strong partner ecosystem
App Proc design
Modem Chipset design
NFC integration
Connected services
And many others …
• Positioned to be a leading player in the global LTE revolution
Mobile Phones division launched within Sagem
#1 in France, #5 in Europe
Sagem merged into SAFRAN : Sagem Mobiles
1990s 2000s 2010 and beyond
spun out of SAFRAN, new strategy
1995
2004
2005
2009
Sagem WirelessOwnership Structure
Sagem Wireless 2010
Track Record on Technology and Innovation
1995 2000 2010
1st GPRS TI implementation
WA30501st communicating
PDA
myX-51st colour mid range
myX-61st CCD camera
myS-7Windows
smartphone
1st TI Neptune implementation
Partnership with Fujitsu on 3G
1st EMP dual mode implementation
1st TI Locostoimplementation
Partnership: ST-E on LTE dual mode
PumaPhoneFirst marquee
product
P9522Exclusive phone
Fingerprint sensor
1st Europeani-mode phone
CosyPhoneUltraSimplicity
NFC
BindereReader
NetribeAndroid
Development & delivered high volume delivery for LG
Sagem Wireless 2010
End-to-End Strategic Partner
• Brand consulting capabilities• Market & Consumer insights• Leading design competencies• Expertise in User Experience
• Mastering core technologies• Developing Innovations and
differentiation• Dedicated R&D and
partnerships with leading suppliers
• Nimble and TTM focused organisation• Knowledge of operators
services• Flexible architecture
• Capacity to manage or support customer acceptance• Dedicated Industrialisation
team
• Subcontracted to leading partners
• Handled by Sagem Wireless for Exclusive Brands • Handled by partner (OEM,
MNO, etc)
OEMMNOExclusiveLifestyle
Sagem Wireless 2010
Quality
• Platform Strategy• Advanced Technologies
Exclusive Brands
Marketing, Communication and User Experience
R&D and Product Planning(including 450+ technical staff in Ningbo, China)
Operations
Finance / Legal / HR
• Sales and Business Development
• Brand Relations• Trade Marketing• Product Management
• Strategic Consultancy• User Experience• Services Roadmap
• R&D• Outsourcing • Purchasing
• Manufacturing• Logistics• Customer Service
Customer Segmented Market
Strategic Planning
• Quality control and monitoring
• Single, integrated function
Customer-Oriented Organisation
OEM Brands(partnerships with MNOs
and Lifestyle Brands)
Professional Apps
(device data forwarding, specific projects)
Sagem Wireless 2010
White Label OEM with Design House Services…
Patent PortfolioPatent Portfolio
World Class R&DWorld Class R&D
White LabelOEM
White LabelOEM
DesignHouseDesignHouse
MNO RelationshipsMNO Relationships
Partner EcosystemPartner Ecosystem
UX ExpertiseUX Expertise
Connected ServicesConnected Services
Device MarketingDevice MarketingProduct PortfolioProduct Portfolio
Manufacturing& OperationsManufacturing& Operations
Consumer BrandsConsumer Brands
Industrial DesignIndustrial Design
App & Content PartnersApp & Content Partners
Sagem Wireless 2010
Product Portfolio
Sagem Wireless 2010
Cosy Phone - Comfort and Simplicity with NFC Technology
• NFC technology, easy calling, easy access to data and services
• Ease of use thanks to UI and keypad ergonomy
• Included cradle: Easy to use and direct charging
ProfessionalsConformists
Adults
Launch Date: Already AvailablePricing: 2G:90€ - 3G: 110€
• OS: Proprietary
• Form: Candy Bar
• Screen: QVGA 2,2“
• Network: EDGE 850/900/1800/1900,
HSUPA 900/2100
• Camera: 2MP
• Video: Recording, H263, H264,
MPEG4
• Audio: MP3 , AMR, AAC, Wave,
eAAC+,
• WiFi: No
• GPS: Yes
• Memory: 128MB internal + SD slot
• OS: Proprietary
• Form: Candy Bar
• Screen: QVGA 2,2“
• Network: EDGE 850/900/1800/1900,
HSUPA 900/2100
• Camera: 2MP
• Video: Recording, H263, H264,
MPEG4
• Audio: MP3 , AMR, AAC, Wave,
eAAC+,
• WiFi: No
• GPS: Yes
• Memory: 128MB internal + SD slot
Product Product AttributesAttributes
Target GroupTarget Group
Commercial InformationCommercial Information
Sagem Wireless 2010
Puma Phone - Connected Lifestyle Devices like no other
• Powered by the sun with the Solar Cell, and counter of messages
• Puma DNA: Sport and Lifestyle device with stopwatch, bike tracker and dedicated puma icon messaging
• Connected to cloud services: direct access to PUMA news, social networking, downloadable apps, and mCommerce
Students 18 – 24 years old
Launch Date: Already AvailablePricing: 110€
• OS: Proprietary
• Form: tablet full touch bar
• Screen: QVGA 2,8“
• Network: HSDPA Cat 8,
HSUPA Cat 4
• Camera: 3.2MP
• Video: Video Chat & Recorder
H.264, MPEG-4, H.263
• Audio: MP3, AMR, WAV, MIDI, XMF
eAAC+, AAC+, AAC
• GPS: Yes A GPS
• Memory: 2GB micro SD card
• OS: Proprietary
• Form: tablet full touch bar
• Screen: QVGA 2,8“
• Network: HSDPA Cat 8,
HSUPA Cat 4
• Camera: 3.2MP
• Video: Video Chat & Recorder
H.264, MPEG-4, H.263
• Audio: MP3, AMR, WAV, MIDI, XMF
eAAC+, AAC+, AAC
• GPS: Yes A GPS
• Memory: 2GB micro SD card
Product Product AttributesAttributes
Target GroupTarget Group
Commercial InformationCommercial Information
Sagem Wireless 2010
Netribe - Affordable Smartphone on Android
• Simple and Complete Android connected device.
• Customize 3 different moods: Casual, Pro and After work
• Ease of use thanks to UI ergonomy
Young Adults18 / 35 years old
Launch Date: January 2011Pricing:
Target GroupTarget Group
Commercial InformationCommercial Information
• OS: Android 2.1
• Form: Tablet
• Screen: QVGA 2,8“ Capacitive touch
• Network: EDGE, quad-band,
W-CDMA/HSDPA DL7.2,
•Camera: 3MP EDOFBMP, JPEG, EXIF, PNG & GIF
•Audio: MP3, AAC, AMR, MIDI, WAV
OGG, WMA 9.2
• WiFi: WLAN b/g
• GPS: A-GPS, E-compass
• Memory: 512MB + 1GB SD External
• OS: Android 2.1
• Form: Tablet
• Screen: QVGA 2,8“ Capacitive touch
• Network: EDGE, quad-band,
W-CDMA/HSDPA DL7.2,
•Camera: 3MP EDOFBMP, JPEG, EXIF, PNG & GIF
•Audio: MP3, AAC, AMR, MIDI, WAV
OGG, WMA 9.2
• WiFi: WLAN b/g
• GPS: A-GPS, E-compass
• Memory: 512MB + 1GB SD External
Product Product AttributesAttributes
Sagem Wireless 2010
Movilway – Powerful pocket size POS solution
• Light and portable POS solution
• Easily send info of payment to server and edit a ticket as proof of payment
• Highly functional with intuitive ergonomy
Launch Date: XXPricing: 95€
• OS: Proprietary
• Form: Candy Bar
• Screen: TFT 2“• Network: GPRS 900/1800/1900 • Memory: 6 MB internal• Printer: Integrated
• OS: Proprietary
• Form: Candy Bar
• Screen: TFT 2“• Network: GPRS 900/1800/1900 • Memory: 6 MB internal• Printer: Integrated
Product Product AttributesAttributes
Target GroupTarget Group
Commercial InformationCommercial Information
SMB & POSRetail Stores
Sagem Wireless 2010
Binder eReader - A library in your pocket in an ultra light device
• Comfortable Reading thanks to eInk technology
• Great Autonomy thanks to its long life battery, 8000 pages read before charging
• Connected to receive on-demand ebooks and newspapers via 3G Mobile Network
Urban Nomads18 – 65 years old
Launch Date: Already AvailablePricing: Wifi only: 140€ - 3G: 180€
• OS: Linux
• Form: Compact Tablet• Display: E-Ink Sipix 6“
Capacitive Touch screen• Connection: EDGE, 850/900/1800/1900,
HSDPA 2100
• Audio: MP3
•WiFi: Yes
•Memory: 2GB internal + SD slot
•Services: Ebooks
Newspapers downloads
• OS: Linux
• Form: Compact Tablet• Display: E-Ink Sipix 6“
Capacitive Touch screen• Connection: EDGE, 850/900/1800/1900,
HSDPA 2100
• Audio: MP3
•WiFi: Yes
•Memory: 2GB internal + SD slot
•Services: Ebooks
Newspapers downloads
Product Product AttributesAttributes
Target GroupTarget Group
Commercial InformationCommercial Information
Sagem Wireless 2010
LTE Modem Dongle - Connection anytime, anywhere with LTE
• Plug and Play tool for quick and easy connection
• Dual Mode: automatic switch from 3G to 4G
Launch Date: March 2011Pricing: 165€
• Form: USB Modem
• Network: LTE 3, 7, 20
EDGE 850/900/1800/1900
HSPA Rel8. 900/2100
• Form: USB Modem
• Network: LTE 3, 7, 20
EDGE 850/900/1800/1900
HSPA Rel8. 900/2100
Product Product AttributesAttributes
Commercial InformationCommercial Information
ProfessionalsConnected Careerists
Target GroupTarget Group
Sagem Wireless 2010
LTE Gateway - Quick and easy wireless broadband rollout with LTE
• Powerful 4G router
• Dual Mode: automatic switch from 3G to 4G
• Stylish design
ProfessionalsConnected Careerists
Launch Date: July 2011Pricing: 190€
• Form: Box
• Network: LTE 3, 7, 20EDGE 850/900/1800/1900HSPA Rel8. 900/2100
• WiFi b/g/n router• Services: Multimedia aggregation
IP TV / VOD Support
• Form: Box
• Network: LTE 3, 7, 20EDGE 850/900/1800/1900HSPA Rel8. 900/2100
• WiFi b/g/n router• Services: Multimedia aggregation
IP TV / VOD Support
Product Product AttributesAttributes
Target GroupTarget Group
Commercial InformationCommercial Information
Sagem Wireless 2010
Thank you