ONLINE TRENDS 2011
Good evening! My name is Bart.
This is my daughter Merel
I’m passionate about coffee
I work at web agency Netlash.
... and a few other companies:
@netlash
ONLINE TRENDS2011Netlash Online Trendrapport
Read, download, print, order:
http://ntl.sh/trendrapport2011
35 online experts, trying to predict the trends for next year.
My personal predictions...
@netlash
My personal predictions...
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
1. Mobile
Finally...
‣ data
‣ smartphones
‣ social is driver
‣ huge!
Mobile
@netlash
‣ war for mobile payments
‣ location is the new context
Mobile
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
2. Social
@netlash
Social becomes an
adjective.
‣ social commerce
‣ social credits
‣ social CRM
‣ social enterprise
‣ ...
Social
@netlash
The ‘Second Life money’ is gone.
Now HR is moving into Social...
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
3. iPad
‣ touch
‣ consumption vs. production
iPad
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
4. Appiffication
‣ TV
‣ Car
‣ Everything with embedded software...
Appiffication
All hardware will virtualise into
a platform.
@netlash
The ‘Second Life money’ is gone.
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
5. HTML 5
Trend in software/online:
move to cloud computing.
Trend in software/online:
move to cloud computing.
Mobile/iPad WILL follow.
@netlash
The ‘Second Life money’ is gone.
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
6. Mobile first
Websites: designed for interaction on
touch devices first.
Test: does your website work on iPad?(hover...)
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
7. Quantified self
Sensors everywhere.
‣ Runkeeper
‣ Sleep Cycle
‣ ...
Quantified self
@netlash
@netlash
(We love infographics.)
Outsource your willpower.
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
8. QR codes
QR codes are
dead.
QR codes are
dead.
(They were never alive anyway.)
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
Questions?
twitter.com/[email protected]