Tammy LaPoint-O’Brien
Social Media Maven
Nashville Career Transition Group
May 12, 2014
Online Branding:
Your Digital Identity
What is a Digital Identity?
Your Online Reputation
Very simply put…
Anything online about
You whether it is true or false!
Your Online Reputation
is your brand…
and You can either…
Your Online Reputation
Or You can…
Your Online Reputation
therefore…
To live in today’s world,
you need to live in
today’s world.
-Me
Say
What??
Your Online Reputation
Ignore Embrace
Control over crafting
your digital identity
Including
• Developing a strategy
• Tweak and edit
• Demonstrate
technological savviness
• Fake it ‘til you make it!
No control over your digital identity
Including
• Google searches
• Social media
• Forums
• Chat rooms
Where do you fall?
Missed
the
Boat
Dazed
and
Confused
Know
my
Stuff
Where do you fall?
Missed
the
Boat
Dazed
and
Confused knowledge
•Understand that each
platform has a specific
and different output
•Begin with one platform
and add to your portfolio
•Post articles, quotes, or
comments
Where do you fall?
Dazed
and
Confused
•Use various platforms
with engagement
•Understand that social
media works for you 24/7
•You become known
through your digital
identity
Know
my
Stuff knowledge
Everyone
has a
brand,
by
design
or by
default.
-Lisa Citroen
• What is your area of expertise?
• When people think of you, do they think of that
area automatically?
• Did you know that you
can and should train
people on what and
how to think of you?
• What do you want to
be known for?
Crafting your strategy
Social Media Platforms
Crafting your strategy
• Post articles and make a comment
• Engage with others by commenting
• Tweet from events and webinars
– they will usually have a specific hashtag
– tonight’s hastag is #socialgirlstrategy
• Post quotes, comment upon holidays
• Create your own Top 10 List
Crafting your strategy
What if I have no clue what to say?
How do I begin?
What if I make a mistake?
How do I maintain consistency?
What is the right way to do this?
When should I begin?
Who will follow/friend me?
Do I have to reciprocate?
Should I filter myself?
Should I be serious or funny?
Cat (oops…dog) got your finger?
• Lagging behind times
• Person to stay away from
• Opinion means nothing
• As a person to avoid
• Unsure what the game is
• Industry leader
• Go to person
• Opinion matters
• As a person to meet
• Top of your game
What do you want people to say?
known for… known for…
Personal brand is what people say about
you when you leave the room.
-Jeff Bezos, Founder, Amazon.com
Contact and Questions
Tammy LaPoint-O’Brien
Social Media Maven
@SocialGirlCons
Facebook.com/SocialGirlCons
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