Notorious or FamousForeigners’ Perspectives on Taiwanese Special Food
OverviewIntroductionMotivationPurposeMethodsRepresentativ
e Taiwanese Special Food
Questionnaire Analysis
ConclusionReflection Indelible
ExperienceReferences
IntroductionTaiwanese Special Food ranked the most
disgusting food for some foreigners
“ The World’s most Disgusting Delicacies ”
-Forbes-Forbes (08/05/2011)
“CNN preserved eggs cooked … the devil
voted the most evil food ” -CNN iReport -CNN iReport (29/6/2011)
MotivationTaipei as One of the Seven Sin
ful Cities -
The Difference between Eastern and Western Food Culture
““GluttonGluttony”y”
Why is Taiwanese special food for foreigners in Taiwan?AppearanceSmellInternal OrgansName of Food
PurposeWhy is Taiwanese special
food for foreigners in Taiwan?
Unacceptable
Reasons?
Unacceptable
Reasons?
““queer”queer”
MethodsQuestionnaire & Interview
200 foreigners
Categorize 8 most Taiwanese special food into 4 parts
Appearance
ChickenChicken FeetFeetChicken Claw“Devil’s Finger”
DuckDuck TongueTongueMade by Duck’s
Tongue
Smell
PreservedPreserved EggEggCNN Described as
“Devil-Cooked Food”
Stinky TofuStinky TofuThe process of
making makes it smell “Stinky.”“Stinky.”
Internal OrgansPig’sPig’s
IntestinesIntestinesConsidered Dirty
ChickenChicken GizzardGizzardChicken StomachDigestive Organ
Name of Food
CoffinCoffin BoardBoardChinese meaning:
Promotion Fortune
PigPig BloodBlood CakeCakeMisunderstood:
“Sweet Cake” with Pig Blood
Questionnaire
Chart Analysis
6-10 years20%
under 5 years25%
16-20 years15%
over 20 years5%
11-15 years35%
Years Spent in Taiwan
SouthernAfrican
8%
European18%
Southern Asian5%
American45%
Canadian9%
Asian12%
Australian3%
Nationality
Smell25%
Name of food15%
Internalorgans22%
The Most Unacceptable Reason of Taiwanese
Special Food
Appearance
38%
Chicken
Gizzard
6%
Others
41%
Pig Blood Cake
&
Coffin Board
53%
Inappropriate Names of Taiwanese Special Food
Preference for Taiwanese Special Food
Pig Blood Cake6%
Duck Toung9%
Chicken Gizzard8%
Coffin Board11%
Preserved Egg5%
Pig's Intestine12%
Stinky Tofu
46%
Chicken Feet
3%
Conclusion
ConclusionFor foreigners
Appearance Most Unacceptable
Smell Most Popular-> Stinky Tofu
Internal Organs
Not Disgusting
Name of Food
Easily Misunderstood
ReflectionEastern & Western Food
Culture
We can try to promote the Taiwanese special food in different ways
Promoting Food as “Soft Power”
Indelible Experience
References
http://www.thisblogrules.com/2010/06/top-10-most-nasty-food-dishes-around-the-world.html
http://www.youtube.com/watch?v=ABeWlY0KFv8 http://www.youtube.com/watch?v=ABeWlY0KFv8 Copyright and trademark Reader’s Digest Associa
tion Far East Ltd. Reader’s Digest Asia Pet Ltd/ June 2011 / Editor-in-chief: Dora Check lethal. (Editorial office: Read Digest Asia, Singapore Post Centre, PO BOX 272, Singapore 914010)
http://www.teachenglishinasia.net/asiablog/10-foods-taiwan-1125.html
http://blog.rti.org.tw/english/2011/07/02century-egg-the-most-disgusting-food-in-the-world/
References
http://www.forbes.com/sites/jeffbercovici/2011/08/05/the-worlds-most-disgusting-delicacies/2/
http://www.tranews.com/Show/Style200/News/c1_News.asp?SItemId=0271030&ProgramNo=A000203000002&SubjectNo=3256276http://2010fall.blog.ntu.edu.tw/2010/11/20/pigs-blood-cakethe-most-strangest-food/
http://www.f-paper.com/?i711053-Forbes-as-the-worlds-most-disgusting-food-preserved-eggs-birds-nest-Bangshangyouming
http://leeoxygen.wordpress.com/2011/06/30/cnn-ireport-worlds-most-revolting-foods/http://blog.udn.com/romeolee/5513407
Thanks For Listening