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What is Motivation?What is Motivation?
y It is the process that account for an
individual·s intensity, direction, and
persistence of effort toward attaining a
goal.
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Motivation TheoryMotivation Theory
y Incentive Theory
y Drive-reduction theories
y
Cognitive dissonance theoryy Need hierarchy theory
y Self-determination theory
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Incentive TheoryIncentive Theory
y A reward, tangible or intangible, is
presented after the occurrence of an
action (i.e. behavior) with the intent to
cause the behavior to occur again. This isdone by associating positive meaning to
the behavior.
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DriveDrive--reduction theoriesreduction theories
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Cognitive dissonance theoryCognitive dissonance theory
y This occurs when an individual experiences
some degree of discomfort resulting from an
incompatibility between two cognitions.
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Need hierarchy theoryNeed hierarchy theory
Self actualization
needs
Self esteemneed
Sociological needs
Safety & security needs
Physiological needs
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Self Self--determination theorydetermination theory
y Developed by Edward Deci and Richard
Ryan, focuses on the importance of
intrinsic motivation in driving human
behavior.
y Requires active encouragement from the
environment.
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Limitations of the Motivation theoryLimitations of the Motivation theory
y Requires periodical inducements such as wage hikes orperks.
y It is a cosmetic tool & cannot be sustained for long as theeffort required to sustain motivation is very high
y Work environment controls Motivation. Over time, it gets
saturated and becomes relativey As others set goals to infuse motivation, employees may lack
enthusiasm and may experience fear of failure
y Because of its being an external factor, even highly motivatedpeople find it difficult to sustain the high level in the face of
failurey In the absence of motivators, the desire to achieve or excel
could collapse and jobs may be performed without a senseof ownership, duty and commitment
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InspirationInspiration
y Organizations can adopt Inspiration theory not only to driveperformance but also to manage talent. To make this work, anorganisation needs mentors.
y Mentors inspire and can serve as role models in the workplace.They support and sustain an individual's performance by
providing the right amount of personalized attention andinspiration. Inspiring mentors are more powerful and help expandthe community of inspired people within the organisation.
y They are capable of articulating collective wisdom and strengththus creating an inner urge among people to pursue the path of excellence.
y For the inspiration theory to succeed, organizations shouldnurture a culture that encourages mentorship. The topmanagement should support the 'Inspiration model' to ensure itsacceptance throughout the organisation.
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Inspiration TheoryInspiration Theory
y A new way of driving Organizational
Performance.
y It is based on our innate power.
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QualitiesQualities
y Confidence
y Genuineness
y Individualityy Empathy
y Skills
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How to InspireHow to Inspire
y Start with Yourself
y Share Your Mission Statement with EveryEmployee
y Give Employees Opportunity to maximizetheir Talents, Learning and Development.
y Give Recognition and Praise.
y Encourage Employees· Opinions and Ideas.
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Be aBe a BusinessBusiness
y To be Proud of.
y Allow for a Work Environment of
Autonomy and Trust.
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Motivate and Inspire Your Motivate and Inspire Your
EmployeesEmployeesy Be a good example.y Take a genuine interest in your employees.y Appreciate your employees.y
Share from your own experiences.y Share your failures.y Watch what you say.y Challenge your employees
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CASE STUDY ONTAJ GROUPCASE STUDY ONTAJ GROUP
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CONCLUSION