Download pdf - One in 12.5 million: Seminal article by Professor Andreas Kaplan on social media is Science Direct's most downloaded paper

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Page 1: One in 12.5 million: Seminal article by Professor Andreas Kaplan on social media is Science Direct's most downloaded paper

ANDREAS KAPLANUSERS OF THE WORLD UNITE! CHALLENGES

AND OPPORTUNITIES OF SOCIAL MEDIABUSINESS HORIZONS - VOLUME 53, ISSUE 1

FEATURED IN THE

SCIENCEDIRECT TOP 25LIST OF MOST DOWNLOADED ARTICLES

RANKED 1ST ON THE ANNUAL TOP 25FOR JANUARY TO DECEMBER 2013 FULL YEAR

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