Creating an Optimization Strategy
Why is it important to have an optimization
strategy?1. Limited Resources2. Maximum Leverage3. Actual Impact on Revenue4. Valuable Learning
Idea-focus versus Business-focus Testing
“Moving from Ad Hoc Testing to Strategic Testing”
Three Parts of an Optimization Strategy
1. Analyses and Test Map2. Data Gathering3. Recommendations
Analyses and Test Map
1. Collect Information
2. Dissect Your Page: RAT Method
STEP ONE:Identify if elements on your website are hurting, helping or are neutral to conversion.
2. Dissect Your Page: RAT Method
STEP TWO:Identify what elements are needed to be Removed, Added, and Tweaked.
3. Prioritize Your Test
1. Value-rank2. Identify Follow Ups3. Stick to Your Test Map
Data Gathering
Removing Elements
Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Split Test#2Hypothesis:Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Adding Elements
Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Split Test#2Hypothesis:Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Tweaking Elements
Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Split Test#2Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Recommendations
Radical Redesign
1. Backed by research 2. Conversion-intensive
Sequential Testing
1. Split Test Radical Design 2. Test Sequentially to Measure Impact on Revenue
RECAP: Three Parts of an Optimization Strategy
1. Analyses and Test Map2. Data Gathering3. Recommendations
For stories about our split-testing successes, visit:www.mindvalleyinsights.com
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