Social Media Made Easy
A. Chris Turner, Social Media & Interactive Graphic Design Instructor
Search Marketing Manager
What We’ll Cover
• Who Am I?
• Foundation of Social
• Primary Elements of Social
• Four Tips For Success
• Defining ROI
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Who Am I?
A. Chris Turner
SEO/SEM SEO Manager Entrepreneur Masters in Information Systems 7 Years of Experience Jack of all Trades
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Foundations of Social Media
• What is Social Media?– Form (method) of electronic communication across
a large, social network.
• How does it work (for businesses and individuals)?– Social Influence
• Is it Necessary?– Everywhere, Everyday
• Which Ones Are Right?
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Primary Elements of Social
• It is a Social Activity!– Meaning, engagement is necessary. People are
stupid, but individuals are smart.
• How (do you do it)?– Technical, tactical, and content
• Designing for Success– UX/UI
• Data Matters– Google, websites, client site
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Primary Elements of Social
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Primary Elements of Social
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Primary Elements of Social• It’s about a Usage Cycle and Conversation
Social Tip #1: Data, Data, DATA
• Knowledge is power and powerful
• Understand the terminology and current events
• Know the audience
• Develop a plan/strategy
• Have a purpose and make it known
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Social Tip #1: Data, Data, DATA
• Knowledge is power and powerful
• Understand the terminology and current events
• Know the audience
• Develop a Plan
• Have a purpose– make it known
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Social Tip #1: Data, Data, DATA
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WORLD INTERNET USAGE AND POPULATION STATISTICSJune 30, 2012
World RegionsPopulation( 2012 Est.)
Internet Users
Dec. 31, 2000
Internet Users
Latest Data
Penetration(%
Population)
Growth2000-2012
Users %
of Table
Africa1,073,380,92
54,514,400 167,335,676 15.6 %
3,606.7 %
7.0 %
Asia3,922,066,98
7114,304,00
01,076,681,059 27.5 % 841.9 % 44.8 %
Europe 820,918,446105,096,09
3518,512,109 63.2 % 393.4 % 21.5 %
Middle East 223,608,203 3,284,800 90,000,455 40.2 %2,639.9
%3.7 %
North America 348,280,154108,096,80
0273,785,413 78.6 % 153.3 % 11.4 %
Latin America / Caribbean 593,688,638 18,068,919 254,915,745 42.9 %1,310.8
%10.6 %
Oceania / Australia 35,903,569 7,620,480 24,287,919 67.6 % 218.7 % 1.0 %
WORLD TOTAL7,017,846,92
2360,985,49
22,405,518,376 34.3 % 566.4 % 100.0 %
Social Tip #2: Design Matters
• UX and UI along with content
• Gravity and Attraction
• Restrictions vs Limitations vs Constraints
• Design for Sharing
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Social Tip #2: Design Matters
http://www.jonloomer.com/2012/03/07/dimensions-for-facebook-timeline-for-pages-infographic/
Social Tip #3: Facilitate
• Online Conversation vs Broadcasting
• Purpose:– Technical– Supportive– Dialogue– Announce/News
• Brand Guide
• Allow Negativity17
Social Tip #4: Message Structure
• Clear details
• URL/Reference
• Hashtags
• Respond– Thanks– More Information– Reciprocal
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Defining Return
• Engagement and Sharing
• Feedback
• Reviews of Product or Service
• Commenting
• Revenue
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What The Hell Did You Say?!What the F*&k Does It All Mean?!
What Did We Cover
• Foundation of Social– Social Influence
• Primary Elements of Social– Maslow’s Hierarchy
• Four (4D) Tips For Success– Data– Design– Dialogue (Facilitate)– Display (Message Structure)
• Defining ROI21
Thank You!!