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Unified Communications In Your Pocket
Ken DulaneyBob Hafner
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Vision 2014 - Polling Questions• Today - What percentage of your buildings are covered by Wi-Fi?
A. Less than 25%B. 25 – 50%C. 50 – 75%D. 75% - 99%E. 100%
• In 2014 - What percentage of your buildings will be covered by Wi-Fi?A. Less than 25%B. 25 – 50%C. 50 – 75%D. 75% - 99%E. 100%
Vision 2014 - Polling Questions• Today - What percentage of the cell phones in your environment are
personally versus business owned (i.e. the phone number is the property of the employee)A. Less than 25%B. 25 – 50%C. 50 – 75%D. > 75%
• In 2014 - What percentage of the cell phones in your environment will be personally versus business owned (i.e. the phone number is the property of the employee)A. Less than 25%B. 25 – 50%C. 50 – 75%D. > 75%
ClientsIncludes thick clients, thin Web clients,
hard clients and mobile clients
ClientsIncludes thick clients, thin Web clients,
hard clients and mobile clients
Unified Communications
Voice Includes fixed voice, mobile
voice and softphone
clients
Voice Includes fixed voice, mobile
voice and softphone
clients
ApplicationsCollaboration,
notification and applications
with integrated communication
functions
ApplicationsCollaboration,
notification and applications
with integrated communication
functions
IM/PresenceIncludes instant
messaging, presence and rich presence aggregation
IM/PresenceIncludes instant
messaging, presence and rich presence aggregation
ConferencingIncludes audio, video and Web conferencing
ConferencingIncludes audio, video and Web conferencing
MessagingIncludes
e-mail, wemail, voice mail and unified messaging
MessagingIncludes
e-mail, wemail, voice mail and unified messaging
Mobility is a necessary capability of all UC components
Key Issues
• What will justify UC’s move into smartphones and where will it fit within the eventual UCC environment?
• How will UC enable mobility?• What vendor selection scenarios will be most
viable for enterprises?
The Way We Work Is ChangingThe Desk Worker• The primary voice
communications for 100+ years• Phone number = location,
corporate owned• Enterprise PBX connected —
voice mail, conferencing and many other features
• Drivers = cost, quality, reliability and functionality
• e-mail, IM• $
The Mobile Worker• Mobile voice communications• Phone number = person,
generally employee owned• PSTN connected — separate
voice mail and different pay-for-use features
• Wireless E-mail• Driver = Mobility• $$
Today's Needs• Semimobile• Drivers — mobility,
cost-effective, functionality
Driver = Mobility ahead of cost
Tomorrow's Worker• Single connection point for
wired and wireless• Phone number = person,
corporate owned• Enterprise PBX functionality
– voice mail, conferencing and many other features
• 1 voice mail, 1 phone number
• Wired/wireless e-mail, IM• $$$-$$$$
Moving to One Business Number
555-555-5555
Infrastructure
On premises
Off premises
Added Deskphone Key Features
Extension dialing
Call transfer
Enterprise conference
Do not disturb
Added Mobile Features
Location
Directory query
Who owns the customer?
International organizations spending half their mobile costs on international dialing
For example — An executive, >50% away from desk and <20% away from office, may require a desk phone, BlackBerry, unified messaging, wireless e-mail, one-number service and audioconferencing
UC Gives You New Options: Build a Communications Requirements Matrix
Class of Employee• Executive• Collaborative worker• Contributing worker• Mobile professional
- Alerts, message, forms, knowledge, or power
• Teleworker
Categorize users, then build a solution set for each category
Time Away From Desk• <20% of the time• 20% to 50% of the time• >50% of the timeTime Away from Office• <20% of the time• 20% to 50% of the time• >50% of the time
Wired• Desk phone• SoftphoneWireless• Cellular phone • BlackBerry/
smartphone• Wi-Fi phone• Wi-Fi/cellular
phone • Group voice• Push to talk• Two-way radio
Employee Categories
Solution Alternatives
Messaging• Voice mail• Unified messaging• E-mail• Wireless e-mail• Instant messagingIntelligent Assistant• Calendaring• One-number
service• PresenceConferencing• Audioconferencing• Videoconferencing• Web conferencing
The Impact on Mobility: UC Functionality Vs. Devices
Voice IM E-Mail Voice Conference
Video Conference
Web Conference
Desktop PC
Laptop
IP Screen Phone
Desk Phone
Smart Cell Phone
Feature Cell Phone
Basic Cell Phone
= No Capability = High Capability
Partial Feature Set
• Corporate phone: audio and video
• Click to call
• IM
• Conferencing: audio, video, Web
• Keypad dialer
• Presence
• Preferred contact method
• Contacts
• Corporate directory search
• Call history
• Voice messages
• File transfer
• Whiteboard sharing
• Preferences
+ =
• Soft client makes cell phone a PBX device• Graphic/soft key interface to PBX features• Vendor-specific requirements: handset and IP-PBX
Is Your Cell Phone Already a Flexible UC Client Portal? Yes!
Good to Go
Close to Ready
Not Ready Yet
Is Your Cell Phone Already a Flexible UC Client Portal?
Evolution of Mobility in Enterprise Voice Communications
IP PhonePSTN
IP-PBX
Ethernet Switch
IP Everywhere
Cellular Everywhere
PSTN
PBX
Enterprise Voice
Wi-Fi
In Building
PSTN
IP-PBX Softphone
AP Wi-Fi Phone
Wi-Fi Everywhere
Cellular and Wi-Fi
In Building
PSTNCellular
Softphone
AP
Mobility Software
Single-Mode Wireless
X
PSTNCellular
Dual-Mode Phone
IP-PBX
Dual-Mode Wireless
X
X
Vision 2014 - Polling Questions• What would be the primary driver to move/allow in-building cellular to
move to WiFi?A. Cost SavingsB. To address poor in-building cellular coverageC. Natural evolution of the network
• Do you consider personal cell phone numbers listed on business cards to be a threat to ownership of the customer relationship?A. YesB. No
Vision 2014 - Polling Questions• Today, what percentage of your knowledge worker use a smartphone instead
of a deskphone when they are in the office? A. Less than 25%B. 25 – 50%C. 50 – 75%D. >75%
• In 2014, what percentage of your knowledge worker will use a smartphoneinstead of a deskphone? A. Less than 25%B. 25 – 50%C. 50 – 75%D. >75%
In Gartner’s 2009 Top Predicts Report …
By YE13, 40% of knowledge workers worldwide will have abandoned or removed their
desk phones.
MOTOBLUR … A Vision For Mobile UC?
WiFi in Smartphones Projection
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Africa 1.6% 1.6% 1.6% 4.9% 10.6% 26.8% 36.8% 45.6% 53.9% 53.9%
Asia/Pacific 1.6% 1.6% 2.1% 4.2% 10.6% 23.0% 37.5% 49.1% 60.0% 60.0%Eastern Europe 3.2% 3.2% 4.3% 10.0% 15.2% 31.6% 41.0% 49.3% 55.3% 55.3%
Japan 0.1% 0.1% 1.3% 0.6% 0.6% 2.9% 5.6% 9.5% 13.7% 13.7%Latin America 1.3% 1.3% 1.5% 1.5% 2.7% 8.4% 12.4% 16.0% 22.3% 22.3%
Middle East 0.7% 0.7% 1.6% 7.1% 10.5% 27.9% 38.5% 47.6% 55.2% 55.2%North America 2.2% 2.2% 8.3% 6.7% 36.8% 45.8% 61.4% 71.7% 80.6% 80.6%Western Europe 1.0% 1.0% 7.2% 13.2% 25.1% 40.9% 50.2% 60.0% 68.3% 68.3%
Communications Gateways Marketscope
RIM MVS vs. Agito Networks onCisco UCS 7.0 Using BlackBerry Handset
RIM MVS• Cellular only• Requires BES MVS
support added• Only BlackBerry
supported• Can select personal or
business line at call time; only white or black list splits
• Voice over Wi-Fi and cellular
• Single extension for desk and mobile phone
• Expands to other phones• Policy engine can
perform more sophisticated business/personal split; routing policies
Agito Networks
Business Imperative Action PlanTomorrow:
Build a plan for UC and mobility. Understand who needs it (first) and how it will evolve in your enterprise.Identify which communication and mobility functions are most used today.
Look for patterns, trends, and obvious needs.Within 12 Months:
Create an inter-department team (technical & business) to define a UC and mobility road map. Create a UC and Mobility center of excellence (CoE).Develop business plans for evaluation, deployment and resource priorities.
Develop a next generation voice and communications architecture.Start to build a business case based more on enabling mobility and UC than on reduced costs. Choose a small segment of users to adopt UC and mobility capabilities first; begin with pilot programs.
During the Next Three to Five Years:Use refresh cycles to prepare for "Your Enterprise Specific UC Environment."Anticipate UC and mobility products; expect more mature products in thenext few years.
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